Wix Launches Symphony AI Agent Platform to Automate Workflows for Small Businesses

Wix launches Symphony - giving small businesses their own AI workforce

Could AI agents take repetitive business admin off your plate? * Wix launches Symphony, a standalone AI agent platform designed for SMBs * AI agents work to understand your business, then complete essential tasks on your behalf * Symphony comes with a built-in quality layer, helping ensure trust. Wix, one of the world's biggest website builders, has today launched Symphony, a new platform which aims to provide SMBs with a proactive team of AI agents that are built around their specific business needs, goals, and workflows. The company says Symphony will allow business owners to move away from working alone to operating with a tailored AI team in just minutes. What is Symphony? Wix claims Symphony has been built on the experience and unique data it has accumulated while supporting hundreds of millions of businesses worldwide. The company highlights how, unlike typical AI tools that simply act on instructions, Symphony learns the business, taking the time to understand its unique needs rather than offering a one-size-fits-all solution. At the center is Maestro, Symphony's central AI agent. Maestro understands what is happening across the business, identifies what needs attention next, and coordinates the right agent for each job. Operating much like a team of humans, Symphony's AI agents work across approved workflows, executing tasks and connecting to the tools that the business already uses. It then reports back, offering updates, analytics, and flagging key actions for approvals. Each day your agents will also have a 'morning meeting', providing a summary through a simple app of work completed, highlighting what still needs to be completed, and identifying new opportunities based on business activity, customer behavior, and current trends. Symphony also provides a built-in quality review layer, with a separate agent checking work before it is presented, helping support accuracy. According to Wix, Symphony is available through a tiered subscription model. "We built Symphony to be the go-to AI agent orchestrator for SMBs," said Ronny Elkayam, COO of Wix. "It is purpose-built for how small businesses operate, combining Wix's two decades of SMB expertise with a coordinated multi-agent system that can learn how a business works, take action and help owners grow with more speed and confidence. With Symphony, any business owner can have the team they need to scale." Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.

Wix launches Symphony, a new standalone multi-agent system built for business operations

Cloud-based website builder Wix Ltd. today announced the launch of Symphony, a new standalone agentic artificial intelligence platform that proactively learns business values, interests, needs, practices and goals to automate workflows and surface opportunities. The company said it can draw on its deep experience working with unique data accumulated through years of working with hundreds of millions of small and medium-sized businesses worldwide. Its new platform translates that knowledge into industry-specific best practices and operational understanding. It's like having a coordinated team of intelligent teammates at your beck and call, the company explained. The AI agents each specialize by learning the business processes and goals, as every industry - retail, insurance, online retail and consulting -- depends on different operational needs. At the center is Maestro, the orchestrator, which directs the entire affair, identifies what needs attention and coordinates specialized agents per activity. "We built Symphony to be the go-to AI agent orchestrator for [small and medium businesses]," said Chief Operating Officer Ronny Elkayam. "It is purpose-built for how small businesses operate, combining Wix's two decades of SMB expertise with a coordinated multi-agent system that can learn how a business works, take action and help owners grow." To double down on the business team metaphor, Wix said the agentic team does a stand-up meeting every morning to summarize completed work, surface what needs attention and highlight new opportunities. The platform also includes accuracy-checking agents that double-check and validate work before it is presented to the owner, helping support trust in outputs. The company said Symphony represents a pivot toward expanding beyond helping companies build an online presence and reaching into the operational layer. It provides the institutional infrastructure for managing, automating and growing business using AI agents. Business management and development teams can access it wherever they do work, across devices, communication channels, voice interfaces, chat apps and AI platforms. This pivot has been strengthened by the company's acquisition of Base44 Inc. in June 2025. In the acquisition, Wix integrated the no-code AI builder platform's capability to build fully functional, production-ready web applications into its platform. The company also launched its own proprietary model, Base 1, in June this year, reducing dependence on third-party inference and providing a robust, customized experience.

Wix launches Symphony AI agent platform for small businesses By Investing.com

NEW YORK - Wix.com Ltd. (NASDAQ:WIX) announced today the launch of Symphony by Wix, a standalone AI agent platform designed to help small and medium-sized businesses manage operations and workflows. The platform deploys multiple specialized AI agents coordinated by a central agent called Maestro, which analyzes business activities and assigns tasks to specialized agents. Symphony operates as a platform-agnostic service available to any business, regardless of whether they use Wix's existing services. The system begins by learning about a specific business and its industry, then builds a team of AI agents tailored to that business's needs. The agents can execute approved workflows, connect to existing business tools, and provide updates through a mobile application where business owners can review progress and approve decisions. Symphony includes a daily summary feature that presents completed work, items requiring attention, and identified opportunities based on business activity and customer behavior. A quality-review layer checks agent work before presentation to business owners, according to the company statement. "We built Symphony to be the go-to AI agent orchestrator for SMBs," said Ronny Elkayam, COO of Wix. "It is purpose-built for how small businesses operate, combining Wix's two decades of SMB expertise with a coordinated multi-agent system that can learn how a business works, take action and help owners grow with more speed and confidence." The platform represents Wix's expansion beyond website building into business operations management. Symphony is available through a tiered subscription model and is rolling out today. Wix was founded in 2006 and acquired Base44, a no-code application platform, in 2025. The company states it serves millions of users worldwide. The information is based on a press release statement from Wix.com Ltd. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.