Zoho Unveils Vikra and Zoho IoT, Reports 31% Customer Growth in India

Zoho's Impressive Growth in India

Zoho, the Chennai-based global technology company, has reported a significant 31% growth in its customer base in India 1

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. This remarkable expansion was announced at Zoholics India 2024, the company's annual user conference, highlighting Zoho's strong position in the Indian market 2

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Introduction of Vikra: Zoho's Entry into ONDC

One of the major announcements at the conference was the launch of Vikra, a new seller app designed for the Open Network for Digital Commerce (ONDC) 3

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. Vikra aims to empower small and medium-sized businesses by providing them with a platform to showcase and sell their products on the ONDC network. This move marks Zoho's strategic entry into India's rapidly evolving e-commerce landscape.

Zoho IoT: A New Frontier in Low-Code Development

Another significant product unveiled at Zoholics India 2024 was Zoho IoT, a low-code platform designed for developing Internet of Things (IoT) solutions 1

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. This platform aims to simplify the creation of IoT applications, making it accessible to a broader range of developers and businesses. Zoho IoT is expected to accelerate the adoption of IoT technologies across various industries.

Expanding Product Portfolio and Market Presence

Zoho's launch of Vikra and Zoho IoT demonstrates the company's commitment to diversifying its product offerings and addressing emerging market needs. These new additions complement Zoho's existing suite of over 55 business applications 2

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, further solidifying its position as a comprehensive technology solutions provider.

Focus on Indian Market and Local Innovation

The announcements made at Zoholics India 2024 underscore Zoho's strong focus on the Indian market. By developing products like Vikra, which is tailored for India's ONDC initiative, Zoho is actively contributing to the country's digital ecosystem 3

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. This approach aligns with the company's commitment to fostering local innovation and supporting India's technological growth.

Implications for Businesses and Developers

The introduction of Vikra and Zoho IoT is expected to have far-reaching implications for businesses and developers in India. Vikra could potentially democratize e-commerce for smaller businesses, while Zoho IoT may lower the barrier to entry for IoT development, fostering innovation across various sectors 1

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