Meta's $18 billion settlement marks progress on social media safeguards, but children are already deeply engaged with AI chatbots and AI-generated content. With 64% of U.S. teens using AI chatbots for homework help, tutoring, and emotional support, experts warn against repeating past mistakes and call for proactive measures to mitigate AI's harms before risks fully materialize.

AI Safety Emerges as Next Frontier While Social Media Protections Lag

U.S. states reached an $18 billion settlement with Meta this summer, marking what advocates call a turning point for social media safeguards. Yet this progress arrives years after risks for children first became apparent, and a new generation has already begun engaging with artificial intelligence—technology evolving so rapidly that its full impact on young people remains unclear

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. Parent advocate Kristin Bride, who fought for social media reform following her teenage son's death, captured the urgency: "How are we going to get at what we don't know is coming?"

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The settlement addresses dangers known for years, but AI protections for kids face a different challenge. Dr. Dana Suskind, professor at the University of Chicago and author of "Human Raised," emphasizes the critical lesson from social media: "We learned that we had it all backwards, right? You don't unleash something on a population, figure out if it does harm or not in real time, and then go back and say, 'Oops'"

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. Advocates now stress that proactive measures to mitigate AI's harms must come sooner than they did for social platforms.

Different Technologies Present Distinct Risks for Children

While social media concerns center on screen time, mental health consequences, data privacy, and exposure to cyberbullying or predators, artificial intelligence presents more pervasive challenges. Children encounter AI-generated content across social platforms, communicate directly with AI chatbots embedded in apps, and increasingly rely on these tools for schoolwork

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. Some young users have formed unhealthy relationships with chatbots, raising questions about impacts on brain development. Companies now market AI-powered toys for children as young as 2

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According to Pew Research Center data, 64% of U.S. teens have used AI chatbots

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. Looking up information and getting homework help tops their usage list, though 47% use chatbots for entertainment and 42% employ them to summarize articles, books, or videos. Notably, 12% turn to bots for emotional support or advice

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Source: AP

Source: AP

AI Companies Move Faster on Teen Accounts Than Social Platforms Did

Compared with social media companies, AI giants have introduced AI safeguards for children somewhat more quickly, likely motivated by growing scrutiny of social media's effects on mental health. OpenAI launched teen accounts in August, roughly four years after releasing ChatGPT, with restrictions including bans on romantic chats and suggestions that chatbots have personal feelings toward users

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. By contrast, Meta acquired Instagram in 2012 but didn't introduce teen accounts until 2024

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AI companies have begun implementing age assurance measures and restricted experiences for minors—features social media platforms pioneered. In announcing the settlement, Meta stated that "ensuring teens have a safe and productive experience on our platforms is an absolute imperative" and urged competitors TikTok and YouTube to adopt similar standards

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. Both campaigns play out across legal and legislative challenges, with individuals and states suing tech companies while lawmakers grapple with proactive regulation.

Balancing AI's Benefits With Its Dangers Complicates Protection Efforts

Protections from the Meta settlement cannot easily transfer to AI due to fundamental differences in how young people interact with each technology. Sarah Kreps, director of Cornell University's Tech Policy Institute, notes it's "much easier to point to the upsides" for teens using AI compared with social media

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. While concerns about cheating exist, kids legitimately use AI for tutoring and homework help.

"It's not a matter of just saying 'let's limit this to two hours' or 'let's limit this between the hours of 10 at night and 6 in the morning' because there are these salutary uses of AI that I think are harder to justify in the context of social media," Kreps explained

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. This complexity in balancing AI's benefits with its dangers makes simple time-based restrictions insufficient for protecting children while preserving educational value.

Experts emphasize that the greatest legacy from social media struggles should be avoiding a repeat of reactive approaches. The question now centers on whether policymakers, parents, and tech companies can apply lessons learned and implement AI protections for kids before harms become entrenched—rather than addressing them years later through settlements and legislation. With chatbot interactions already widespread among teens and AI-generated content ubiquitous, the window for proactive action may be narrowing.

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