TD SYNNEX and AWS Forge Strategic Partnership to Boost Cloud and AI Adoption Across the Americas

TD SYNNEX and AWS Forge Strategic Partnership

TD SYNNEX, a leading global distributor and solutions aggregator for the IT ecosystem, has announced a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) 1

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. This multi-year agreement is designed to accelerate AI adoption, cloud migration and modernization, and marketplace growth across North America, Latin America, and the Caribbean 2

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Empowering Small and Midsize Businesses

The partnership aims to connect small and midsize business (SMB) partners with an enhanced range of AWS services through TD SYNNEX. Jan Michael de Kok, vice president of global AWS lead and FinOps go to market for TD SYNNEX, emphasized that this agreement differs from typical distribution agreements by focusing on long-term impact rather than just incremental revenue 1

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De Kok stated, "This is more focused on the long-term impact of driving behavior and building a practice within SMBs, particularly AI practices. It's building a practice of not only how to implement AI, but also how to use it and how to sell it." 1

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Simplifying AWS Marketplace Access

The SCA also simplifies access to AWS Marketplace programs for Independent Software Vendors (ISVs), allowing them to monetize faster and reach new customer segments 2

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. This aspect of the agreement is particularly significant as it addresses the evolving role of distributors in the cloud marketplace ecosystem.

TD SYNNEX's AWS Expertise

TD SYNNEX is recognized as a leader in the AWS ecosystem, holding multiple specializations, competencies, and program designations. These include Migration and Modernization, Education and Government, Cloud Operations, Managed Service Provider program designation, Amazon EC2 for Windows Server Delivery, and Amazon RDS Delivery 2

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Initiatives to Support Partners

TD SYNNEX supports AWS through its global cloud platform, StreamOne®, which provides AWS partners with end-to-end management to optimize their AWS consumption business. Additionally, through initiatives like Destination AI™, Cloud Labs, and the AI Accelerator Practice Builder, TD SYNNEX helps partners adopt and monetize AI and cloud solutions 2

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Impact on Partners and Customers

The agreement is expected to have a significant impact on partners and their customers. Reyna Thompson, President of North America at TD SYNNEX, commented, "Our Partners are under increasing pressure to modernize while navigating limited financial resources, rapidly evolving AI and cloud landscapes and complex marketplace environments." 2

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Benjamin Tosado, founder and CEO of Deep Blue Cloud Computing, an AWS Advanced Tier Services partner, highlighted the benefits for smaller solution providers: "We've been able to rapidly acquire customers and grow revenue by being creative in how we invest in growth. And one of the big factors there is our distribution partnership with TD SYNNEX." 1

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Global Expansion and Future Outlook

This agreement builds upon TD SYNNEX's existing SCA with AWS in Europe, reflecting the strong, global relationship between the two companies 2

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. As AI continues to transform the industry, this partnership is poised to play a crucial role in driving adoption and innovation across the Americas.

Brian Bohan, Director of Consulting for the Center of Excellence at AWS, summarized the collaboration's goals: "We're focused on connecting more partners with AWS services so customers can achieve faster modernization and the business outcomes that matter most to them." 1

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