- KlugKlug's proprietary platform analyzes 300M+ influencers across 150+ countries and 160+ languages, covering major platforms such as Instagram, YouTube, TikTok (outside India), Snapchat, and LinkedIn
- The platform now serves over 200 clients across multiple sectors, including FMCG, electronics, B2C brands, and e-commerce platforms.
KlugKlug, a leading global Influencer Marketing SaaS platform marks its third anniversary, celebrating a journey of innovation, growth, and industry transformation. Over the past three years, the company has redefined influencer marketing by introducing data-driven strategies that replace guesswork with precision, helping brands optimize campaigns, enhance transparency, and maximize ROI. With a strong presence across India, Southeast Asia, the Middle East, and other global markets, KlugKlug has firmly established itself as a category leader in the influencer marketing ecosystem.
Since its inception, KlugKlug has challenged the inefficiencies that have long plagued influencer marketing. The industry has been dominated by inaccurate audience targeting, lack of optimization, and poor transparency -- issues that result in wasted budgets and suboptimal campaign outcomes. By leveraging AI and real-time analytics, KlugKlug has empowered brands to make informed decisions, ensuring that every influencer partnership is backed by authentic audience insights and measurable impact.
KlugKlug's rapid success is a testament to its disruptive technology and customer-centric approach. The platform has now served over 200 clients across multiple sectors, including FMCG, electronics, B2C brands, and e-commerce platforms. By providing deep data insights into influencer credibility, engagement metrics, and audience demographics, KlugKlug has helped businesses across the globe improve their marketing efficiency by up to 40-60%.
"Influencer marketing has traditionally been riddled with inefficiencies, with brands often relying on superficial metrics and mostly subjectivity to make decisions. At KlugKlug, we've changed this by offering a data-driven approach that allows brands to optimize their influencer strategies with confidence, our biggest achievement over the past three years has been driving awareness about the need for "Transparency and Validation" in influencer marketing. We've consistently advocated for smarter, data-led decision-making that yields incredible results that has won us many friends in the Founders. Industry captions and CMO circles who have further recommended us to other brands" said Kalyan Kumar, Co-Founder & CEO of KlugKlug.
"Industry leaders worldwide are increasingly recognizing the power of data-driven influencer marketing, we are seeing a growing demand from brands that want to move beyond intuition-based decisions and instead rely on hard data and real-time analytics to drive their influencer marketing strategies. KlugKlug has built a reputation as a trusted resource for companies that seek efficiency and measurable impact in their campaigns, and we are excited to take this further as we expand globally," said Vaibhav Gupta, Co-Founder & CPO of KlugKlug.
KlugKlug's proprietary platform analyzes 300M+ influencers across 150+ countries and 160+ languages, covering major platforms such as Instagram, YouTube, TikTok (outside India), Snapchat, and LinkedIn. Its AI-powered tools uncover real followers and engaged audiences, enabling brands to target the right consumers effectively. KlugKlug's unique capabilities, including instant keyword search, image and audio recognition, competition tracking, and campaign reporting, have made it a preferred choice for some of the world's leading brands and agencies.
As part of its continued growth, KlugKlug has announced ambitious expansion plans for India & South Asia, Southeast Asia, MENA, and Latin America. The company has already witnessed a 5x growth in the first two quarters of 2024 and is now targeting 10x growth by the end of FY 24-25. Key markets in its expansion roadmap include Thailand, Malaysia, the Philippines, Kuwait, and Saudi Arabia, among others.
About KlugKlug
KlugKlug is an influencer marketing SaaS platform that empowers brands, agencies, and marketers with data-driven insights to optimize influencer collaborations. With a presence across South Asia, Southeast Asia, and the Middle East, KlugKlug enables its clients to achieve 40 - 60% efficiency in influencer marketing campaigns. These comprehensive analytics enable Optimization, Transparency, and Compliance for brands and thus revolutionize a new approach to Influencer Marketing Globally.
