SoundHound AI Survey Reveals High Demand for Voice Generative AI in Vehicles Across US and Europe

SoundHound AI Reveals High Demand for In-Vehicle Voice AI

SoundHound AI, Inc. (Nasdaq: SOUN), a leader in voice artificial intelligence, has released the results of independent surveys conducted in the United States and Europe, revealing a strong interest in voice generative AI capabilities for vehicles 1

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Survey Findings

The surveys, conducted by Big Village, found that:

• 76% of U.S. drivers and 79% of drivers across the UK, France, and Germany are likely to use a voice assistant with generative AI capabilities if available 1

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• Approximately 4 in 5 prospective car buyers would now actively choose a vehicle with AI-powered features over one without 1

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• 76% of U.S. drivers and 65-78% of European drivers surveyed already have access to in-vehicle voice assistants, with the majority using them weekly 1

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New AI-Powered Capabilities

The research indicates that drivers are ready for enhanced AI assistants that offer new functionalities through natural conversation, including:

• Placing food orders and completing transactions hands-free from the car dashboard
• Using the assistant instead of a car manual to understand and operate car features
• Addressing maintenance issues
• Summarizing text or email threads to aid productivity on-the-go 1

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Impact on User Experience

Mike Zagorsek, COO and Automotive lead at SoundHound AI, stated, "In some cases, we've seen voice assistant usage increasing five-fold compared to a traditional vehicle voice assistant. This tells us that AI-powered technology is making a significant impact and is here to stay" 3

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The surveys also revealed that:

• Nearly 2 in 5 U.S. drivers and up to 2 in 5 European drivers find car features too complicated
• 50% of drivers find common applications like GPS navigation difficult and frustrating 1

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SoundHound's Position in the Market

SoundHound has been at the forefront of this technology:

• Last year, it became the first AI company to launch a vehicle assistant with generative AI capabilities
• The software is now in production with various automakers globally in multiple languages
• The assistant has processed millions of queries in the last 12 months 3

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Future Outlook

SoundHound AI aims to "voice-enable the world" by allowing people to interact with products naturally. The company sees voice as the "killer app" for the automotive industry, potentially unlocking new monetization opportunities for automakers 5

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As the AI sector continues to expand, SoundHound positions itself as an AI developer targeting vertical markets and solving specific problems. With partnerships in the automotive space, including Hyundai and Stellantis N.V., the company is well-positioned to capitalize on the growing demand for AI-powered voice assistants in vehicles 5

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