Rocket AI raises $15M to generate McKinsey-style reports at a fraction of consulting costs

Rocket AI Tackles Strategic Planning Before the Code

Rocket AI has launched a platform that addresses a gap many businesses face: deciding what to build before writing a single line of code. The AI startup, based in Surat, India, unveiled Rocket 1.0 on Tuesday, a tool that generates product strategy documents, McKinsey-style reports, and go-to-market plans in a single workflow1

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. While AI-powered coding tools have made software development faster and more accessible, Rocket co-founder and CEO Vishal Virani argues that determining what to build remains the harder challenge. "Everyone can generate the code now... it has become a commodity. But what to build is something which everyone is missing," Virani explained1

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. The platform combines research, product development, and competitive intelligence to help businesses make informed business decisions about their strategic planning.

How the Platform Generates Consulting-Style Reports

Rocket 1.0 produces detailed consulting-style reports that include pricing models, unit economics, and comprehensive market analysis. TechCrunch tested the platform and found it generates product requirement documents in PDF format from simple prompts, resembling traditional consulting deliverables rather than typical chatbot outputs1

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. The platform draws on more than 1,000 data sources for its analysis, including Meta's ad libraries, Similarweb's API, and proprietary crawlers1

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. It can also track competitors, monitoring changes to their websites and traffic trends. However, some analysis appears to synthesize existing data rather than provide independently verifiable information, meaning users may need to validate outputs before making critical business decisions1

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Subscription Plans Target Cost-Conscious Businesses

Rocket AI offers subscription plans ranging from $25 per month for application building to $250 for strategy and research capabilities, and up to $350 for the full platform including competitive intelligence1

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. The $250 plan can generate two to three "McKinsey-grade" research reports alongside product builds, positioning itself as a significantly cheaper alternative to traditional consulting firms that charge thousands of dollars for similar strategy work1

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. This pricing strategy targets small- and medium-sized businesses that need strategic guidance but lack budgets for expensive consultants.

Strong Growth Following $15 Million Seed Funding

The AI startup raised $15 million seed funding in September from Accel, Salesforce Ventures, and Together Fund1

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. Since then, Rocket has experienced rapid growth, expanding from 400,000 to over 1.5 million users across 180 countries1

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. The company reported an annualized average revenue per user in the ~$4,000 range, though detailed paying customer numbers were not disclosed1

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. Operating at gross margins exceeding 50%, the startup counts 20-30% of its customers as small- and medium-sized businesses1

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. With a team of 57 employees, Rocket maintains its headquarters in Surat while operating out of Palo Alto1

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. The platform's focus on vibe coding represents a shift from execution to ideation, helping businesses identify what products will succeed before committing resources to development2

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