Tubi becomes first streaming service to launch native app in ChatGPT for content discovery

Tubi is the first streamer to launch a native app within ChatGPT | TechCrunch

Tubi, the Fox-owned streaming service, announced Tuesday the launch of its native app within ChatGPT, giving viewers an easier way to discover its large library of more than 300,000 movies and TV episodes. While competitors like Netflix and Amazon Prime Video have experimented with AI-powered recommendations within their own platforms, Tubi is the first major streaming service to build a dedicated experience directly inside ChatGPT. To access the integration, users can install the Tubi app from the ChatGPT app store and begin by typing "@Tubi" in a prompt. From there, they can make natural-language requests like "a thriller for girls' night" or "something funny," and instantly receive curated recommendations tailored to their preferences, all linked back to titles available on Tubi. The launch comes as competition across the streaming industry intensifies. With endless entertainment options, discovery has become a challenge for all platforms vying for limited viewer attention. Many streamers have even begun incorporating features inspired by social media platforms to keep users engaged, reflecting broader shifts in how audiences consume content. Tubi's move builds on earlier experiments with AI. In 2023, the company introduced "Rabbit AI," a feature within its mobile app powered by ChatGPT that allowed users to ask specific questions and receive personalized recommendations. However, the tool was discontinued the following year. The new ChatGPT integration suggests a strategic pivot: instead of trying to replicate AI experiences in-house, Tubi is now meeting users where they're already turning for answers. ChatGPT reached 900 million weekly active users in February. Tubi reports more than 100 million monthly active users. In separate news, Tubi recently launched the "Creatorverse Incubator," a new initiative aimed at supporting emerging content creators. The program offers promotional backing and potential funding opportunities for original shows that will debut exclusively on the platform. OpenAI first introduced a way for developers to build apps inside of ChatGPT back in October. Now, dozens of companies have launched integrations, such as Booking.com, Canva, DoorDash, Expedia, Spotify, Figma, and Zillow. SeatGeek was the most recent to launch a native app.

Tubi App Goes Live in ChatGPT to Give You TV and Movie Recommendations

Though Kourtnee hasn't won any journalism awards yet, she's been a Netflix streaming subscriber since 2012 and knows the magic of its hidden codes. Tubi, the free streaming platform known for its vast library of cult classics and indie movies, has added an app to ChatGPT. You can now use the chatbot to find content recommendations for TV shows and movies on Tubi, the streamer announced on Tuesday. You may already have your own search strategy when using Tubi, but the addition of the native app within ChatGPT allows you to strike up a conversation and ask for uber-specific, personalized title suggestions. If you see a film or show that captures your interest, you have the option to click "Watch on Tubi" to stream it on a mobile device or the web. In the mood for scary movies about yetis? Use @Tubi for your prompt in the chatbot and request something like, "horror movies with aggressive yetis" and expect to see a selection of titles that fit your wish list. "Streaming should feel effortless, and as chatbots and AI agents are becoming a common way people navigate the internet, Tubi is expanding its discovery experience to meet viewers in the moment they're expressing intent in their own words," Mike Bidgoli, Tubi's chief of product and technology, said in a statement. ChatGPT opened its app store this past December. It currently includes apps for Apple Music, Zillow, Spotify and Canva, offering the ability to connect your accounts to search, design or ask for recommendations. Back in 2023, Tubi created its own AI-powered tool called Rabbit AI for mobile users to help audiences find content to watch. The company later shuttered the feature, which used Open AI's Chat GPT-4. With today's launch, it's the first video streaming service to add an app within ChatGPT. (Disclosure: Ziff Davis, CNET's parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

I use ChatGPT's new Tubi app to find free movies and TV shows to watch - here's how

The free Tubi TV service now integrates with ChatGPT.You can ask the AI to find TV shows and movies on Tubi.This works with free and paid ChatGPT plans alike. One of my favorite video streamers is Tubi TV. A free, ad-supported service, Tubi is home to a lot of classic films and TV series, which is right up my alley. Sometimes I'm in the mood to watch something I've never seen before. But browsing the site for the right entertainment is often time-consuming. Instead, I can now turn to ChatGPT to help me find just what I want. This week, ChatGPT added Tubi TV to its growing repertoire of integrated apps. As the first streaming service to team up with ChatGPT, Tubi offers a lineup of more than 300,000 movies and TV episodes, many of which you won't find elsewhere. I used to watch episodes of classic "Doctor Who" on Tubi, though the series is no longer available there. But Tubi offers a variety of other TV shows and movies I'd like to catch. You can call on any app, whether you have a free or paid ChatGPT account. Apps are accessible at the ChatGPT website, the Windows and Mac apps, and the iOS and Android apps. To use an app, just add the one you want and submit your request. The service then works through ChatGPT to deliver the information you seek. In many cases, selecting a specific result takes you directly to the app's website, where you can access it. Also: Need more free TV? How to stream over 100 classic cartoons for $0 - no subscription required With Tubi, you're able to ask ChatGPT to track down films or shows you want to watch. You can always ask for a particular item by name. But the true benefit comes from describing what you want to watch based on your mood or interests. As Tubi suggests, you might ask the AI to find "a movie that feels like a fever dream but isn't horror" or "a thriller for tonight." You'll then get curated, interactive results that you can then watch directly at the Tubi website. To tap into Tubi at ChatGPT, select the entry for Apps on the left sidebar. At the Apps screen, type Tubi in the Search field. Select Tubi from the results and click or tap Connect. To kick off a request, start a new chat. Select the plus icon at the prompt, move to the Move option in the menu, and select Tubi. Then just compose and submit your request. I've tried this skill a few times since it rolled out, and it's a definite time-saver -- much quicker and easier than searching for shows or movies directly on Tubi. Here are three recent searches I ran. With classic "Doctor Who" no longer streaming on Tubi, I was looking for another series to watch. With my love for British sci-fi, I asked Tubi through ChatGPT to recommend some British science-fiction shows similar to "Doctor Who." The recommendations included such series as "UFO," "Space 1999," "The Prisoner," and "Primeval." Tubi also pointed me to two non-canon "Doctor Who" movies from the '60s, both starring Peter Cushing. I'd never heard of "Primeval," so I decided to try that. Clicking the result took me to the series on Tubi where I could dive into the first episode. One of my favorite films is the 1941 noir classic "The Maltese Falcon," directed by John Huston and starring Humphrey Bogart as Sam Spade. I wanted to see if Tubi could track down similar pictures, so I asked it to recommend noir films similar to 1941's "The Maltese Falcon." Here, Tubi suggested such films as "Dead Reckoning" (also starring Bogie), "The Postman Always Rings Twice," "The Third Man," and" The Killing." Though I've seen "The Postman Always Rings Twice" before, I was in the mood to catch it again, so I picked that one for my evening entertainment. I'm a big history buff, so I like to watch documentaries. Here, I asked Tubi to recommend some documentaries about people or events in US history. The responses included a couple about the Civil War, one on the Vietnam War, another on Rosa Parks, and a few others on historical events. Finally, you don't need an account to watch shows and movies on Tubi. But if you do set up a free account, you'll enjoy extra perks. You can create a watchlist of your favorites, resume watching a movie or TV episode on any device, and set up parental controls.

ChatGPT's first streaming video app helps you decide what to watch on movie night

Streaming video service recommendations still tend to be simplistic unless you're using platform-specific tools like Google's Gemini for TV, but that's finally changing. Tubi has launched ChatGPT's first-ever native streaming service app, making it easier to find movies and shows on Fox's free-to-watch service using more natural-sounding requests. All you have to do is connect the Tubi app from the ChatGPT app store and start your prompt with "@Tubi." From there, you can ask for recommendations that would defy many conventional search engines. You can ask it to find a surreal movie that isn't scary, for instance, or a '90s show that both kids and adults can enjoy. Theoretically, you'll find titles that would have been missing or buried in conventional search queries. The app also includes a trivia game for avid viewers, Tubi says. Its app is trained on over 1 billion monthly viewing hours from more than 100 million viewers. What does ChatGPT's first streaming video app mean for movies and TV? You can find more shows using AI, not search boxes By itself, Tubi's native ChatGPT app only has a limited impact. As an ad-supported free service, it doesn't have as large a catalog of blockbuster movies and TV shows as subscription-based rivals like Amazon Prime Video and Netflix. However, the integration shows how streaming service recommendations might work going forward. Rather than launching a service's app, you might go to the AI platform you're already using to draft emails and get shopping advice. Companies like Tubi could come to you, rather than insisting you come to them. Amazon and Netflix have experimented with AI, but only within their own service portals. Related Pluto TV vs. Tubi: Which Free Streaming Service Is Right for You? Netflix who? These two free streaming services are packed with movies & TV shows you love. No subscription needed. Posts 1 By Ray Malik Tubi's app might also spur competing services to offer their own apps through ChatGPT, Claude, and other AI systems. If so, you might find yourself regularly turning to AI for movie night advice instead of scrolling through results lists. That, in turn, could influence the content services create. If AI platforms like ChatGPT become major factors in a given title's success, you might see shows developed to appear more frequently in their recommendations. It could also lead to unexpected hits as shows surface through newly popular queries -- say, escapist movies to get away from bleak recent events. If nothing else, you should spend more time watching video than finding it.

ChatGPT just added its first streaming video app, here's what it can do - 9to5Mac

ChatGPT's apps feature continues its search for a purpose. Along the way, it found a streaming partner in search of an audience. Now what? OpenAI's ChatGPT apps feature is a bit of a bet in favor of the AI experience becoming a platform of its own at some point. Apple even has its own ChatGPT apps for Shazam and Apple Music, because why not? Now Tubi is the first streaming video service to join the ChatGPT apps party, which Tubi says introduces "a new way for viewers to discover and watch Tubi's collection of over 300,000 movies and TV episodes." What does it actually mean for Tubi to have a native ChatGPT app? The feature basically lets you connect Tubi to ChatGPT and chat with the video streaming service. For example, you can use the Tubi app to ask ChatGPT for baseball movie recommendations. The Tubi ChatGPT app will respond with a collection of baseball-related movies offered on the service. Selecting one of the results will launch the movie on Tubi's website. The results also include the kind of typical ChatGPT results you'd expect from the AI chatbot, like top baseball movies in general and follow-up prompt suggestions. It's a start. More from Tubi here: Now, with the launch of the Tubi app inside ChatGPT, that discovery is extending into more of the environments where entertainment decisions are increasingly happening. Users can add Tubi's app from ChatGPT app store and type "@Tubi" anytime to describe what they're in the mood for, whether that's "a movie that feels like a fever dream but isn't horror" or "a thriller for tonight." They'll then receive curated, interactive results that they can watch on Tubi. Meanwhile, AI-generated video from OpenAI is dead with Sora's recent demise.

Tubi is the latest app inside ChatGPT -- now you can instantly get movie and TV recommendations

Discover your next cult classic fave through ChatGPT's Tubi recommendations You may have noticed the ChatGPT apps hub continues to grow with new apps added regularly. There are many recognizable brands that you can connect such as Canva, Norton, Target and more. I recently played around with the AccuWeather app, which lets you ask about the forecast for your local area and beyond. Target also has a ChatGPT-enabled app, which lets you ask for various items from the retailer and browse through its long list of recommended products. Now, Tubi is enabled as an app through ChatGPT's desktop and mobile versions and it lets you inquire about what to watch next through the free streaming service. It's easy to use and can help you discover your next cult classic movie or TV show binge watch or simply discover some old classics you didn't even realize were available on Tubi. Prompting to discover the best cult classic movies To access Tubi in ChatGPT on desktop, click Apps in the sidebar, search for "Tubi," and connect it. On mobile, tap the + button near the prompt bar, select Explore Apps, search for Tubi, and connect it so it appears as a selectable app. A simple way to start is by asking: "What are some of the best cult classics on Tubi?" When I tried it, Tubi surfaced a mix of lesser-known and iconic picks, including "Plan 9 From Outer Space," "Carnival of Souls, Night of the Living Dead," "Phantasm (remastered)," "The Return of the Living Dead," "The Toxic Avenger (1984)," "Heathers" and "Night of the Comet." Each recommendation came with a short description and was grouped into categories like horror and sci-fi staples, '80s cult chaos and offbeat classics. You can tap any title to start streaming instantly in the Tubi app. What stood out most was how conversational it felt. After the initial results, Tubi followed up with: "If you want to go deeper, Tubi is stacked with cult gems beyond the obvious -- especially in grindhouse, blaxploitation and low-budget sci-fi. If you tell me your vibe (funny, disturbing, 'so bad it's good,' or hidden masterpieces), I can narrow it down to a tighter must-watch list." Tubi's chief product and technology officer, Mike Bidgoli, said the integration is about meeting users where they already are: "Streaming should feel effortless, and as chatbots and AI agents become a common way people navigate the internet, Tubi is expanding its discovery experience to match how viewers naturally express what they want to watch." The takeaway ChatGPT's desktop/mobile app hub is packed with brands that cover a wide range of uses, such as travel booking, grocery shopping, image editing and more. Tubi's app debut on the chatbot marks a first for a video streaming service. Here's hoping Netflix, Disney+, HBO Max and other popular streaming platforms arrive in app form within ChatGPT sooner rather than later. Follow Tom's Guide on Google News and add us as a preferred source to get our up-to-date news, analysis, and reviews in your feeds. Subscribe to Tom's Guide on YouTube and follow us on TikTok.

I Tried Tubi in ChatGPT and Didn't Hate It

OpenAI is trying its best to turn ChatGPT into an app platform, so you can access apps such as Adobe Photoshop, Canva, and Apple Music right inside the AI chatbot interface -- and now Tubi has arrived as the first video streaming app to be available in ChatGPT. You can't load up actual movies and TV shows from the ChatGPT prompt box, but you can search for titles that you might enjoy, and see what's available in the Tubi library. The idea is that you're never stuck for what to watch next: Tell ChatGPT and Tubi what you're looking for, and you'll get personalized results back. As a keen watcher of films and shows, I was eager to put it to the test as soon as it became available. You can find the Apps portal from the left-hand navigation pane inside ChatGPT on the desktop or on mobile: Search for the Tubi app, click Connect on its listing page, and from then on it'll be available through the + (plus) menu in the ChatGPT prompt box. You can also access it with a "@tubi" mention in any of your prompts. First up I asked what to watch next if I'm a fan of classic action thrillers like The Fugitive and Crimson Tide, and Tubi delivered: Its selection of titles like Enemy of the State, No Way Out, and US Marshalls (the lesser-known sequel to The Fugitive) were pretty much spot-on, and covered a lot of other similar films I've already seen and enjoyed. Tubi can tap into user ratings, too. I asked about the highest-rated TV shows of the 2020s, and it served up pretty obvious picks like Severance, Succession, and Andor. None of those, however, are available on Tubi -- I got several Tubi catalog "access errors" when using the ChatGPT integration, and when they occurred, the service would just fall back on more general recommendations. I wanted to see if I could get Tubi to recommend Drive (which is available on the platform), so asked for a "cool, 2011 thriller based on a book and set in Los Angeles." Maybe that was too many clues, but it did indeed get the film I was looking for -- showing that ChatGPT and Tubi do have access to enough accurate metadata to find picks like this. I also asked for "classic TV period dramas" to see if Tubi would come back with anything I hadn't heard of before. The recommendations were rather limited, and I didn't discover anything new that I particularly wanted to watch, but given that the AI is working within the confines of the Tubi library, the results were all acceptable. You don't only have to use Tubi inside ChatGPT for recommendations. You can also ask to see what's trending on the platform at any given time, or test your knowledge of TV shows and movies by playing the Tubi trivia game: Just ask to "test my movie knowledge" (or something along those lines) to launch it. There's something appealing about being able to search for "a dreamy 2000s movie suitable for adults and teenagers with a reflective, wistful vibe" rather than just scrolling through a thousand titles in the "drama" category. That's the kind of nuance and natural conversation that AI bots now offer, with or without Tubi (and it came back with Lost in Translation, which is a pretty good fit). You can run these searches in standard ChatGPT, though the Tubi integration lets you narrow down the focus to titles you'll actually be able to stream on the free platform -- and if you specifically want to see something on Tubi, then it's a handy way of filtering your selection right away, without any additional steps. I could see myself turning to a recommendation tool like this again in the future, but I'm still not completely convinced. Sure, ChatGPT and the other AI bots always sound convincing, but that's by design: They're not going to admit they haven't got any relevant picks, and will always serve up something, no matter how closely (or not) it matches what you're looking for. Ultimately, the AI models ChatGPT and Tubi are relying on haven't seen any movies or TV shows, or sat in a movie theater, or felt emotion of any kind. Whether you're plugging your requests into this new Tubi tool or scrolling through the "recommended" bar on any streaming service, you're relying on algorithms and metadata. It's not the same as asking a trusted friend or relative for a recommendation -- or indeed reading a recommendation from a human, who has actually lived through some of the experiences they're seeing on screen. I worry that AI might be making our movie and TV show watching more flattened and generic with its recommendations -- in the same way that it generates flattened, generic text and artwork -- so while I'll probably fire up Tubi inside ChatGPT again in the future, I'll always keep human recommendations in the mix. And I'll still scroll for 20 minutes for hidden gems -- inefficient as it may be, serendipity is how I've found some of my favorite movies.

Tubi Launches ChatGPT App to End Streaming Search Frustration | PYMNTS.com

By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions. The Fox-owned free streaming service launched a native app within ChatGPT this week, shifting discovery to where users are already searching. After installing the app from the ChatGPT store, users can type "@Tubi" and describe what they want to watch, with results linking directly to titles on the platform. It marks the first time a major streaming service has built this kind of integration, and signals a new front in the battle for viewer attention. More than 34% of Tubi viewers are between 18 and 34. That demographic splits its attention across TikTok, Instagram and streaming simultaneously. "Our bet is that the future of television should be as easy and personalized as Instagram," Tubi Chief Executive Anjali Sud told the Wall Street Journal. Netflix and Amazon Prime Video have experimented with AI recommendations inside their own platforms. Neither has built a dedicated experience inside ChatGPT. ChatGPT hit 900 million weekly active users in February. Tubi reports more than 100 million monthly active users. Within that distribution gap lies the opportunity. Tubi tried building its own AI discovery tool in 2023 with Rabbit AI, an in-house feature that let users ask questions and get personalized recommendations. It was shut down the following year. But this time, Tubi isn't building its own interface. It's embedding itself in the one people already use. Tubi has spent years building AI into its ad stack. The company combined large language models with deep learning to read user intent, then applied that across both content recommendations and ad placement, the Wall Street Journal reported. Its models are trained on 1 billion hours of monthly viewing data. One product from that work is Tubi Moments. It tags scenes by tone, sentiment and visual content. A scene featuring a drink gets labeled as inventory that a beverage brand can sell. A contextually matched ad runs during the next break. "This is something that would have absolutely not been doable two years ago," Mike Bidgoli, Tubi's chief product and technology officer, told the Journal. Conversational prompts sharpen that targeting. A viewer who types "a legal thriller set in the South" signals something more specific than someone scrolling a genre row. That specificity feeds the ad engine. PwC projected that U.S. streaming ad revenue will grow from $26.5 billion to $37.3 billion by 2029, a 40% increase that outpaces subscription revenue growth over the same period. Tubi generated more than $1.1 billion in fiscal 2025 revenue. Its most recent quarter was up 19% year over year. Fox said the service turned profitable in the first quarter of fiscal 2026. It held a 2.2% share of all U.S. television viewing at the end of fiscal 2025, the Wall Street Journal reported. OpenAI launched the ChatGPT app store to developers last October. Booking.com, Canva, DoorDash, Expedia, Spotify, Figma and Zillow have all since launched integrations. Tubi is the first streaming video service in that group. Playback still happens on Tubi's site or app. The ChatGPT integration handles discovery. Whether that handoff converts at scale is what Tubi's ad team will be watching. Tubi's Stream 2026 study found that 80% of respondents said they'd rather watch TV or movies than scroll social media, the company said. For a free service competing against every screen in a viewer's hand, closing the gap between intent and play button may change the whole game.