realme Partners with Optiemus Electronics to Manufacture AIoT Devices in India

realme and Optiemus Electronics Join Forces for AIoT Manufacturing in India

Chinese smartphone brand realme has announced a strategic partnership with Optiemus Electronics Ltd. (OEL) to manufacture its next-generation Artificial Intelligence of Things (AIoT) products in India 1

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. This collaboration marks a significant step towards strengthening India's manufacturing ecosystem and supporting the government's 'Make in India' initiative.

Manufacturing Goals and Product Range

The partnership aims to produce 5 million AIoT devices annually, generating over 2,000 new employment opportunities in India 2

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. realme's long-term vision involves shifting its entire AIoT product portfolio to Indian production lines, including:

• Earphones
• Smartwatches
• Tablets

Production has already commenced with the realme Buds T200 Lite, featuring Dual Mic AI Deep Call Noise Cancellation powered by DNN voice recognition technology 3

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Key Products and Local Sourcing

Beginning this year, several key products will start rolling off local production lines:

• realme Buds T200 series
• realme Buds Wireless series
• realme Buds Air series

In parallel, realme is accelerating efforts to source a majority of critical components from within India, including:

• Printed Circuit Board Assemblies (PCBAs)
• Batteries
• Mechanical parts
• Cables
• Chargers

Global Ambitions and Economic Impact

Beyond addressing the growing needs of Indian consumers, realme is evaluating opportunities to export Made-in-India AIoT products to global markets 1

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. This move aims to establish India not just as a manufacturing base but as a global hub for innovation and production.

The partnership is expected to contribute to the creation of a stronger local supply chain and a skilled workforce capable of supporting high-volume and high-quality production 2

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Company Statements

A realme spokesperson commented on the partnership:

"This collaboration will enable us to expand our manufacturing base to cater to domestic demand, while also reinforcing our commitment to the Atmanirbhar Bharat initiative. At the same time, it opens up new opportunities to extend our global footprint through world-class manufacturing capabilities established here in India." 3

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Ashok Gupta, Chairman of Optiemus Group, expressed enthusiasm about the collaboration:

"We are thrilled to sign up this partnership with realme as we believe in realme's philosophy of 'Make it real.' The fusion of AI and IoT is making hearable-wearable products and power devices smarter, more efficient and thus deliver a great value." 3

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Broader Context and Future Prospects

This partnership aligns with the global trend of tariff resets and India's push to expand high-tech production 1

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. It also reflects realme's commitment to the Indian market, where it has already crossed a milestone of 100 million shipments 3

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As the AIoT market continues to grow, particularly in AI-enabled hearables, wearables, and power management devices, this collaboration positions both realme and India to capitalize on emerging opportunities in the tech manufacturing sector.