Apple Launches 'Lessons' Campaign in India, Showcasing Mac and AI Tools for Students

Apple Launches New Mac Campaign for Students in India - Here's Everything You Need to Know

Apple has a dedicated Mac campaign in India. This year the title for the campaign is lessons. The film focuses on Apple's AI tools tooApple's back with its second student-focused Mac campaign in India, titled "Lessons." This one follows last year's "Work Is Worth It," but shifts the focus to learning on your own terms -- beyond just textbooks and templates. Directed by Ayappa, the film leans into the chaos and reality of college life, set against an original track made using typical advice students hear from parents, teachers, and well-meaning adults. There's a quick look at Apple's AI in action too -- a student uses the new "Summarise in Writing Tools" to condense pages of notes into one clean bullet point. Another one juggles engineering apps like AutoCAD and Xcode on the new M4 MacBook Air without lag. The campaign's set to run across TV, social, and digital platforms during the back-to-school stretch. If you're curious about Apple Intelligence, the "Hands On" film covers tools like: Photo cleanup to remove unwanted stuff from your pics Custom Genmojis Image Playground for quick visual creation Writing Tools to tweak or summarise your text Mail summaries for long threads Visual lookups through the camera Built-in ChatGPT access via Siri and writing features Apple Intelligence works on iPhone 15 Pro and up, iPad and Mac with M1 or newer, and Vision Pro. More devices and languages are expected to be added soon. Apple is also expected to deliver a massive updates across MacOS and iOS next Monday on June 9th at WWDC 2025. For udpates from the event watch this space.

Apple's 'Lessons' campaign shows how Mac and AI tools aim to support students

Apple has launched its second India-specific Mac campaign for students, titled "Lessons," following the 2023 film *"Work Is Worth It." The new campaign focuses on self-guided learning and highlights how Mac devices are used in creative and academic tasks beyond standard coursework. The "Lessons" campaign features the MacBook Air with Apple's M4 chip, shown running applications such as AutoCAD and Xcode. The scenes reflect use cases where students rely on the device for multitasking and academic work involving resource-heavy software. Alongside the campaign, Apple begins rolling out Apple Intelligence, a set of on-device AI features available across supported iPhones, iPads, and Macs. The tools include system-integrated writing aids, a photo editing function called Clean Up, and an updated Siri with improved contextual understanding. Apple Intelligence is available on devices equipped with Apple silicon, including iPhone 15 Pro and newer models, iPads with A17 Pro or M1 and later, and Macs with M1 and later. "Lessons" follows Apple's previous student-focused campaign "Work Is Worth It," maintaining a focus on technology use in academic settings. While the company has not introduced any new student offers tied to the campaign, standard education pricing remains available through the Apple India Education Store for eligible students and educators.