Software companies defend against fears that AI will kill them with enterprise data moats

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A $1 trillion stock market rout hit software companies after Anthropic launched AI plugins that automate traditional software tasks. Now Oracle, Salesforce, and other industry leaders are fighting back, arguing that their proprietary data and deeply embedded systems provide a competitive advantage that AI cannot easily replicate. But not all companies may survive the shift.

Software Companies Counter Existential AI Threat

Oracle's Mike Sicilia became the latest software CEO to push back against fears that AI will kill them, delivering a forceful "no" to concerns that artificial intelligence tools will spell the end of his industry

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. "You've all heard ... that new companies coding quickly using AI will spell the death of SaaS (software as a service)," Sicilia told analysts on a conference call. "I don't agree with that at all. I do think that AI tools and their coding capabilities would be a threat if we weren't adopting them, but we are, and very rapidly"

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Source: ET

Source: ET

The debate intensified after a nearly $1 trillion rout in software stocks last month, triggered when heavyweight AI startup Anthropic introduced AI plugins for its Claude Cowork agent, a digital assistant that can automate tasks like organizing customer information and guiding people through business processes

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. The share rout hit software-as-a-service companies particularly hard, prompting CEOs to use post-earnings conference calls to defend their SaaS business models.

Proprietary Data Emerges as Primary Defense

Nearly a dozen tech analysts and investors surveyed by Reuters identified proprietary data as the strongest competitive advantage against AI disruption

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. "Proprietary data is the deepest moat by far," said James St. Aubin, chief investment officer at Ocean Park Asset Management

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. Owners of years of exclusive financial, legal, design, or technical data likely have the best defense against AI tools that could disrupt traditional software.

Oracle predicted that the AI boom would power its revenue for several quarters to come, sending its shares up 10% following the announcement

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. The company owns deep enterprise data across finance, supply chain and human resources, which is hard for AI to replicate. Sicilia positioned Oracle ahead of rival Salesforce, claiming his company was using AI adoption to actually build new AI-powered products and automate full business processes, not just add AI features on top of existing tools.

Source: Reuters

Source: Reuters

Salesforce Bets on Embedded Systems and AI Agents

Salesforce CEO Marc Benioff told analysts his company will outlast any so-called SaaS-pocalypse, a term coined for last month's market turmoil

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. Benioff brought in Salesforce customers who positioned the company as an enterprise platform that builds, deploys and governs AI agents, leveraging mountains of proprietary customer and sales-process data

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While startups are nibbling away at Salesforce's dominance in the customer-relationship software sector, its software remains deeply embedded in corporate systems, with its real-time data platform managing more than 50 trillion records. The company is trying to reinvent itself as an AI-agent company through its Agentforce service, though it remains a small business. Madhav Thattai, executive vice president of Salesforce AI, said that while businesses experiment with isolated AI tools, Salesforce has built a comprehensive system that helps it stand out, benefiting from decades of enterprise experience

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Even Nvidia CEO Jensen Huang, an AI pioneer, dismissed fears that AI would replace software and related tools, calling the idea "illogical".

Not All Data Provides Equal Protection

Analysts warned that not all enterprise data offers the same defensive moat

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. Workday has plenty of data, but its core products run on HR and payroll data, which tend to follow uniform, industry-standard formats. This means an AI company can more easily learn from or replicate tools built on that kind of data

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Workday brought back its founder, Aneel Bhusri, as CEO last month to lead the company "in the rapidly evolving AI era". But the company's shares have declined by more than a third this year, hitting more than a five-year low last month after a sluggish sales forecast. Bhusri argued that Workday systems embed two decades of business processes that AI cannot replicate, noting that "AI, for all of its incredible capabilities, is probabilistic by nature"

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Rebecca Wettemann, CEO of technology research firm Valoir, noted that Oracle offers cheaper, efficient cloud systems and a database that can run on any major cloud. "That flexibility gives customers choice - and that's a powerful position to be in as the AI ecosystem evolves," she said

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. Yet AI is beginning to erode switching barriers, making it easier to generate code and build applications with far less human effort and expense.

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