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Allbirds rebrands as Smartbird in AI pivot, hires former AWS executive as CEO; shares soar
June 17 (Reuters) - Allbirds (BIRD.O), opens new tab changed its name to Smartbird on Wednesday and appointed former Amazon (AMZN.O), opens new tab executive Nadia Carlsten as CEO, cementing the former footwear maker's pivot to an AI infrastructure firm and sending its shares up more than 30%. The company had said in April it was shifting its focus to offer cloud computing capacity and AI services, leading to a more than five-fold surge in its shares. Including Wednesday's moves, they are up about 25% so far this year. Reporting by Anhata Rooprai in Bengaluru; Editing by Shreya Biswas and Jonathan Ananda Our Standards: The Thomson Reuters Trust Principles., opens new tab
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Allbirds continues AI pivot with name change and CEO hire, sending stock soaring
Two months after its unexpected artificial intelligence rebrand, Allbirds is changing its name to Smartbird and appointing a new chief executive. The shoemaker-turned-AI infrastructure firm on Wednesday named Nadia Carlsten as CEO and board member, replacing current CEO Joe Vernachio. Carlsten previously served as CEO at the Danish Center for AI Innovation, an AI infrastructure company partnered with Nvidia and home to a supercomputer known as Gefion. Shares of BIRD soared 34% on Wednesday. Allbirds surprised investors in April with plans to shift from making shoes to AI compute infrastructure and hardware. At the time, the company rebranded to NewBird AI and its market cap surged sevenfold. A month earlier, the company sold its footwear assets to the brand management company American Exchange Group for $39 million.
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Allbirds renames itself Smartbird in AI pivot
The wool sneaker brand that was once worth $4 billion has completed its pivot, hired a new CEO from Denmark's national AI supercomputer lab, and doubled its financing to $100 million. It has yet to build any infrastructure or sign any customers. Allbirds, the sustainable footwear company that went public at a $4.1 billion valuation in 2021, has officially renamed itself Smartbird and appointed a new chief executive to lead its pivot into AI compute. Shares surged more than 50% on Wednesday morning before pulling back. The rebrand completes a transformation first announced in April, when the company said it would sell its shoe business for $39 million and become a GPU cloud provider called NewBird AI. That announcement sent the stock up 582% in a single session, though it gave back most of those gains within weeks. New name, new boss, no shoes Smartbird has appointed Nadia Carlsten as president and CEO. Carlsten previously ran DCAI, the Danish Centre for AI Innovation, where she launched Denmark's first AI supercomputer, Gefion, in partnership with Nvidia. Before DCAI, she spent three years at Amazon Web Services, where she helped launch Amazon's quantum computing service. She also worked at Google spinoff SandboxAQ and holds an engineering doctorate from the University of California, Berkeley. Carlsten replaces Joe Vernachio, who has resigned from the company and its board. In an interview with Business Insider, she said she was "blissfully unaware of all things Allbirds" and predicted that "in a few months, people won't even remember the shoes." The neocloud play Smartbird plans to provide dedicated AI infrastructure as a managed service, leasing GPU compute to enterprise customers under long-term arrangements. It doubled its convertible financing facility from $50 million to $100 million to fund the strategy, though the convertible structure means existing shareholders face potential dilution. The pitch places Smartbird in a crowded field. CoreWeave, which pivoted from crypto mining to GPU cloud in 2019, will join the Nasdaq-100 later this month with a valuation above $40 billion, but it spent years building infrastructure before reaching that point. Nscale, another crypto-to-AI neocloud, hit a $14.6 billion valuation in March after signing deals with Nvidia and Microsoft. Former Bitcoin miner IREN secured a $2.1 billion Nvidia warrant as part of a five-gigawatt data centre deal, but it too had existing infrastructure to repurpose. Smartbird has none of that. It said it is "in active discussions with prospective customers" and "currently designing its first cluster deployments," which means it has no data centres, no customers, and no revenue in its new business. Echoes of the blockchain bubble The pattern is familiar. In 2017, Long Island Iced Tea rebranded as Long Blockchain Corp, saw its stock jump nearly 300%, and was later delisted from Nasdaq and hit with SEC insider-trading charges. Market analysts have drawn parallels between AI stock valuations and the dot-com bubble, with the S&P 500's cyclically adjusted price-to-earnings ratio sitting near levels last seen in March 2000. Whether Smartbird can avoid a similar fate depends on whether it can build a real business from zero. A Nasdaq listing and $100 million in convertible financing is a head start over a startup. But it is a long way from a working data centre, paying customers, or a competitive moat in a market already dominated by well-funded neoclouds and hyperscalers.
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AIbirds Was Sitting Right There: Allbirds Changes Name to Smartbird in AI Pivot
Do you remember, in the midst of the absolute worst of the crypto phase, when an iced tea company added the word "Blockchain" to their name and saw their stock price spike by almost 400%? We're officially at that stage of the artificial intelligence hype machine. Allbirds recently announced an AI pivot, and is actually going through with it. The shoe company is changing its name and bringing in a new CEO to lead the shift. The company has abandoned its arguably iconic Allbirds name in favor of Smartbird, which... sure? Pretty generic, feels more like the name of a startup for the Internet of Things era, especially since AIbirds was right there for them. Smartbird will be headed up by Nadia Carlsten, the previous head of Amazon Web Services' quantum computing efforts, per CNBC. She most recently served as the CEO of DCAI, an AI infrastructure company in Denmark. The company previously known as Allbirds, which made wool sneakers, will now be in the business of AI infrastructure as a service, according to Bloomberg. How, exactly? According to a press release the company issued when it initially announced this pivot, it claimed that it will "seek to acquire high-performance, low-latency AI compute hardware and provide access under long-term lease arrangements, meeting customer demand that spot markets and hyperscalers are unable to reliably service." Why is a shoe manufacturer more equipped to do that than anyone else? It is unclear. What is clear is that whatever Allbirds was in the past will not be a part of its future. In an interview with Business Insider, new CEO Carlsten said she was "blissfully unaware of all things Allbirds," and insisted, "in a few months, people won't even remember the shoes." By her accounting, she's basically starting from scratch. All of the manufacturing equipment and anything related to the shoe-making business has reportedly been sold, and Carlston said that "anybody who was dedicated to the retail business is no longer part of the company," so she's hiring a whole new team from zero. Well, not exactly zero -- there's about $100 million in its coffers, per Bloomberg. But like, why not just launch a startup and raise that money? One that isn't a public company from day one and under the scrutiny of shareholders to turn a profit? The answer to that question may actually lie in the stock price. When Allbirds first announced it was going to pivot to AI infrastructure, its stock price jumped 600%. This announcement of a name change and new CEO resulted in a 50% spike at the time of publication. The market, it seems, is very dumb. Might as well capitalize. Congratulations to all those who get out while others rush in to hold the bag for them.
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Allbirds Stock Pumps Again as Sneaker Firm Completes AI Pivot, Rebranding to Smartbird
The company boosted its convertible financing facility to $100 million to fund its AI pivot. Allbirds, the sneaker company once known for its wool runners and sustainability-driven branding, is shedding its footwear roots entirely and reinventing itself as an artificial intelligence infrastructure firm under a new name: Smartbird. The San Francisco-based company, which trades on Nasdaq under the ticker BIRD, said Wednesday that it has completed the sale of its Allbirds shoe and apparel business -- as first announced in April -- and tapped Nadia Carlsten, a veteran of the AI and advanced computing industry, as its new president, CEO, and board member. Investors reacted positively to the latest update, with BIRD shares up 52% on the day to a recent price of $5.99. Back in April, shares pumped from a price of $2.49 to as high as $24.31 before giving up most of the gains. Even so, BIRD remains up 46% year-to-date. Carlsten arrives from DCAI, a GPU compute infrastructure company where she served as CEO and helped launch a sovereign AI supercomputer with Nvidia. Her résumé also includes stints at Google spinoff SandboxAQ and Amazon Web Services, where she worked on the launch of Amazon's quantum computing service. She holds chemistry and physics degrees from the University of Virginia and an engineering doctorate from the University of California at Berkeley. She replaces Joe Vernachio, who is stepping down from the company and its board. Independent director Lily Yan Hughes has been named board chair, while Annie Mitchell remains chief financial officer. Allbirds previously planned to rebrand as NewBird AI before settling on the final Smartbird name. "Smartbird is entering the market at a pivotal moment in the evolution of AI infrastructure," said Carlsten, in a statement. "AI is rapidly becoming mission-critical for organizations across every industry, yet many organizations lack a practical path to deploy and operate the dedicated infrastructure these workloads require." "There is a clear opportunity to meet the growing need for enterprise-grade AI infrastructure that delivers control and performance without the capital and operational burden of hardware ownership," she added. "With a differentiated strategy, significant capital, and the opportunity to build an exceptional team, we are uniquely positioned to capitalize on one of the most significant infrastructure opportunities of the next decade." As part of the transition, the company expanded its convertible financing facility from $50 million to $100 million, giving Smartbird additional capital to build out what it describes as managed, dedicated AI computing clusters for enterprise customers. The company said it is in active talks with prospective customers and is designing its first cluster deployments.
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BIRD takes flight: Allbirds pivot to AI company Smartbird is a huge change -- that's good for the stock
It's been a strange, winding path to an entirely new strategy for the company formerly known as Allbirds. On Wednesday, the company made two big announcements: It has named a new CEO, Nadia Carlsten, and it changed its name from Allbirds to Smartbird. It's also identifying itself as "an AI infrastructure provider," which, again, is a huge change from its previous iteration as a footwear maker. Carlsten will also join the company's board and replace current CEO Joe Vernachio, who had taken the helm of the company in March 2024. She was previously leading Amazon Web Services' quantum computing center, and was CEO at AI company DCAI. The news was evidently welcomed by the markets, as shares took flight after the announcement -- BIRD stock was up roughly 45% midday Wednesday, and was up 37% at the time of market close Wednesday. (However, the stock is still down 50% over the past year.)
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Allbirds rebrands as Smartbird in AI pivot, hires former AWS executive as CEO
Allbirds is now Smartbird. The company has a new president and CEO, Nadia Carlsten. Smartbird is shifting focus to AI infrastructure and cloud computing. This move follows a significant surge in its share price. The company aims to provide AI infrastructure as a managed service. It is in discussions with potential customers and planning its first deployments. Allbirds changed its name to Smartbird on Wednesday and appointed former Amazon Web Services executive Nadia Carlsten as president and CEO, cementing the former footwear maker's pivot to an AI infrastructure firm. The company had said in April it was shifting its focus to offer cloud computing capacity and AI services, leading to a more than five-fold surge in its shares. Here are some details: Carlsten brings AI and quantum computing experience from DCAI, Alphabet spinoff SandboxAQ, and Amazon Web Services, and has advised the World Economic Forum on computing and AI. She will take over from Joe Vernachio, who is resigning from the company. Annie Mitchell will continue to serve as the chief financial officer, and Lily Yan Hughes has been appointed board chair. Smartbird said it provides AI infrastructure as a managed service to save upfront equipment costs for clients. It is in active discussions with potential customers and is designing its first cluster deployments. "With a differentiated strategy, significant capital, and the opportunity to build an exceptional team, we are uniquely positioned to capitalize on one of the most significant infrastructure opportunities of the next decade," Carlsten said. The company also said it had expanded its convertible financing agreement to $100 million from $50 million and had previously indicated it would use the proceeds to acquire graphics processors. Allbirds shut most of its brick-and-mortar stores and sold its brand and footwear assets to American Exchange Group for $39 million in March.
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Why Is Smartbird Stock Gaining Wednesday? - Allbirds (NASDAQ:BIRD)
The company is reshaping its leadership and financing strategy as it pivots toward artificial intelligence infrastructure. Leadership Transition And Rebranding Smartbird, an AI infrastructure provider formerly known as Allbirds, Inc., announced Wednesday that its board of directors appointed Nadia Carlsten as president, CEO, and board member. Carlsten replaces Joe Vernachio, who resigned from the company and its board. Simultaneously, independent director Lily Yan Hughes, who joined the board in October, assumed the role of board chair. Capital Facility Expansion Smartbird completed its definitive agreement to sell the Allbirds brand and footwear assets. Following the transition, the company increased its senior secured convertible financing facility from $50 million to $100 million. The underlying details, previously disclosed in a Securities Purchase Agreement dated April 14, were modified via Amendment No. 1 on June 15. This amendment increased the potential issuance of senior secured convertible notes by $50 million and set the conversion price at $4 solely for the increased amount. Executive Commentary And Strategy The corporate restructuring shifts the company's operational focus toward dedicated AI infrastructure managed services. In the announcement, Hughes commented on the transition: "We are thrilled to usher in this new era of the company with Nadia at the helm. Her groundbreaking work and visionary mindset will be instrumental in establishing a foothold in the market and building a scalable long-term solution for enterprise customers." Short Interest Report Short interest in BIRD edged down to 998,480 shares from 1.01 million in the latest reporting period, representing 18.75% of the float. Based on average daily trading volume of 463,980 shares, it would take 2.15 days for holders of this short interest to close out their positions without sending the stock sharply higher. BIRD Price Action: Smartbird shares were up 45.79% at $5.74 at the time of publication on Wednesday, according to Benzinga Pro data. Photo via Shutterstock This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Market News and Data brought to you by Benzinga APIs To add Benzinga News as your preferred source on Google, click here.
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Smartbird stock surges 25% on new CEO appointment By Investing.com
Investing.com -- Smartbird, Inc. (NASDAQ:BIRD) shares rose 25% Wednesday following the appointment of Nadia Carlsten as president and chief executive officer after the company completed the sale of its Allbirds footwear assets. Carlsten, an AI and advanced computing industry leader, joined Smartbird's board of directors alongside her executive role. The company announced Tuesday that it has completed the previously announced sale of the Allbirds brand and footwear assets, marking its full transition to an AI infrastructure provider. Smartbird strengthened its balance sheet by expanding its convertible financing facility from $50 million to $100 million. The company said the increased capital will support its AI infrastructure strategy. Carlsten brings experience in AI compute infrastructure and commercial execution. She previously served as CEO of DCAI, where she launched a sovereign AI supercomputer in partnership with NVIDIA. She also held positions at Google spin-off SandboxAQ as vice president of product and worked at Amazon Web Services, where she launched Amazon's quantum computing service. Carlsten replaces Joe Vernachio, who resigned from the company and board of directors. Annie Mitchell will continue as chief financial officer. Lily Yan Hughes, an independent director since October 2025, was appointed board chair. The stock has risen 44% over the past three months as the company shifted its focus to becoming an AI infrastructure provider. Smartbird now delivers dedicated AI infrastructure as a managed service, providing organizations with AI cluster capabilities without requiring them to finance or maintain the underlying infrastructure. The company said it is in discussions with prospective customers and is designing its first cluster deployments. Smartbird targets enterprises moving from AI experimentation to production-scale deployment. Carlsten holds bachelor degrees in chemistry and physics from the University of Virginia and a doctorate in engineering from the University of California, Berkeley. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.
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Allbirds rebrands as Smartbird in AI pivot, hires Amazon alum as CEO
STORY: Another AI company is off and running... and, this time, it's coming from former sneaker brand Allbirds. Allbirds on Wednesday officially changed its name to Smartbird, cementing its months-long transformation from shoe maker to AI infrastructure firm and sending its shares up as much as 75%. :: Archive The move comes after the company in April said it was shifting its focus to offer cloud computing capacity and AI services, leading to a more than five-fold jump in its shares. The newly-named Smartbird on Wednesday also announced the appointment of former Amazon executive Nadia Carlsten as its new CEO. :: Amazon Web Services Carlsten brings AI and quantum computing experience from Amazon Web Services and Alphabet spinoff SandboxAQ, and has advised the World Economic Forum on computing and AI. In a statement, she said that with a (quote) "differentiated strategy, significant capital, and the opportunity to build an exceptional team, we are uniquely positioned to capitalize on one of the most significant infrastructure opportunities of the next decade." Allbirds shut most of its brick-and-mortar stores and sold its brand and footwear assets in March to American Exchange Group for $39 million.
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The once-$4 billion footwear brand Allbirds has officially transformed into Smartbird, an AI infrastructure company. With former AWS executive Nadia Carlsten as CEO and $100 million in financing, the company plans to provide managed AI compute services. But it has no data centers, no customers, and no revenue yet—raising questions about whether this strategic shift mirrors past market bubbles.
Allbirds, the sustainable footwear company that once commanded a $4.1 billion valuation at its 2021 public debut, has officially completed its transformation into an AI infrastructure firm. The company announced Wednesday it is now called Smartbird and has appointed Nadia Carlsten as its new president and CEO
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. The rebranding marks the final step in a strategic shift first announced in April, when the company revealed plans to exit the shoe business entirely and become a GPU cloud provider under the name NewBird AI3
.The market responded enthusiastically to the news, with shares soaring 52% on Wednesday to reach $5.99, though the stock remains far below its IPO-era highs
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. Including Wednesday's gains, BIRD shares are up approximately 46% year-to-date. This stock surge follows an even more dramatic spike in April, when the initial AI pivot announcement sent shares up 582% in a single session before giving back most of those gains within weeks3
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Source: Benzinga
Carlsten arrives with substantial credentials in AI compute infrastructure and cloud computing. She previously served as CEO of DCAI, the Danish Centre for AI Innovation, where she launched Denmark's first AI supercomputer, Gefion, in partnership with Nvidia
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. Before that, she spent three years at Amazon Web Services (AWS), where she helped launch Amazon's quantum computing service3
. Her resume also includes time at Google spinoff SandboxAQ, and she holds an engineering doctorate from the University of California, Berkeley5
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Source: ET
Carlsten replaces Joe Vernachio, who has resigned from both the company and its board. In a statement, she positioned Smartbird as entering the market at a critical juncture: "AI is rapidly becoming mission-critical for organizations across every industry, yet many organizations lack a practical path to deploy and operate the dedicated infrastructure these workloads require"
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. She told Business Insider she was "blissfully unaware of all things Allbirds" and predicted that "in a few months, people won't even remember the shoes"3
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.The transformation represents a complete departure from Allbirds' original business. In March, the company sold its footwear assets to brand management firm American Exchange Group for $39 million
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—a fraction of its former valuation. All manufacturing equipment and anything related to shoe-making has been sold, and according to Carlsten, "anybody who was dedicated to the retail business is no longer part of the company"4
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Source: Gizmodo
Smartbird plans to provide dedicated AI compute infrastructure as a managed service, offering enterprise customers access to GPU computing power under long-term lease arrangements
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. To fund this AI services strategy, the company doubled its convertible financing facility from $50 million to $100 million3
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. However, the convertible structure means existing shareholders face potential dilution as the company builds out its operations.Related Stories
Despite the ambitious vision and substantial financing, Smartbird is essentially starting from zero. The company acknowledged it is "in active discussions with prospective customers" and "currently designing its first cluster deployments," which means it has no data centers, no customers, and no revenue in its new business
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. This puts Smartbird in a challenging position within a crowded field of AI infrastructure providers.Competitors like CoreWeave, which pivoted from crypto mining to become a GPU cloud provider in 2019, will join the Nasdaq-100 later this month with a valuation above $40 billion—but it spent years building infrastructure before reaching that point
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. Other players like Nscale hit a $14.6 billion valuation in March after securing deals with Nvidia and Microsoft, while former Bitcoin miner IREN secured a $2.1 billion Nvidia warrant as part of a five-gigawatt data center deal3
. Unlike these competitors, Smartbird has no existing infrastructure to repurpose.The dramatic stock movements have drawn comparisons to past market bubbles and questionable corporate pivots. Observers have pointed to Long Island Iced Tea's 2017 rebranding as Long Blockchain Corp, which saw its stock jump nearly 300% before the company was delisted from Nasdaq and hit with SEC insider-trading charges
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. Market analysts have drawn parallels between current AI stock valuations and the dot-com bubble, with the S&P 500's cyclically adjusted price-to-earnings ratio sitting near levels last seen in March 20003
.Whether Smartbird can avoid a similar fate depends entirely on execution. The company has advantages: a Nasdaq listing, $100 million in convertible financing, and an experienced CEO with direct connections to the AI infrastructure ecosystem. But it faces the daunting task of building a competitive business from scratch in a market already dominated by well-funded neoclouds and hyperscalers offering similar AI services. For investors and industry watchers, the question is whether this represents a genuine opportunity or simply another chapter in the AI hype cycle—one where a company's market value can surge based on promises rather than products.
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