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Apple's latest acquisition is about technology that sounds futuristic
EU filings revealed today that Apple has acquired a company called Sonera, makers of wearable-centered technology that sounds like it's from the future. Apple acquires Sonera, whose technology reads brain activity by measuring magnetic fields Apple is a secretive company that often doesn't
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Apple Purchases Neural Signal Sensor Company Sonera | PYMNTS.com
The deal actually happened in May, per a notice on the European Commission website flagged in a report Tuesday (Sept. 8) by the website Apple Insider. Sonera, whose website has since been taken down, makes non-invasive sensors that can measure the brain's neural signals, the Apple Insider report
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Apple quietly purchased Sonera in May 2026, a company developing non-invasive neural signal sensors that measure brain activity through magnetic fields. The chip-based magnetic sensor technology could enable thought-controlled devices and muscle monitoring in future Apple Watch and wearable products without requiring implants.
Apple completed the acquisition of Sonera in May 2026, according to a notice on the European Commission website discovered on September 8, 2026
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. The deal surfaced through mandatory disclosure requirements under the EU's Digital Markets Act, which compels certain acquisitions to be publicly reported1
. Apple typically maintains secrecy around its acquisitions, but regulatory frameworks now force transparency on such strategic moves.Sonera specializes in developing chip-based magnetic sensor technology that measures neural signals non-invasively
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. The company's website has since been taken down following the Apple acquisition2
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Source: 9to5Mac
Sonera's proprietary approach measures magnetic fields generated by the body, fundamentally differing from the electrical sensing techniques commonly used today
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. The technology measures magnetic fields produced by electrical currents from neural activity, bypassing the need for direct skin contact1
.Magnetic sensors offer distinct advantages over electrical ones because electrical signals are dampened by the skull
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. This makes measuring brain activity potentially as straightforward as tracking heart rate, temperature, and other physiological signals1
.Sonera co-founder Nishita Deka stated in 2020 that the company aimed to make brain imaging both portable and affordable. "We are trying to detect brain activity using cheaper, faster methods that are still high-performance," she explained, describing it as "a direct imaging of activities in the brain"
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.The technology holds significant implications for thought-controlled devices and muscle monitoring without requiring implants
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. In 2023, Sonera mentioned developing an S1 chip that could "enable an entirely new class of consumer wearables and experiences based on muscle activity"1
.While it has already been demonstrated that an Apple Vision Pro could be controlled by thought using an implant, Sonera's tools can detect magnetic muscle activity non-invasively
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. This breakthrough could enable users to control devices through neural activity without surgical procedures.The health benefits extend beyond thought control to include muscle monitoring and data-backed insights related to movement, health, thoughts, and emotions
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Source: PYMNTS
The timing of this Apple acquisition aligns with the company's broader push into wearable products enhanced with AI-powered features. The announcement comes one day before John Ternus, Apple's new CEO, launches a year-long rollout of products marking the longest period of device releases in the company's history
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.The September 9, 2026 "Surprise and Shine" event is expected to showcase the latest iPhones and Apple Watch models, with additional products including a foldable iPhone, smart home hub, AirPods, Apple TV, HomePod mini, iPad mini, iMac, and MacBook Pro rolling out by early 2027
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.PYMNTS CEO Karen Webster noted that "AI is becoming a consumer utility, and consumer utilities live on smartphones, earbuds and kitchen counters." She emphasized that Apple possesses "the best distribution in consumer technology to a user base that outspends Google's"
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. The Sonera technology could provide Apple with proprietary capabilities to differentiate its wearable products in an increasingly competitive AI landscape, rather than serving merely as distribution for others' AI solutions.Summarized by
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