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Tech industry tried reducing AI's pervasive bias. Now Trump wants to end its 'woke AI' efforts
CAMBRIDGE, Mass. (AP) -- After retreating from their workplace diversity, equity and inclusion programs, tech companies could now face a second reckoning over their DEI work in AI products. In the White House and the Republican-led Congress, "woke AI" has replaced harmful algorithmic
[2]
Tech industry tried reducing AI's pervasive bias. Now Trump wants to end its 'woke AI' efforts
CAMBRIDGE, Mass. (AP) -- After retreating from their workplace diversity, equity and inclusion programs, tech companies could now face a second reckoning over their DEI work in AI products. In the White House and the Republican-led Congress, "woke AI" has replaced harmful algorithmic
[3]
Tech industry tried reducing AI's pervasive bias. Now Trump wants to end its 'woke AI' efforts
CAMBRIDGE, Mass. -- After retreating from their workplace diversity, equity and inclusion programs, tech companies could now face a second reckoning over their DEI work in AI products. In the White House and the Republican-led Congress, "woke AI" has replaced harmful algorithmic discrimination as
[4]
Tech Industry Tried Reducing AI's Pervasive Bias. Now Trump Wants to End Its 'Woke AI' Efforts
CAMBRIDGE, Mass. (AP) -- After retreating from their workplace diversity, equity and inclusion programs, tech companies could now face a second reckoning over their DEI work in AI products. In the White House and the Republican-led Congress, "woke AI" has replaced harmful algorithmic
[5]
The Tech Industry Tried Reducing AI's Pervasive Bias. Now Trump Wants to End Its 'Woke AI' Efforts
After retreating from their workplace diversity, equity and inclusion programs, tech companies could now face a second reckoning over their DEI work in AI products. In the White House and the Republican-led Congress, "woke AI" has replaced harmful algorithmic discrimination as a problem that needs
[6]
Tech industry tried reducing AI's pervasive bias; now Trump wants to end its 'woke AI' efforts
In the White House and the Republican-led Congress, "woke AI" has replaced harmful algorithmic discrimination as a problem that needs fixing. Past efforts to "advance equity" in AI development and curb the production of "harmful and biased outputs" are a target of investigation.After retreating
[7]
After a Campaign Against DEI, Trump Administration and Allies Turn Their Attention to 'Woke' Artificial Intelligence
After retreating from their workplace diversity, equity and inclusion programs, tech companies could now face a second reckoning over their DEI work in AI products. In the White House and the Republican-led Congress, "woke AI" has replaced harmful algorithmic discrimination as a problem that needs
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The Trump administration is shifting focus from addressing algorithmic bias to combating 'woke AI', potentially impacting tech companies' efforts to make AI more inclusive and fair.

The tech industry is facing a new challenge as the Trump administration targets what it calls "woke AI" efforts. This shift comes after many companies had already retreated from their workplace diversity, equity, and inclusion (DEI) programs. Now, the focus has moved to AI products, with the White House and Republican-led Congress viewing "woke AI" as a problem that needs addressing
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.The House Judiciary Committee has issued subpoenas to major tech companies, including Amazon, Google, Meta, Microsoft, and OpenAI, investigating past efforts to "advance equity" in AI development and curb "harmful and biased outputs"
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. Additionally, the U.S. Commerce Department's standard-setting branch has removed mentions of AI fairness, safety, and "responsible AI" from its appeal for collaboration with outside researchers. Instead, it now instructs scientists to focus on "reducing ideological bias" to "enable human flourishing and economic competitiveness"1
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.This shift has raised concerns among experts in the field. Harvard University sociologist Ellis Monk, who previously worked with Google to make its AI products more inclusive, worries about the future of such initiatives. While he believes his Monk Skin Tone Scale, which improved how AI image tools portray diverse skin tones, is safe due to its widespread adoption, he and other researchers fear that the new political climate could chill future initiatives and funding for making technology more inclusive
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.The tech industry has long grappled with bias in AI systems, particularly in computer vision and image recognition. Examples of bias include:
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The Trump administration has cut hundreds of science, technology, and health funding grants related to DEI themes. Republican Rep. Jim Jordan, chair of the judiciary committee, aims to investigate whether the Biden administration "coerced or colluded with" tech companies to censor lawful speech
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.While some tech companies accelerated their focus on AI fairness following Biden's election, the current political climate may impact future efforts. Google's recent Gemini AI chatbot rollout faced criticism and became a symbol of "woke AI" that conservatives hope to unravel
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.As the debate over AI bias and fairness continues, the tech industry faces the challenge of balancing political pressures with the need to create inclusive and effective AI systems for a global market.
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