Adobe Unveils 10 AI Agents to Revolutionize Marketing and Customer Experience
20 Sources
[1]
Adobe reveals 10 purpose-built AI agents - here's what they can do for your business
These agents run in the Adobe Experience Platform and can automate content creation or even data analysis for your brand. Beyond the Creative Cloud applications it's best known for, Adobe offers a range of powerful enterprise solutions, including the Adobe Experience Platform (AEP) that helps
[2]
Adobe's latest projects are packed with AI agents - here's a sneak peek
Every year during Adobe Summit, the company gives the public a sneak peek into its latest experimental innovations, with 40% of them historically making it to actual rollout. In the past, some of Adobe's most popular features were first revealed as part of Sneaks, including Generative Fill, then
[3]
Adobe rolls out AI agents for online marketing tools
SAN FRANCISCO, March 18 (Reuters) - Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their websites. Adobe is known for consumer apps such as Photoshop but also sells a suite of business-to-business software tools used in
[4]
Adobe's new AI agents can make personal websites for your customers
With enterprise customers turning their attention from exploring AI-powered creation tools to agents, Adobe is throwing its hat in the agentic ring and adding more personalization features to everyday customer experience tasks. Adobe announced the launch of 10 agents and an orchestration tool on
[5]
Adobe launches 10 new AI agents to automate key marketing workflows
One of them will optimize your website for you completely hands-free Adobe has introduced 10 new purpose-built AI agents it says can enhance customer experiences and marketing workflows across its Adobe Experience Cloud and has already promised to add more soon. Unveiling the new offerings at its
[6]
Adobe unleashes an army of AI agents on sales and marketing teams
Adobe unleashes an army of AI agents on sales and marketing teams Adobe Inc. is taking aim at its rival Salesforce Inc. in the customer experience department with the launch of a new tool for orchestrating artificial intelligence agents within its flagship Adobe Experience platform. It's joined
[7]
Adobe Introduces AI-Powered Agent Orchestrator for Marketing and Customer Experience
The platform enables companies to develop and manage AI agents that interpret goals, create plans, and take actions autonomously or alongside human teams. Adobe announced the launch of Adobe Experience Platform Agent Orchestrator at the Adobe Summit 2025, introducing a new capability for
[8]
Adobe Summit 2025 - the new Brand Concierge leads Adobe's charge into agentic AI
Adobe Summit opens today with the launch of Adobe's AI agent platform, along with ten new AI agents, and new applications that harness agents to help manage key marketing processes. This is on top of several more AI announcements and other product enhancements beyond AI. The poster child for this
[9]
Are Adobe's AI Agents the Final Step to Fully Automated Customer Service?
In an exclusive conversation with AIM, Klaasjan Tukker, director of product management at Adobe Experience Platform, highlighted how Adobe's AI-powered solutions are transforming digital experiences. A recent NVIDIA survey on AI adoption in financial services found that 60% of companies are now
[10]
Adobe Just Launched New AI-Powered Marketing Tools for Brands
Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their websites. Adobe is known for consumer apps such as Photoshop but also sells a suite of business-to-business software tools used in online marketing, which made up a quarter
[11]
These Agentic Adobe Tools Can Turn Complex Data Into Actionable Insights
The company did not disclose any release date for these features Adobe previewed several new enterprise-focused artificial intelligence (AI) tools last week at its Adobe Summit 2025 conference in Las Vegas. The showcases were part of the company's "Adobe Sneaks" programme, where it shares
[12]
Adobe adds AI to experience platform, unveils 10 agents for ease of tasks
Adobe also unveiled Brand Concierge, the agentic app that will represent the evolution of transactional chatbots and web-based agents. The company also announced new Experience Cloud offerings for businesses promising a customer experience that are personalised across touchpoints. US-based tech
[13]
Adobe's New Predictive AI Agents: A Smarter Solution for Customer Engagement
Adobe has unveiled an advanced suite of predictive AI agents that are reshaping how businesses manage marketing, creativity, and customer experiences. These tools, seamlessly integrated into the Adobe Experience Platform, empower you to streamline workflows, enhance customer engagement, and make
[14]
Adobe & Microsoft Introduce AI Agents in Microsoft 365 Copilot for Marketers
Adobe announced the private preview of Adobe Marketing Agent, as well as continued agentic innovation within Microsoft 365 Copilot with Adobe Express Agent. Adobe announced the private preview of Adobe Marketing Agent, as well as continued agentic innovation within Microsoft 365 Copilot with Adobe
[15]
Adobe Summit 2025: Adobe AI Platform Unites Creativity and Marketing to Define the New Era of Customer Experience Orchestration
Adobe unveiled major innovations that define Customer Journey Orchestration in the era of AI, powered by the Adobe AI Platform, which unites AI agents and models across Adobe. Adobe introduced Adobe Experience Platform Agent Orchestrator, which helps businesses manage AI agents across Adobe and
[16]
Adobe Launches Adobe Experience Platform Agent Orchestrator for Businesses to Activate AI Agents in Customer Experiences and Marketing Workflows
Adobe unveiled the Adobe Experience Platform Agent Orchestrator, which enables businesses to build, manage, and orchestrate AI agents from Adobe and third-party ecosystems. A suite of ten purpose-built AI agents, built on Adobe Experience Platform Agent Orchestrator, will augment the capabilities
[17]
Adobe and Microsoft Empower Marketers with AI Agents in Microsoft 365 Copilot
At Adobe Summit- the flagship digital experience conference -- Adobe (Nasdaq:ADBE) announced the private preview of Adobe Marketing Agent, as well as continued agentic innovation within Microsoft 365 Copilot with Adobe Express Agent. This builds on a collaboration between Adobe and Microsoft to
[18]
Adobe introduces AI tools for enhanced website navigation and marketing By Investing.com
Investing.com -- Adobe (NASDAQ:ADBE), known for popular consumer applications like Photoshop, has announced the rollout of artificial intelligence (AI) "agents". These AI tools will assist brands in guiding consumers on their websites, a move that further expands Adobe's portfolio of
[19]
Adobe unveils AI-driven marketing tools for Microsoft 365 By Investing.com
LAS VEGAS - Adobe Systems Incorporated (NASDAQ:ADBE), a prominent software industry player with a market capitalization of $170 billion and impressive gross profit margins of 89%, announced the private preview of its new Adobe Marketing Agent and the continued development of Adobe Express Agent for
[20]
Adobe unveils AI-powered brand concierge, agent orchestrator | Advertising | Campaign India
Releases ten AI agents purpose-built on AEP Agent Orchestrator, to help marketing and creative teams to drive personalisation at scale. Adobe unveiled Agent Orchestrator solution for its marketing and customer experience platform, Adobe Experience Platform (AEP) at the recently held at Adobe
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Adobe introduces 10 purpose-built AI agents and a new Agent Orchestrator to enhance customer experiences and automate marketing workflows, signaling a major shift towards agentic AI in enterprise solutions.
Adobe Introduces 10 AI Agents to Transform Marketing and Customer Experience
Adobe has unveiled a suite of 10 purpose-built AI agents and a new Agent Orchestrator at its annual Adobe Summit conference, marking a significant shift towards agentic AI in enterprise solutions. These new tools are designed to enhance customer experiences and automate key marketing workflows across the Adobe Experience Platform (AEP)
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.The Power of AI Agents in Adobe Experience Platform
The newly introduced Agent Orchestrator allows users to build, manage, and deploy AI agents from Adobe and third parties. This system leverages a deep understanding of enterprise data, content, and customer journeys to deliver personalized experiences. Adobe reports that over one trillion experiences are activated through the AEP per year
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.The 10 out-of-the-box, purpose-built agents include:
- Account qualification agent
- Audience agent
- Content production agent
- Data insights agent
- Data engineering agent
- Experimentation agent
- Journey agent
- Product advisor agent
- Site optimization agent
- Workflow optimization agent
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Key Features and Applications
Content Production Agent
This agent creates content based on a brief, helping marketers and creatives increase their output while adhering to pre-defined brand guidelines
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.Site Optimization Agent
An always-on support system that can automatically detect, recommend, and fix issues on brand websites to boost customer engagement
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.Brand Concierge
Adobe also introduced Brand Concierge, a new application built on the AEP Agent Orchestrator. This tool goes beyond traditional AI chatbots by creating richer customer experiences, drawing on customer data and brand attributes to guide customers from exploration to purchase
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.Related Stories
Impact on Customer Experience and Marketing
Adobe's analytics show a 1,200% increase in traffic to US retail sites from generative AI sources from July 2024 to February 2025
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. The new AI agents are expected to build on this growing relationship between consumers and brands.Amit Ahuja, Senior Vice President of Adobe's experience cloud unit, emphasized that users increasingly expect to interact with websites through chatbots. Adobe's tools ensure that businesses can offer this capability with a better awareness of the user
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.Personalization and Automation
The AI agents can help tailor content based on user profiles and their journey to a website. For example, content can be customized for a young person who reached a website through a TikTok ad versus an older person who clicked on a search query result
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.Project Slide Wow, one of Adobe's experimental innovations, demonstrates the potential for automating tasks like creating PowerPoint presentations from data in Adobe Customer Journey Analytics
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.Future Implications
Adobe's move towards agentic AI signifies a broader trend in the industry. These tools are expected to scale up the capacity of experience makers and work ambiently in the background, providing information or solving issues for enterprises proactively
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.As consumers become more comfortable with AI-powered conversational experiences, Adobe's new offerings position the company to meet the evolving demands of both enterprises and their customers in the rapidly changing landscape of digital marketing and customer experience
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.References
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