Meta Threads Analytics

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Discover dynamic insights and enhance your social media strategy with Meta Threads Analytics, the AI-powered tool designed to elevate your online presence.

How Meta Threads Analytics can help you:

Identify key areas for improvement in your social media strategy.
Offers insightful recommendations for reaching new potential customers.
Provides a competitive analysis to measure and distinguish your social media messaging.
Gives a comprehensive audience insight including demographic and behavioural analysis.

Why choose Meta Threads Analytics: Key features

AI Driven insights for smarter strategy development.
Plain language reports for easy understanding.
Market driven analysis for competitive edge.
Human-centric approach to understanding audience engagement.

Who should choose Meta Threads Analytics:

Social Media Managers looking to improve their strategy.
Businesses wanting to gain an edge over competitors.
Marketers in need of comprehensive audience insights.
Anyone looking to grow their online presence effectively.

About Meta Threads Analytics

Website

https://threads.withmba.com

Release Date

March 2024

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Meta Platforms testing ads on Threads with U.S. and Japanese brands By Investing.com

Investing.com -- Meta Platforms (NASDAQ:META) announced on Friday that it will begin test launching advertisements on its social media platform Threads. The testing will begin with a select number of brands in the U.S. and Japan. The move comes as Threads sees a surge in popularity, boasting over 300 million monthly active users. Starting Friday, image ads will be visible in the Threads home feed, inserted between content posts for a small percentage of users, according to a blog post by Meta. The company has stated that it will keep a close watch on the test before expanding it more broadly. Businesses will have the option to extend their existing Meta ad campaigns to Threads. In addition to this, Meta will also start testing an inventory filter for ads on Threads. Enabled through AI, this feature will allow advertisers to manage the sensitivity level of the organic content next to which their ads are displayed. Earlier this month, Meta discontinued its U.S. fact-checking program on Facebook, Instagram, and Threads. These three platforms are among the world's largest social media networks, collectively serving over 3 billion users worldwide. Threads was launched in July 2023 as a competitor to X, previously known as Twitter. The platform aimed to attract users from the leading micro-blogging site during its tumultuous takeover by billionaire Elon Musk. Despite the growing popularity of Threads, Meta's CFO Susan Li stated in a post-earnings call in October that the company does not anticipate Threads to significantly contribute to the company's revenue in 2025. On the same day, Meta's CEO Mark Zuckerberg announced plans to invest up to $65 billion this year in expanding the company's AI infrastructure. This move is part of Meta's strategy to strengthen its position against competitors like OpenAI and Google (NASDAQ:GOOGL) in the race to dominate AI technology.

Investing.com

Fri, 24 Jan, 8:01 PM UTC

Meta Unveils AI-Powered Marketing Tools to Boost Brand-Creator Collaborations and Sales

Meta introduces a suite of AI-driven marketing solutions to enhance brand-creator partnerships, improve ad performance, and drive sales growth for e-commerce and retail businesses.

3 Sources

Thu, 27 Mar, 4:02 PM UTC

Meta unveils AI-driven tools for omnichannel ads | Advertising | Campaign India

Early tests carried out by Meta among India's e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states. Meta has launched a bouquet of AI-driven advertising solutions to help its e-commerce and retail clients in India enhance performance and boost sales. The new tools are meant for consumer organisations planning to take advantage of a growing demand from tier-2 and tier-3 city consumers in India. The solutions will be relevant for organisations with both types of business models, online as well as offline retail sales. The global social media giant announced the availability of the new solutions at the recently held Meta Marketing Summit - E-Commerce Edition, which focused on emerging e-commerce trends in India. The summit was attended by marketers based in Mumbai and Bengaluru. The new portfolio of offerings includes an expansion of omnichannel ads, which show availability of products in the nearby retail outlets with directions for users to reach those physical locations. These ads will provide ways to underline discounts and guide customers to the outlets with an availability of stocks. Meta carried out a few early tests of its new omnichannel ads. The advertisers using this feature (omnichannel ads) during these early tests, Meta claims, witnessed a 15% reduction in their media omnichannel cost per acquisition (CPA) and a 12% increase in their return on ad spend (ROAS) compared to their regular campaigns. According to Meta, the organisations with physical retail stores using digital strategies will experience the maximum benefit upon using Meta's new omnichannel ads solution. For instance, the apparel brand Taneira experienced 3.5 times greater purchase conversions and 4.3 times better ROAS by deploying the new omnichannel ads by Meta compared to campaigns optimised only for purchases. Other introductions by Meta include a feature for advertisers to merge 'partnership ads' and 'Advantage+ catalogue ads'. Presently, India has the world's biggest community of Instagram creators and over 4,000 Indian advertisers already use 'Partnership ads'. Partnership ads allow brands to work collaboratively with creators and businesses looking to use their content for promotions. Meta informs that e-commerce and quick commerce companies across categories use these ads to improve performance. Sharing an example of Zepto, Meta informed that when Zepto integrated Partnership ads with its business-as-usual advertising strategies, it allowed the quick commerce player to reduce its customer acquisition cost (CAC) nearly by 18% and boost the click-through rate (CTR) by 33%. Meta has also updated its Advantage+ catalogue ads by modifying the system to display more products, juxtaposing them with the products selected. For instance, if a brand wants to promote jackets, the system will also exhibit 'dresses', based on consumer interest. According to Meta, this feature has demonstrated a 14% growth in ROAS in its early tests. Meta has also introduced Generative AI features to help e-commerce organisations to craft the ad creatives. The scope of the solution, at present covers tasks such as creation of backgrounds for catalogue ads. Meta plans to release fresh updates to this tool to facilitate virtual placement of model for apparel brands. These tools aim to enable consumers with a greater clarity about product fit and appearance. They also promise to help brands automate and personalise their creative assets, according to Meta. Meta shard the example of another quick commerce player Big Basket which tested its catalogue ads powered by generative AI. In a three-cell test which compared the background generation and image expansion features with traditional campaigns, Big Basket reported a 2.7% rise in click-through rate and a 3.4% drop in cost per install. Meta plans to further experiment with Gen AI tools across features such as automated text generation and visual merchandising to assist e-commerce brand advertisers craft relevant and effective campaigns.

Campaign India

Fri, 4 Apr, 10:14 AM UTC

Meta's AI Revolution: Automating Ad Creation by 2026

Meta plans to fully automate ad creation using AI by 2026, potentially disrupting the $600 billion global advertising industry and raising questions about creativity, accuracy, and job security in marketing.

16 Sources

Mon, 2 Jun, 4:09 PM UTC

Meta AI expands globally with new creative tools, multilingual support and advanced capabilities

Meta has announced expansion of its Meta AI with new features and multilingual capabilities to its users worldwide. Currently available in 22 countries, including recent additions like Argentina, Chile, and Mexico, Meta AI now supports languages such as Hindi, French, German, Italian, Portuguese, and Spanish, with plans for further expansions in the pipeline. Users across WhatsApp, Instagram, Messenger, and Facebook can now leverage Meta AI as a versatile assistant that not only provides answers and inspiration but also enhances creative endeavours. The new creative tools helps users to transform their ideas into vivid images. Through the "Imagine me" feature, currently in beta in the US, users can generate personalised images based on prompts like "Imagine me surfing" or "Imagine me in a retro pink and green ski outfit." This state-of-the-art personalisation model allows for a seamless integration of user photos with imaginative scenarios, facilitating easy sharing with friends and family. Moreover, Meta AI has streamlined the process of creative editing with intuitive capabilities to add or remove objects from images. Meta will bring an "Edit with AI" button, promising further refinements for fine-tuning and perfecting imagined compositions. Beyond creative endeavours, Meta AI is evolving to support more complex tasks with its largest open-source model, Llama 405B, now available on WhatsApp and meta.ai in Hindi and other languages. This enhancement enables users to delve into intricate subjects such as math problem-solving and coding, offering step-by-step explanations, debugging support, and expert-level guidance. The integration of Meta AI extends beyond conventional platforms to include emerging technologies like Ray-Ban Meta smart glasses and, in the near future, experimental support on Meta Quest in the US and Canada.

The Financial Express

Wed, 24 Jul, 12:01 PM UTC

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