20 Sources
[1]
Perplexity to pay Snap $400M to power search in Snapchat | TechCrunch
Snap said on Thursday that it has signed a deal to integrate Perplexity's AI search engine directly within Snapchat. As part of the deal, Perplexity will pay Snap $400 million in cash and equity. The deal gives Perplexity exposure to more than 940 million Snapchat users, who will get answers from
[2]
Snap Inks $400 Million Perplexity Deal to Add AI Search to Chat
Snap Inc. announced a $400 million partnership with Perplexity AI Inc. to distribute the firm's AI search engine to Snapchat users globally, according to a statement Wednesday. The shares surged 16% in extended trading after the news. The deal gives Snap a new business line and puts the social
[3]
Snap shares jump after $400mn deal with AI start-up Perplexity
Snap announced a $400mn deal to roll out Perplexity's artificial intelligence search engine to the social media app's users alongside bumper third-quarter earnings on Wednesday, sparking a more than 20 per cent rally in its shares. The Los Angeles-based social media group said the AI start-up
[4]
Snap and Perplexity sign $400 million deal to put AI search directly in Snapchat
Snap and Perplexity AI have struck a $400 million deal that will bring the AI search engine directly to Snapchat sometime in "early 2026," the two companies announced. With the partnership, Perplexity's AI search engine will be a prominent part of Snapchat's "chat" interface so users can "ask
[5]
Snap's new AI search engine will be powered by Perplexity
Snap has signed a $400 million deal with Perplexity to use its AI search engine in Snapchat, Bloomberg reported on Wednesday. Under the terms of the agreement, Perplexity will reportedly pay Snap a combination of cash and equity to get access to Snapchat's 900+ million monthly active users. Snap
[6]
Snapchat will answer your questions with Perplexity's AI search built into chat
What's happened? Snap Inc. has struck a $400 million deal with Perplexity to embed its conversational-AI search engine directly into the Snapchat interface. The integration is slated for rollout in early 2026. Snapchat isn't replacing its in-house My AI bot that already uses a mix of LLMs from
[7]
Perplexity, Snap ink $400m deal to pump more AI into Snapchat
Perplexity will pay Snap $400m a year to appear in Snapchat's chat interface starting 2026. Snap shares jumped by more than 14pc yesterday (5 November) after the company announced a $400m-a-year deal with Perplexity to deploy the AI start-up's conversational search into Snapchat. Snap performed
[8]
Snap stock jumps on Perplexity AI partnership and better-than-expected earnings results - SiliconANGLE
Snap stock jumps on Perplexity AI partnership and better-than-expected earnings results Shares in Snap Inc. were up more than 20% in late trading today after the company announced a new deal with Perplexity AI Inc. and impressed investors with earnings and revenue beats in its fiscal third
[9]
Snap strikes $400 million deal to bring Perplexity AI search into Snapchat
The partnership will bring AI-generated answers from Perplexity to over 940 million Snapchat users. Snap announced a deal on Thursday to integrate Perplexity's AI search engine into Snapchat, with Perplexity paying Snap $400 million in cash and equity. This agreement provides Perplexity exposure
[10]
Snap and Perplexity strike $400 million deal to integrate AI search in Snapchat
TL;DR: Snap and Perplexity AI have signed a $400 million deal to integrate Perplexity's AI-powered search engine directly into Snapchat's chat interface, launching in early 2026. This integration aims to enhance user experience with conversational answers and boost Snap's AI ecosystem and
[11]
Snapchat Will Soon Let You Ask Questions to Perplexity AI
In return, Snapchat's 943 million MAUs will be able to access the AI Perplexity and Snap, the parent company of Snapchat, announced a partnership on Wednesday. As part of the deal, the San Francisco-based artificial intelligence (AI) firm's chatbot will be integrated within the social media app,
[12]
Snap's Bold $400 M AI Play: How Snapchat Prepares to Disrupt Search and Ads
In a game-changing move, Snap Inc. is partnering with Perplexity AI in a $400 million deal to bring conversational-AI search directly into Snapchat starting early 2026. With Q3 revenue beating expectations and ad performance improving, Snap is repositioning itself from a social-messaging platform
[13]
Snapchat Strikes $400 Million Deal With Perplexity AI To Bring Chat-Based Search To Nearly 1 Billion Active Users - Snap (NYSE:SNAP)
Snap Inc. (NYSE:SNAP) and Perplexity AI have struck a $400 million deal that will bring the AI search engine directly to Snapchat's nearly 1 billion monthly active users sometime in early 2026. The announcement came as Snap reported better-than-expected third-quarter results and announced a $500
[14]
Snap beats revenue estimates on ad boost, unveils deal with Perplexity AI - The Economic Times
AI startup Perplexity will pay Snap $400 million over one year in cash and equity, with revenue contributions expected from 2026. The integration of Perplexity AI will offer verifiable answers to questions within the Snapchat app, aiming to draw more users on the social media platform and boost
[15]
Snap Says $400 Million Perplexity Deal Is First Step in Building Out Its AI Platform | PYMNTS.com
By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions. This integration marks the first integration of an external AI partner directly
[16]
Snap Reveals $400 Million Perplexity Deal and Tops Wall Street Expectations in Q3
MPA Sends Cease and Desist Letter to Instagram Over "Literally False and Highly Misleading" PG-13 Rating Snapchat owner Snap handily beat Wall Street expectations in Q3, and announced a surprise AI deal: a $400 million agreement with Perplexity that will integrate its conversational search into
[17]
Snap Shares Jump 25% After $400 Million Perplexity AI Deal and Strong Q3 Earnings Beat
On Wednesday, November 6, 2025, Snap shares jumped 25% in after-hours trading as the company announced its $400 million partnership with Perplexity AI and reported better-than-expected third-quarter results. The collaboration demonstrates Snap's commitment to integrating AI into its main platform,
[18]
Snap Stock Soars on $400M Perplexity Deal, Marking Bold AI Integration Shift | Investing.com UK
Snap Inc. shares surged 18% in premarket trading on Thursday, November 6, 2025, following the announcement of a landmark $400 million partnership with AI startup Perplexity. The deal marks the first large-scale integration of an external AI partner directly into Snapchat and represents a strategic
[19]
Snap beats revenue estimates on ad boost, unveils deal with Perplexity AI
(Reuters) -Snap beat third-quarter revenue estimates on Wednesday and said it has partnered with Perplexity AI to integrate its artificial intelligence-powered search engine into Snapchat. AI startup Perplexity will pay Snap $400 million over one year in cash and equity, with revenue contributions
[20]
Perplexity signs $400 mn deal with Snap to bring AI search to Snapchat
Snap expects revenue from this partnership to start contributing in 2026. Snap, the parent company of Snapchat, has announced a major partnership with Perplexity. Starting in early 2026, Snapchat users will be able to ask questions and get instant, reliable answers directly within the chat
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Snap announces a major $400 million partnership with AI search startup Perplexity to integrate AI-powered search directly into Snapchat, giving Perplexity access to over 940 million users while opening new revenue streams for Snap.
Snap Inc. announced a groundbreaking $400 million partnership with AI search startup Perplexity on Wednesday, marking one of the largest AI integration deals in social media history
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. The deal will see Perplexity's AI-powered search engine integrated directly into Snapchat's interface, giving the startup access to Snap's massive user base of over 940 million monthly active users2
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Source: ET
Under the agreement, Perplexity will pay Snap $400 million "over one year, through a combination of cash and equity" to secure prominent placement within the Snapchat app
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. The integration is expected to launch in early 2026, with Snap anticipating revenue contributions to begin that same year4
. This represents a significant new revenue stream for Snap, which has been struggling with advertising growth challenges, particularly in North America where ad revenue rose only 1% year-over-year3
.The announcement triggered a dramatic market response, with Snap's shares surging over 20% in extended trading following the news
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. This rally came despite the stock being down roughly 20% year-to-date prior to the announcement. The partnership positions Snap more prominently in the competitive AI landscape, where it faces well-funded rivals like Meta that are investing billions in AI model development.
Source: SiliconANGLE
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Perplexity's AI search engine will receive "default" placement within Snapchat's chat interface, allowing users to "ask questions and get clear, conversational answers drawn from verifiable sources, all within Snapchat"
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. Notably, Snap's existing My AI chatbot, which uses models from OpenAI and Google, will remain available to users alongside the new Perplexity integration5
.CEO Evan Spiegel hinted at potential expansion of AI partnerships, stating in a shareholder letter that "this collaboration makes AI-powered discovery native to Snapchat, enhances personalization, and positions Snap as a leading distribution channel for intelligent agents, laying the groundwork for a broader ecosystem of AI partners"
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. Spiegel also noted that the company sees "a lot of opportunity to open up Snapchat to more AI partners over time"5
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Source: THR
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