INCYMO.AI uses AI and human creative to come up with better ads.
Image Credit: INCYMO.AI
INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements.
The launch follows the debut of the platform's first case study, first revealed on the Industry Stage at GDC 2025, where ad creatives ideated by INCYMO.AI outperformed one of the client's top benchmarks in the very first iteration -- and continued to improve across the second and third.
At a time when creative fatigue, rising UA costs, and privacy constraints are putting pressure on game marketers, INCYMO.AI offers a data-driven, AI-led way forward. The platform delivers creative ideation and generation at scale, with insights drawn from 100,000+ market-tested ads, said Anna Zdorenko, CEO of INCYMO.AI, in an interview with GamesBeat.
"We didn't just match a top-performing ad -- we beat it in the second iteration using AI-driven ideas," said Zdorenko. "That's not a fluke. It's a glimpse into the future of mobile game marketing."
Why this matters for the game industry
INCYMO.AI's success isn't just about one campaign. It reflects a fundamental shift in how mobile ad creatives are made. It means manual iteration cycles may soon be obsolete. Creative performance can now scale with data, not just instinct. And small teams can compete with top-tier studios using automation, Zdorenko said.
"We see a future where game marketers spend less time guessing and more time scaling what works," said Zdorenko. "I recently spoke with a creative producer at Activision Blizzard, and we both agreed: AI can't replace the creative spark -- it can only elevate it. There's still an art to how you frame and deliver what the data reveals. AI won't replace those who embrace it -- it will replace those who fear it. The ones who lean in, adapt, and sharpen their skills with it will lead the next generation of creative marketing."
How it works
At the core of INCYMO.AI is a proprietary AI system that ingests market data, in-game footage, past performance metrics, and genre-specific patterns to generate tailored creative briefs -- and even full video concepts.
While the company said its platform can generate full video concepts, it recommends using in-house production or INCYMO's semi-automated service -- combining AI precision with top-tier quality. Fully animated 2D videos start at $290, and 3D from $890, making high-performing creatives accessible and cost-effective.
The process looks like this:
INCYMO.AI offers a full package where a team integrates your own data -- making performance insights sharper over time -- and handles both brief generation and video production.
Origins
The name INCYMO comes from "Increase Your Monetization", reflecting the company's mission to accelerate and amplify the success of gaming companies -- both big and small. For Zdorenko, the core motivation behind launching the company was to help studios grow sustainably, so they could focus more on building great games and less on worrying about monetization.
She believes that every team, no matter the size, should have a fair shot at creating high-quality content, reaching the right audience, and scaling their games. INCYMO.AI exists to support that vision -- by turning the chaos of creative production into a data-driven, performance-oriented process that empowers developers to succeed.
Zdorenko built an initial solution focused on gameplay personalization, which helped boost LTV for every client. One of them asked if her team could apply the same predictive models to user acquisition. That's when Anna began speaking with marketers -- and uncovered a much deeper pain point.
Everyone she talked to had the same story: they were producing up to 100 ad creatives -- but none of them worked. Then, suddenly, creative number 101 would break through, scaling both reach and revenue. It was a common frustration across the board, and Anna realized this problem needed solving too.
Through her network, she found two cofounders. One was already working on the challenge for mobile games -- helping publishers improve performance by understanding which creative ideas work. While the other cofounder had deep expertise in automating ad creatives analytics and building scalable solutions.
They started working together, built joint case studies, launched a creative insights platform -- and are now beginning to scale it globally. The company was founded in 2021 and it has a team of 11 in Cyprus. It has raised $780,000 to date from JointJourney fund and angels from gaming and adtech, including advisors from Google.
The founders include Zdorenko, CEO, who has over 10 years of experience in tech startups and seven years in AI-powered products. She was named one of the Top 20 Women in Tech in Cyprus by Forbes and is known for helping clients grow their revenue from $500,000 to over $1 million within months through creative optimization.
Others include Igor Rekun, head of AI, who also has more than 10 years of experience in AI for business. He has experience building scalable machine learning and computer vision systems. He previously founded a computer vision startup that developed solutions for international companies and went through Y Combinator. After that, and before joining INCYMO.AI, he focused on building a platform for analyzing, generating, and automatically testing ad creatives -- experience that directly shaped the foundation of INCYMO.AI.
And the chief product officer is Vic Onokhov, who has nine years of experience designing and optimizing ad creatives for mobile games. Onokhov has spent years producing and optimizing game ad creatives for mobile studios worldwide. He has created more than 7,000 ad creatives, and it's thanks to his deep expertise and hands-on understanding of how creatives are built, tested, and scaled that INCYMO.AI became such a popular product for creative producers and marketing teams. At INCYMO.AI, he turns raw gameplay and insights into creative ads, powered by data and experience.
Interestingly, Onokhov had personally suffered through the same creative struggles: producing countless videos that didn't convert. That first-hand experience made him even more committed to solving the problem once and for all.
The case study with GameGears
In the case study presented at GDC, a GameGears mobile studio (part of GDEV) shared its best-performing ad. INCYMO.AI's system -- trained on genre-specific ad patterns and past ad creatives performance data -- generated entirely new ad concepts. The result? Better performance than the studio's internal creative team in just one iteration.
And it didn't stop there: second and third iterations delivered even stronger results, indicating that AI-led ideation isn't just fast -- it's compounding.
In the case study presented at GDC, a GameGears mobile studio (part of GDEV) -- shared a link to their game on the App Store/Google Play. This allowed our platform to instantly analyze the genre, core gameplay mechanics, and identify key competitors and their top-performing ad creatives.
To kick off the analysis, the client also provided their own video creatives, categorized by performance based on their internal KPIs. These included top-performing, good, and low-performing ads. In addition, the client shared a gameplay video, enabling the platform to deeply understand the game's mechanics, characters, UI/UX elements, and overall visual direction.
The client defined their own success metrics -- in this case, IPM (though it can vary by client: ROAS, spend, IPM, CPI, etc.) -- and our platform adapted accordingly, remaining KPI-agnostic and using the client's definitions to determine what qualifies as a 'top' creative. Finally, the client uploaded creative assets for manual production by the INCYMO.AI team.
At this point, the creative producer used the platform to select the number of UA- and meso-level creatives to be generated, based on the client's request. She also added specific creative rules -- such as making sure a UFO (flying saucer) was the main character, based on previous insights, and avoiding certain gameplay mechanics that hadn't performed well in the past.
After customizing the brief, she clicked Generate Idea and Full Brief, receiving a tailored creative strategy. Based on this output, the Insight AI team produced four new creatives.
In the performance dashboard, the client's original top-performing creatives were marked in blue for comparison. Among the four Insight-generated videos, one outperformed the client's benchmark based on key metrics. The client returned with performance data, which was uploaded back into the platform for analysis.
In the second round of testing, four new creatives were launched. This time, two of them delivered strong results, with one significantly outperforming the previous benchmark -- reaching an IPM of 2.55 vs. 1.96.
The client team also provided valuable feedback, which informed the third round of iterations. As a result, three out of four new creatives from Insight outperformed the client's original top performers -- clearly demonstrating how AI-driven insights and structured creative production can unlock performance breakthroughs.
And it works just as well for small studios without an extensive history of past creatives. During the demo, the founder of Bingo Tour generated a script using only a link to their game and a recorded gameplay video, ordered a video through the platform for $290, and received it three days later -- with performance metrics matching their top benchmark.
What's next?
The company is inviting selected studios to join its early-access program. INCYMO.AI is currently onboarding studios focused on midcore and casual genres, and plans to roll out deep analytics and playable ad generation features in the coming months.
For larger clients under NDA, the companies helped grow their revenue from $150,000 and $500,000 to $900,000 and $1 million. Top-performing creatives made with INCYMO.AI attracted over $200,000 in ad spend each.
There are risks. The biggest risks in this space are the rapid evolution of ad platforms, changing creative trends, and skepticism toward AI-generated content -- especially from experienced creative producers.
INCYMO.AI addresses this through adaptability. The platform is KPI-agnostic and genre-aware, which means it can quickly adjust to different client goals, formats, and performance standards.
It also has creative trust as it has designed INCYMO.AI not to replace human creativity, but to enhance it. The system helps strong producers scale faster and find insights they'd otherwise miss. It also has a strong technical foundation, with years of AI product engineering experience. And now it has some traction, as the company's AI has already outperformed top human creatives from the very first iteration in client campaigns -- not as a one-off, but repeatedly.
