Apple May Charge Heavy Siri AI Users Through iCloud Plus Subscriptions

Siri AI could come with a paywall for power users

In his final earnings call as CEO of Apple, Tim Cook said that the company's long-awaited Siri AI upgrade could come with some paywalled limits. While Cook conceded that these plans are not set in stone, he envisions users being able to buy more compute for Siri AI via its existing iCloud+ subscriptions, which offer extended cloud storage. "We do believe there will be people that want to use [Siri AI] a lot, and so we will have some kind of upgrade possibilities on iCloud+, where people can buy up the stack on iCloud+, and we'll see how the pickup for that is," Cook said on Thursday. "But we could not be more excited about where [Siri AI] is." Most other AI providers like Anthropic and OpenAI operate similarly, offering a limited free version to consumers with the option of upgrading to support more usage. The new-and-improved Siri AI is available in the iOS 27 beta, and is planned to roll out more broadly this fall. As longtime Senior Vice President of Hardware Engineering John Ternus steps into Tim Cook's shoes, he will take the helm at a critical time for the company. Apple has fallen behind in its efforts to build an advanced AI assistant, even capitulating to its direct competitor Google by licensing a custom Gemini model to augment Siri. The Siri AI overhaul was so delayed that Apple had to pay $250 million to settle a class action lawsuit over how it marketed the iPhone 16's AI capabilities. Apple, like every other hardware manufacturer, is also staring down a rocky road for accessing the supplies it needs to meet customer demand. Due to the AI-driven RAM shortage across the industry, it's more expensive to build hardware, which has led companies like Meta, Samsung, Microsoft, and Sony to raise prices of some devices. Apple raised the price of Macs and iPads last month, but has yet to adjust the price of its existing iPhone models.

Apple's CEO Hints That Heavy Use of Siri AI Could Cost You - CNET

Dashia is the consumer insights editor for CNET.... Read full bio Siri AI is coming soon. The redesign of Apple's voice assistant was first unveiled at Apple's Worldwide Developer Conference in June. Since then, the buzz has been all about what to expect from the new Siri 2.0. But Siri AI may cost you, at least if you use it a lot. Outgoing CEO Tim Cook hinted at a possible upcharge during Apple's quarterly earnings call on Thursday. Cook was asked about iOS 27, Apple Intelligence, feedback from the public beta and how Apple is thinking about compute costs and the ability to recover those costs through iCloud Plus. He suggested the possibility of charging for Siri AI as a part of the iCloud Plus application stack. "We do believe there will be people that want to use it a lot, and so we will have some kind of upgrade possibilities on iCloud Plus," Cook said. He added that those ideas are in the early stages and did not discuss a complete plan. Apple's team is "off-the-charts excited about Siri AI," he added, saying feedback has been overwhelmingly positive so far. The earnings call, Cook's last before John Ternus takes over as CEO, comes weeks after Apple announced price increases for Apple Music and Apple One subscription bundle. Apple has said the new AI-powered virtual assistant will be available on iOS 27, iPadOS 27, MacOS 27 and VisionOS 27. You can expect Siri AI to have its own app, customization, Visual Intelligence and a new design. Examples of Siri's new capabilities include being able to find out about the latest concert, how to get tickets and remind you when it's time to buy them. Other features include finding information in your messages (e.g. "Call the eye doctor who messaged me"), creating a photo album specifically for a loved one that includes photos of them, and even identifying a place from a picture. Apple did not immediately respond to a request for comment.

Tim Cook hints at iCloud Plus tier for AI power users

Apple may allow users to pay to increase their AI usage limits. During an earnings call on Thursday, Apple CEO Tim Cook said that he believes people will want to use Apple Intelligence and the upcoming Siri AI "a lot," adding that "we will have some kind of upgrade possibilities on iCloud Plus where people can buy up the stack." This fall, Apple will broadly launch its long-delayed Siri AI with iOS 27, which can do things like answer questions about what's on your screen and take action across your apps. It also includes a new standalone Siri AI app that offers a ChatGPT-like interface. In June, Apple said that its AI features, including image generation, have "daily usage limits because they rely on powerful server models." It added that "increased access" is available across most of its iCloud Plus plans, but it seems that Apple may want to add tiers for people who plan on using its AI features heavily. Apple reported earning $30.74 billion in revenue from its services business over the past few months, which includes subscriptions like iCloud Plus, Apple TV, and Apple One.

Apple's New AI Tools May Require an iCloud+ Upgrade for Extended Usage

Apple CEO Tim Cook says the company may introduce an iCloud+ tier to offer extended AI usage and recover some of its compute costs. Apple's revamped Siri and new Apple Intelligence features may be free to start, but power users will likely have to pay to get more out of them. The news came during the company's latest earnings call, when Apple CEO Tim Cook was asked about how Apple plans to recover its AI compute costs. "In terms of what it means for compute cost, it's obviously early going for us. And so I don't want to say that we have a complete plan for that," Cook said, before adding: "We do believe there will be people that want to use it a lot. And so we will have some kind of upgrade possibilities on iCloud Plus where people can buy up the stack on iCloud Plus. And we'll see how the pickup for that is." This isn't the first time Apple has spoken about usage limits for AI features. As MacRumors reports, Apple dropped a hint during WWDC, saying that certain AI features, including Image Playground, could come with usage caps. iCloud+ is currently best known for offering additional cloud storage, with plans starting at just $0.99 per month for 50GB and going up to $60 per month for 12TB. The subscription includes additional privacy features, such as Hide My Email and iCloud Private Relay, but cloud storage remains its biggest draw. Whether the addition of extended AI usage could revamp the plans remains to be seen. Cook's statement arrives just weeks after Apple raised iCloud+ prices in eight countries, including Egypt, Japan, Indonesia, New Zealand, Nigeria, the Philippines, Turkey, and Vietnam. Apple's updated Siri, meanwhile, is already available via iOS 27's public beta. The general release is expected in September with the latest iPhones. Some of the standout Siri AI updates include a new chatbot-like interface, the ability to explain what you see on the screen, take action across apps, and create Shortcuts using natural-language prompts.

On Tim Cook's Final Earnings Call, He Said Apple May Charge for Siri

Tim Cook is leaving his CEO role at Apple in one month, and on July 30 he gave his final earnings call. He chose the occasion to announce that Siri lovers may soon have to pony up to use their favorite AI voice assistant. Cook said on the call that the new Siri AI is a demonstration of Apple's "philosophy," which says that "building AI that is private and based on personal context can change how users find information and get things done with our products in a way that truly enriches their lives." But if you want your life enriched often, it looks like Apple is going to get further enriched in the process. After falling on its face repeatedly in its efforts to ship a new Siri product, it was important to Apple's future that it not compound its previous embarrassments by releasing junk. Fortunately, in Cook's telling Apple is absolutely bursting with pride over Siri AI, which, as Gizmodo has previously confirmed, does not suck. Apple has been "absolutely thrilled by the response from people who've been using Siri AI in the developer and public betas," Cook said on the call. Siri AI has not officially rolled out yet, but is available in beta form to anyone with relatively new hardware who wants to try it. From the beta program, Apple has obviously been learning about how much its users might rely on Siri, and -- crucially -- how much all that usage is going to cost Apple. In response to a question from analyst Michael Ng about the cost of compute, Cook described the data center situation for Apple: a "hybrid model," relying on both its own data centers paid cloud service. Cook acknowledged that this has been an area where Apple has been spending money. Then he dropped this (not super unexpected) bomb: "We'll see what Siri AI does from the cost side of it. There's also the ability when people use it a lot for them to move up on an iCloud Plan as well. What the balance of that is [is] a bit uncertain at the moment." Apple had already said certain AI camera features would only be available to users with at least a $9.99-per-month iCloud+ subscription. If you're used to Siri being the voice interface you use to ask if it's raining or set a timer, Siri AI will be a much richer experience, rooted in the assistant's access to your personal information -- things like Notes app notes and messages stored in the Messages app. It can finally use all of that information as context to provide useful answers informed by your schedule, your preferences, and whatever details it has about your friends and family members. It's leaps and bounds more sophisticated than previous iterations of Siri, but it looks like all that sophistication isn't priced into your device. It's an add-on.

Heavy Siri AI usage could cost more than we expected - here's why

What seems like a deliberately vague comment by outgoing Apple CEO Tim Cook during the earnings call suggests that heavy Siri AI usage could be more expensive than we've so far expected. While it had always seemed clear that we wouldn't be able to make unlimited use of Siri AI without paying for it in some way, Cook's remarks do appear to point to some bad news ... What we already knew Apple aims to do as much AI processing as possible on device, which has the twin benefits of maximizing user privacy while allowing Apple to avoid AI server costs on these tasks. However, there will be tasks that need to be run on Apple's own Private Cloud Compute servers, and yet others that will require the use of Google Gemini servers. That server usage of course costs Apple money, so it had always seemed clear that the company would be applying the same freemium strategy to Siri AI as other companies do to their chatbots: limited usage for free, with heavier users requiring a monthly subscription. So far, however, it has generally been assumed that getting access to Siri AI would simply require an iCloud+ subscription, and it also seemed possible that usage limits might be tied to the iCloud+ tier - so a 50GB plan might come with one limit, a 200GB plan a higher one, and a 2TB plan a higher one yet. That would mean that many of us would effectively get heavier Siri AI usage thrown into our existing iCloud+ plan. But we may have to pay more Cook was asked about this by Goldman Sachs during the earnings call. How does the Apple Intelligence usage to date in the open beta inform how you're thinking about compute costs and the ability to recover some of those costs through iCloud+. His reply seemed to go beyond simply noting that an iCloud+ subscription would be required: In terms of what it means for compute cost, it's obviously early going for us, and so I don't want to say that we have a complete plan for that. We do believe there will be people that want to use it a lot, and so we will have some kind of upgrade possibilities on iCloud+ where people can buy up the stack on iCloud+, and we'll see how the pickup for that is. One reading of that is that heavier Siri AI usage won't just require an iCloud+ subscription, but that it will be an add-on cost. In other words, the subscription doesn't automatically give us higher usage limits, only access to the ability to purchase an add-on to bump up those limits. The language is vague, so it may not mean that. However, if Cook simply wanted to say that higher usage limits come with iCloud+ subscriptions, then I would have expected him to state that more clearly. The very fact that his language is vague is what makes me suspect that the news may be bad - or at the very least take him at his word that the company hasn't yet decided, but is considering the add-on route. Of course, none of this means very much until we get a sense of how much we are using Siri AI and at what point we are likely to hit usage limits. It might be that, even if my suspicions are correct, it's not something that would affect the majority of Apple users. However, if we use existing AI chatbots as examples, most of us who have found them useful for more than the occasional task have indeed needed to purchase a subscription. What are your views? Do you share my suspicions about what Cook's phrasing may imply? If so, do you think you are likely to find it worthwhile to pay for Siri AI usage? Please share your thoughts in the comments.

Apple Plans Paid iCloud+ Upgrades for Heavy AI Users

Apple is planning to let users pay to increase their AI limits, with upgrade possibilities available through iCloud+. During today's earnings call for the third fiscal quarter of 2026, Apple CEO Tim Cook said it's early, but the company expects to offer options for people who want to make heavy use of AI services. In terms of what it means for compute cost, it's obviously early going for us, and so I don't want to say that we have a complete plan for that. We do believe there will be people that want to use it a lot and we will have some kind of upgrade possibilities on iCloud+ where people can buy up the stack on iCloud+. We'll see how the pickup for that is. At WWDC, Apple said there would be daily usage limits on features like Image Playground, but increased access would be available through iCloud+ plans. Cook's comments today suggest there may also be iCloud+ add-ons specifically for AI usage. Apple hasn't offered any details on what it might charge to increase AI limits, and that's information that we might get when iOS 27 launches in September. Features like Siri AI are expected to remain free to use.

Tim Cook says Apple may charge for AI Siri

Why it matters: It's the first time that Apple has suggested it will charge for any of its Apple Intelligence features. What they're saying: In a conference call to discuss Apple's most recent quarterly earnings, CEO Tim Cook said Apple is still developing its plan to address the higher computing costs that will come with the improved voice assistant. * "We do believe there will be people that want to use it a lot, and so we will have some kind of upgrade possibilities on iCloud+," Cook said during a call to discuss Apple's most recent quarterly earnings. The big picture: Apple unveiled its long-delayed Siri upgrade at its developer conference in June. A public beta began this month, with broad availability due in the fall alongside new iPhones. * Cook says the positive early reviews of the new Siri "underscores our philosophy that building AI that is private and based on personal context can change how users find information and get things done with our products in a way that truly enriches their lives." Zoom in: Bloomberg and others have predicted that usage of some features of the new iPhone operating system might require a paid iCloud subscription Between the lines: Apple is relying in part on Google Gemini models to help power the new Siri.

Apple's Siri AI is free, until you actually start using it

Turns out "unlimited" AI might come with an asterisk and an iCloud+ upgrade prompt. Apple's latest earnings call had plenty of good news: record iPhone revenue, a record June quarter, and non-stop excitement about Siri AI. But buried inside the analyst Q&A was a detail that caught my attention: Apple all but confirmed that heavy Siri AI users could eventually need a bigger iCloud+ plan to keep using it comfortably. Will heavy Siri AI users need to pay more? During the call, an analyst asked how Apple plans to recover the compute costs behind Siri AI, especially since usage during the beta has apparently been strong. CEO Tim Cook didn't dodge the question. He said Apple believes there will be people who want to use it a lot, and confirmed the company will roll out "some kind of upgrade possibilities on iCloud+ where people can buy up the stack." In plain terms, if you push Siri AI hard, Apple wants you on a higher iCloud+ tier to help cover the cost. This wasn't a one-off comment either. Later in the call, when asked whether Siri AI would change Apple's capital spending, Cook circled back to the same idea, adding that heavy usage gives people "the ability... to move up on an iCloud plan as well." He also admitted that the balance between Apple absorbing those AI costs itself versus passing them on through iCloud+ upgrades is still "a bit uncertain at the moment." It's not that Apple will be doing this for the first time either. If you remember, the new AI features in the Apple Home app are restricted to the 2TB iCloud+ plan, which costs $9.99/month. So, Apple already has a precedent to follow. What does this mean for you? Nothing is locked in yet. Apple hasn't announced usage caps, pricing tiers, or a timeline for any of this. But reading between the lines, it sounds like the free tier of Siri AI could come with some sort of ceiling, and once you hit it, Apple would love for you to upgrade your iCloud+ subscription to keep going. Recommended Videos If you're already paying for iCloud+, this probably won't sting much. But if you were hoping Siri AI stays free and unlimited forever, that's not going to happen.

Siri AI may require a paid subscription for heavy users

On Tim Cook's final earnings call before formally resigning as Apple's CEO, artificial intelligence was a hot topic of conversation. The investor community is interested in Siri AI's potential to boost iPhone upgrades, and at the same time concerned about what it means for Apple's rising capital expenditure costs. Cook suggested that the financial outlook for Siri AI is still unclear, but did mention in passing that heavy users of Siri AI will be faced with an iCloud+ subscription paywall. Siri AI is presented as a free feature of the iPhone, iPad, and Mac operating systems. But it is very much a service, in the sense that it costs Apple money to run on an ongoing basis, with LLM queries being sent to Apple's cloud and third-party cloud infrastructure for processing, depending on the nature of the request. For the first time, Apple has publicly suggested that there will be a paid component to Siri AI. While the exact usage limits are not yet known, Cook indicated that customers cannot use Siri AI for free indefinitely. At some point, usage will be throttled, and heavy users of the new Siri system will need to purchase an iCloud+ plan. Obviously, the devil is in the details. How many times can you use Siri AI for free before you hit the quotas? We don't know yet. The company had previously indicated that the new image generation features (like the iOS 27 Clean Up and Extend tools in Photos, or the revamped Image Playground app) will have usage limits, and that users who are iCloud+ subscribers will have higher limits. In the current developer and public betas, these limits are not being enforced ... so we don't know yet how permissive they will be. Similarly, the new Apple Intelligence features for video recordings in the Home app require the 2 TB iCloud plan. Access to the new Cloud Pro model in the Shortcuts app is also exclusively available to users on the higher iCloud+ tiers. iOS 27 with Siri AI requires an iOS device or Mac capable of Apple Intelligence, and will launch later this year. On the iPhone side, that means iPhone 15 Pro or newer. Due to regulatory restrictions, Siri AI will not be available in Europe or China for the foreseeable future.

You Might Soon Have to Pay More for Higher Access to Siri AI

We don't know what that looks like at this time, but you may need to pay an additional fee on top of your iCloud+ plan for higher access. When your compatible iPhone, Mac, iPad, and Apple Watch update to the "27" era later this year, you'll notice a huge upgrade to your digital assistant. Siri is now "Siri AI," and, through the assistance of Apple Intelligence, can now do a lot more than the previous Siri could. While that means your assistant can now answer questions regarding what's on your screen and provide responses similar to ChatGPT, I'm personally hoping the simple commands are more reliable. (Please stop checking my contacts for the weather, Siri.) The results from the second round of Lifehacker's Big Guessing Game are in! See what Lifehacker readers think Apple will announce later this year, and tune in for round three starting Aug. 18 for your chance to win the latest Apple Watch. The best of Siri AI may cost you You might be excited to try out Apple's take on ChatGPT and Gemini, and Apple knows it. During Apple's earnings call on Thursday, outgoing Apple CEO Tim Cook acknowledged that he thinks people will want to take advantage of Siri AI and Apple's new AI features "a lot." AI, of course, puts a huge demand on system resources. If your Siri AI use is on-device, that burden is placed solely on your iPhone, Mac, or iPad. But Siri AI isn't entirely on-device: Plenty of its features need to outsource processing power to the cloud in order to function. The more customers use Apple's AI programs and tap into the company's cloud servers, the more expensive it is for Apple to maintain those systems. Tim Cook has a solution here. In the earnings calls, Cook said, "we will have some kind of upgrade possibilities on iCloud+ where people can buy up the stack." Cook didn't elaborate, but it's clear where this is headed: Apple, like other tech companies, will let you pay more to access higher usage limits and, potentially, prioritized processing speeds. This isn't entirely a surprise. When Apple officially announced Siri AI and its newest Apple Intelligence features, the company did mention that there would be usage limits on some of its most demanding processes -- including, notably, image generation. Image Playground, Apple's AI image generator, is supposed to get a big upgrade this year, and that apparently won't come free of charge. The thing is, at the time, Apple said "increased access is available with most iCloud+ subscription plans." Now, according to Cook, you may have to upgrade your plan further to access those best usage limits. While most Apple users likely won't want to pay for more Siri AI and Apple Intelligence access -- plenty of us refuse to pay for iCloud storage, after all -- there will undoubtedly be users who will try it out. It would be just one more service Apple can add to its revenue stream, which is proving to be quite lucrative indeed. As The Verge highlights, the company posted $30.74 billion in revenue from services alone. If Apple can make more money from users interested in pushing Siri AI to its limits, all the better. We don't know how much these usage limits will cost That said, we don't know what Apple plans to charge here. At this time, iCloud+ plans range from the following: * 50GB: $0.99 * 200GB: $2.99 * 2TB: $9.99 * 6TB: $29.99 * 12TB: $59.99 Will each plan come with its own pricing tier for added usage limits? Will Apple simply lock higher usage limits to its more premium plans? Maybe 200GB subscribers will need to bump up to $4.99 per month for higher usage limits, which would match Google's basic AI Plus price. Until Apple releases more details, we just don't know for sure.

iPhone Users May Have to Pay Separately for Siri AI

Apple might do something which no other smartphone company is currently doing. It may start charging for AI (artificial intelligence) features separately from the users. This is the first time Apple has officially commented on this. Tim Cook, CEO of Apple said that the company is still addressing and working on the high-compute costs that will be incurred with the AI services that the intelligence Siri will generate. * Make Telecom Talk My Trusted Source Cook said, "We do believe there will be people that want to use it a lot, and so we will have some kind of upgrade possibilities on iCloud+." Apple's Siri was promised plenty of AI features a few years back with the launch of the iPhone 16. However, no major updates have been rolled out yet. Thus, Apple is now planning to actually charge people for an iCloud subscription that will bundle access to the intelligent Siri which will offset the high-compute costs. iOS 27 to Bring this New AI The iOS 27, which will start rolling out in the coming months with the launch of the iPhone 18 Pro models in September 2026, is set to bring this new Siri. Apple rolled out the new AI Siri with the public beta this month, and it is expected to make it to the the stable iOS 27 rollout later this year. Even the macOS users are expected to benefit from this. Whether the macOS will bring any agentic capabilities or not is something we don't know. With the paid iCloud subscription for the new and improved Siri, Apple stands to boost its revenues. Millions of users already purchase iCloud storage for data upload. They are likely to get the subscription without paying anything extra. Whether the iCloud subscription will cost more with this is something we don't know. Keep reading TelecomTalk to stay updated.

Apple may charge for AI Siri features in future, Tim Cook hints at new iCloud+ upgrade plans

Premium AI tiers could arrive alongside the next-generation Siri powered by Apple Intelligence. Apple may soon bring paid subscription options for users who want greater access to its AI features. During its quarterly earnings call, CEO Tim Cook indicated that Apple might be considering expanding iCloud+ with new upgrade tiers that will allow customers to purchase higher Apple Intelligence limits. At present, Apple Intelligence is available at no additional cost on supported devices. However, several AI-powered features rely on Apple's cloud infrastructure instead of on-device processing. The company previously confirmed that these cloud-based capabilities come with daily usage limits due to the high computing resources required to process requests. Cook suggested that this can change as AI adoption grows. He said Apple is also exploring additional iCloud+ options that would let users "buy up the stack". This hints that customers who use AI extensively may eventually have the option to pay for increased usage limits. Also read: OnePlus 16 may launch soon: From performance to gaming features, here is what we know This comes right ahead of the unveiling of Apple's next-generation Siri experience with iOS 27. The upgraded assistant is said to support more advanced contextual understanding, perform actions across multiple apps and offer a more conversational experience similar to AI chatbots. Such capabilities will need substantial cloud computing power, making them more expensive to operate than traditional on-device features. By offering premium AI access through iCloud+, Apple can offset infrastructure costs while keeping a basic level of Apple Intelligence available to all eligible users. It must be noted that the company has not announced any sort of rollout timelines, price, or how these AI upgrades would be integrated into iCloud+ plans. But the reports suggest that the company is actively evaluating this subscription-based approach. But till then, all readers are advised to take these updates with a pinch of salt.