Phot.AI Secures $2.7 Million in Seed Funding to Revolutionize AI-Powered Visual Content Creation

Visual content startup Phot AI raises $2.7 from Info Edge Ventures, others

Founded in 2023 by Venus Dhuria, Aneesh Rayancha, and Akshit Raja, Gurugram-based Phot.AI will use the fresh capital to expand its team, invest in research and development, and launch an AI-powered creative assistant copilot.Phot.AI, a platform that helps ecommerce brands, marketplaces, and advertisers create and manage product visuals and ads using artificial intelligence (AI), has raised $2.7 million in a seed funding round led by Info Edge Ventures, with Together Fund and AC Ventures participating. The round also saw a number of angel investors participating, including Saahil Goel and Akshay Ghulati (Shiprocket), Aakash Anand (Bella Vita), Arjun Vaidya (V3 Ventures), Prabhkiran Singh (Bewakoof), Puneet Gupta and Anmol Jain (Astrotalk), Sandeep Agarwal (Droom), Vishesh Khurana and Raj Snehil Juneja (Tribe Capital), and Pawan Gupta (Fashinza). Founded in 2023 by Venus Dhuria, Aneesh Rayancha, and Akshit Raja, Gurugram-based Phot.AI will use the fresh capital to expand its team, invest in research and development, and launch an AI-powered creative assistant copilot. By leveraging AI Agents, Phot.AI automates cataloguing, storefront listings, and ad creative workflows, ensuring brand consistency across multiple platforms, languages, and formats. Dhuria noted that ecommerce brands today face increasing visual demands, with frequent updates required for product listings, ads, and social media across platforms such as Amazon, Shopify, and Meta Ads, with each requiring different formats, sizes, and localised content. "Our AI-powered platform removes the need for design skills or rigid templates, allowing businesses to generate customised content for different platforms and audiences effortlessly," said Dhuria. Phot.AI claims its automation tools can reduce manual effort and costs by up to 80%, accelerating brands' go-to-market strategies. The platform also enables A/B testing of creatives, which it says can boost conversions by 40%. The startup has already launched a core engine for AI agents, featuring over 25 advanced photo editing tools and a design studio with an integrated app store. Its platform supports product photography, image enhancement, and batch processing using generative AI. The platform has attracted over 3 million sign-ups globally, with more than 25 businesses currently using its photo editing APIs to automate workflows and improve conversion rates. "Phot.AI is building a world class product for AI-led creative automation. They are redefining how ecommerce sellers create, manage and scale their visual content and listings across various marketplaces and ad platforms," said Kitty Agarwal, partner at Info Edge Ventures. The startup competes with global players in AI-powered design and automation, including Adobe Photoshop and Canva.

Phot.AI Bags $2.7 Mn To Help Brands Automate Creatives

Founded in 2023, Phot.AI helps ecommerce brands automate the creation of product images, ad designs, and marketplace listings AI-powered content creation platform Phot.AI has raised $2.7 Mn in its seed round led by Info Edge Ventures. The round also saw participation from Together Fund, AC Ventures, and over 50 angel investors, including Shiprocket's Saahil Goel and Akshay Ghulati, Aakash Anand of Bella Vita, Arjun Vaidya of V3 Ventures, Bewakoof's Prabhkiran Singh, Puneet Gupta and Anmol Jain of Astrotalk, Droom's Sandeep Aggarwal, Vishesh Khurana and Raj Snehil Juneja of Tribe Capital, and Pawan Gupta of Fashinza. The startup plans to utilise the capital to expand its team, strengthen research and development (R&D) capabilities, and launch an AI-powered creative copilot. Founded in 2023 by Venus Dhuria, Aneesh Rayancha, and Akshit Raja, Phot.AI helps ecommerce brands automate the creation of product images, ad designs, and marketplace listings. Instead of manual design or rigid templates, brands can use the startup's AI agents to generate visuals and creatives for platforms like Amazon, Shopify, and Meta Ads. Phot.AI, which claims to have 3 Mn signups globally, offers 25+ AI-powered photo editing tools and an integrated design studio. "Our AI-powered platform automates everything -- from cataloguing and product photography to ad design -- making content creation as seamless as ChatGPT but for ecommerce... If you're running a campaign, you often need the same creative in multiple sizes and languages. A single design might have to be adapted into 15 to 20 different sizes and translated into five to seven languages, leading to hundreds of variations, which is time-consuming and costly," cofounder Dhuria told Inc42. The AI-powered startup claims that over 25 businesses are currently using its APIs to automate workflows and improve conversions. While the platform currently charges $10 per month to its users, Phot.AI plans to increase the price of its offerings to $49 per month post the copilot launch. The fundraise comes at a time when the homegrown AI ecosystem is growing by leaps and bounds. Buoyed by more and more companies embracing the technology, local startups are coming up with a number of use cases to cater to their demand across sectors. As a result, investors are lining up to invest in local AI ventures. Just a day ago, AI-driven SaaS startup Beacon.li secured $7 Mn in its Series A round led by Sorin Investments. Earlier this week, UptimeAI bagged an undisclosed amount of investment from the venture arm of Switzerland-based ABB Motion. Prior to this, FluxGen raised INR 28 Cr in its pre-Series A funding round led by IAN Alpha Fund to scale up its AI and IoT-powered water management solutions.