Snap schedules September 16 event to showcase $2,195 AR Specs with AI assistance and shared experiences

Snap will finally show what its $2.2K AR Specs can really do

Specs are already available for preorder and are expected to ship in the fall. Snap first announced its consumer AR glasses last year, unveiled the finished product in June, and already lets you preorder a pair. Just in case that wasn't enough launching for one wearable, the company has now scheduled a Specs launch event for September 16. Snap's newsroom announcement says the event will take place in Los Angeles, with co-founder and CEO Evan Spiegel providing the "first in-depth look" at the glasses. The presentation will demonstrate how Specs handle AI assistance, work tools, entertainment, and shared experiences, while attendees will also get to try them hands-on. You can register to watch the livestream, which starts at 4 PM PT. The Specs were properly unveiled at the Augmented World Expo last month, revealing their $2,195 price and opening preorders with a refundable $200 deposit. September's event appears to be the more consumer-focused part of the rollout, as Spiegel previously said that Snap had initially focused on developers and would hold consumer-oriented events in the fall. That seems to align neatly with this latest announcement. The Snap Specs are standalone AR glasses powered by two Snapdragon processors, with hand and eye tracking plus transparent displays that overlay digital content onto your surroundings. Snap says it can offer AI help, virtual workspaces, games, video streaming, and shared AR experiences, though we'll get a better idea of how all that works beyond what will presumably be a carefully planned demo on September 16. The preorder page says the wearable is expected to start shipping in fall 2026. Given the timing of this launch event, Snap could use it to announce a firm shipping date, but that's pure Spec-ulation.

Snap to reveal more about AR Specs on September 16

Snap said it will hold an event on September 16 to give what it described as the first in-depth look at its $2,195 augmented reality glasses, Specs. The event is scheduled for 7 p.m. ET in Los Angeles and will be available by livestream, according to the company. Snap said Chief Executive Evan Spiegel will demonstrate how Specs bring "AI assistance, work tools, entertainment and shared experiences into the world around us." The company said the presentation will focus on how the glasses can help people "create, connect, learn and get things done while staying present." Snap opened pre-orders for Specs last month. The company said the glasses are expected to ship in the United States, Britain and France this fall. Specs will be sold in two sizes, 47mm and 52mm, Snap said. The company said the battery lasts up to four hours of "mixed use." The glasses include a built-in browser and AI assistance through partnerships with OpenAI and Google, according to Snap. The company also said hundreds of AR Lenses, including games, will be available for the device. Snap said the glasses use two Qualcomm Snapdragon processors housed in the arms. The company said one processor handles computer vision and the other runs AR applications.