Samsung Unveils Vision AI Companion: A New Era of AI-Powered Smart Displays

Samsung Unveils Vision AI Companion at IFA 2025, Launching a New Era of AI-Powered Displays

Powered by Generative AI, Vision AI Companion enables conversational experiences that takes personalized home entertainment to the next level Samsung Electronics today unveiled Vision AI Companion at IFA 2025, introducing the next evolution of AI-powered displays across Samsung TVs and monitors. With a smarter Bixby voice assistant, Vision AI Companion delivers a more natural and conversational interaction as it integrates Samsung's most advanced AI features into a single, intuitive AI experience that effortlessly helps users discover content and get contextualized answers to any question. With consumers around the world seeking devices that do more than just stream content, Vision AI Companion reflects the increasingly central nature of TVs in the connected home. By integrating AI into the heart of the viewing experience, Samsung is enabling personalized recommendations, smarter multi-device interactions and intuitive support for your daily life. "At Samsung, we're investing in technology that makes experiences more personal, more intuitive, and built for the future," said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display Business of Samsung Electronics. "With Vision AI Companion, we are redefining what a TV can do, going beyond picture quality and sound to deliver an experience that understands you, interacts with you and evolves with you over time." What sets Vision AI Companion apart is its ability to answer questions and requests with visualized, intelligent responses through multiple AI agent by simply pressing the AI button on your remote control. Powered by Generative AI, Vision AI Companion delivers a more natural and conversational experience. That understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation - no commands, no menus, no typing. Vision AI Companion enables users to ask their Samsung TV about anything that's on the screen, such as film details, the name of a piece of artwork or travel destination recommendations. Getting answers from an AI companion has never been more visualized and comprehensive. Contextualized answers to all your questions with related video/image options to choose from makes your discovery richer and more immersive than any other AI assistant. Vision AI Companion not only responds but also understands context and follow-up interactions, displaying all relevant information directly on the screen. Content and information spanning movies, dramas, art, food, sports and travel are presented in conversational form, creating a more fluid and natural interaction with the TV. Vision AI Companion integrates Samsung's key AI innovations into one experience, making them easier than ever for consumers to access: By unifying these functions, Vision AI Companion eliminates the need to switch between multiple apps or menus, becoming a central hub for entertainment, productivity and connected experiences. The concept of Samsung's Vision AI was first introduced at CES 2025, where Samsung outlined its ambition to enhance the home screen experience across TVs, monitors and other displays. At its core, Vision AI enhances display and audio quality, enables seamless communication between Samsung devices and delivers tailored content through advanced AI agents. Vision AI is backed by Samsung's long-term commitment to consumers, offering seven years of free software upgrades through the One UI Tizen platform. This ensures that supported models will always have the latest updates and AI features as well as the latest security updates from Samsung Knox. With the launch of Vision AI Companion, those ideas now take shape with a new level of personalization, device integration and user support. Vision AI Companion will begin rolling out as a software update in late September, starting in Korea, North America and select European markets, with additional regions to follow. To learn more, visit www.samsung.com

Samsung Unveils "AI Home: Future Living, Now" Vision at IFA 2025

From well-being to energy efficiency, Bespoke AI, Vision AI and Galaxy AI transform the way we live and connect. At Innovation For All (IFA) 2025, Samsung Electronics showcased its vision for "AI Home: Future Living, Now". Samsung's AI Home aims to be a reality people can experience today -- not just in the future -- and one designed for everyone, not just a select few. "At Samsung, we're not just imagining the future of AI; we're building it into everyday life. Samsung's AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs and care for what matters most," said Cheolgi Kim (CK), Executive Vice President and Head of Digital Appliances (DA) Business. "This is the beginning of a new era -- where technology supports your life in the background so that you can live it more fully." Samsung's AI Home experience is designed to make everyday living more convenient, efficient, healthy and safe. Samsung research reveals that 66% of consumers find the idea of an AI-enabled home appealing, with many envisioning streamlined daily tasks (44%) and greater control via phone or voice commands (45%). AI Home, with SmartThings automated routines, delivers on this vision -- automating lighting, temperature and even syncing blinds with the weather for effortless living. The home is a sanctuary for 93% of people and a social hub for 80%. As families spend more time together, AI Home enhances shared moments with wellness checks, personalised sleep settings and nutrition planning. Energy efficiency is one of the main benefits consumers look for from AI. 66% believe an AI enabled home can help track costs and save money. With SmartThings Energy, AI Home can reduce washing machine energy use by up to 70%. Security remains critical, with 40% expecting AI to improve home protection through timely alerts. Samsung Knox Vault safeguards sensitive data at the hardware level, while Knox Matrix extends protection across connected devices with ecosystem-wide security. Samsung's latest Bespoke AI appliances have taken AI features to a new level, offering a better living experience in both the kitchen and other spaces: Samsung's Vision AI Companion is designed to feel more like a trusted companion -- someone you can engage with naturally, and that responds in a human-like way -- redefining home entertainment. Pursuing an open platform approach, Samsung is strengthening its partnerships with global AI technology leaders, including Google, Microsoft and Perplexity. Starting with the Galaxy S24 series and a commitment to democratise Galaxy AI to over 200 million devices in 2024, Samsung Galaxy has defined a new era of mobile AI innovation. Now, the latest Galaxy AI experience comes to new products, designed to ensure a seamless mobile experience on a wider range of devices with multimodal capabilities. By the end of 2025, Samsung aims to bring the Galaxy AI experience to over 400 million devices worldwide. The Samsung exhibition at IFA will be open from September 5 - 9 at the CityCube, Berlin. Samsung Electronics is also showcasing a large-scale media art installation created in collaboration with world-renowned digital artist Maotik on a massive 50-meter-wide digital façade at the entrance of the exhibition hall. The video, themed around "wind," features dynamic waves formed by the organic movement of data, symbolizing how Samsung's AI technology contributes to enhancing everyday life for its customers. For more information on the products mentioned within this release, please visit the Samsung Newsroom here.

Samsung Announces Vision AI Companion for TVs and Monitors - Phandroid

It's IFA season again, which means we're getting a ton of major hardware and software news from the biggest brands on the planet. Take for example Samsung, which recently unveiled its new Vision AI Companion for select TVs and monitors. The new software integrates advanced artificial intelligence into the everyday viewing experience, and Samsung says that it's designed to make TVs a more central and interactive part of the connected home. READ: Samsung's Galaxy Tab S11 Ultra Brings Android 16 and MediaTek Power to the Premium Tablet Game According to Samsung, Vision AI Companion uses an upgraded Bixby voice assistant to offer a more natural, conversational interaction. Users can simply press a button on their remote to ask questions about anything on the screen, and the AI will then provide contextual answers with visualized, on-screen information, including related videos and images. The new feature also comes with other AI features such as Live Translate for real-time translations of on-screen dialogue, Generative Wallpaper which creates dynamic backgrounds based on user preferences, AI Picture and Sound that can automatically adjusts picture and audio settings, and AI Gaming Mode which Samsung claims can enhance gameplay experiences. Vision AI Companion also works with apps like Microsoft Copilot and Perplexity, allowing users to access a range of AI functions without having to switch between different apps or menus. Vision AI Companion will be rolled out as a software update starting in late September in Korea, North America, and select European markets.

Samsung Brings Conversational AI Features to Its Vision AI Smart Displays

The central hub can be activated by pressing the AI button on the remote Samsung unveiled a central hub for its artificial intelligence (AI) Vision-enabled smart displays on Thursday. Dubbed Vision AI Companion, the new system was announced at the sidelines of the Internationale Funkausstellung Berlin (IFA) 2025. It is powered by the South Korean tech giant's upgraded Bixby voice assistant and is integrated with multiple AI features, including standalone AI agent apps of Microsoft's Copilot and Perplexity. The company says the central hub offers easy access to the device's AI suite and an interface to get conversational responses from the AI. Samsung Brings Vision AI Companion for Smart Displays Details of the new Vision AI Companion were shared by the tech giant at IFA 2025, months after Samsung unveiled Vision AI as a system that adds several new AI capabilities to select smart displays. These include smart TVs, monitors, and connected screens. It can enhance the picture and sound quality of the content, as well as offer features such as Live Translation and Generative Wallpapers. With the AI Vision Companion, users will now have a common interface to access these features, as well as a place to talk to the AI chatbot around a wide range of topics. Samsung says users can ask about movies, dramas, art, food, sports and travel, and even ask follow-up questions. It can also assist with content discovery and answering questions about the cast and other titbits about the shows and movies they're watching. To activate the Vision AI Companion, users can press the AI button on their remote, and it will redirect them to the central hub. When they ask questions, the AI will also share related videos and images for additional information. The central hub also unifies various AI features in Vision AI-enabled displays such as Live Translate, which provides real-time translation for on-screen dialogues; Generative Wallpaper, which allows users to generate custom wallpapers based on text prompts; AI Picture and Voice Amplifier feature; and AI Gaming Mode, which offers optimisation for more responsive gameplay. Last month, Samsung introduced Copilot to its select smart TVs and the Vision AI Companion now lets users interact with both Copilot and Perplexity's AI agents. Notably, the AI central hub will begin rolling out as a software update by the end of the month. It will first be rolled out in South Korea, North America, and select European markets. Expansion to other regions will be announced at a later date.