Apple Launches 'Lessons' Campaign in India, Showcasing Mac and AI Tools for Students

Apple's New 'Lessons' Campaign Targets Indian Students

Apple has launched its second India-specific Mac campaign, titled "Lessons," focusing on how Mac devices and AI tools can support students in their academic and creative pursuits. This campaign follows last year's "Work Is Worth It" initiative and shifts the spotlight to self-guided learning beyond traditional textbooks and templates 1

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Campaign Highlights and Features

The "Lessons" campaign, directed by Ayappa, showcases the chaos and reality of college life. It features an original soundtrack composed of typical advice students receive from parents, teachers, and well-meaning adults. The campaign is set to run across various platforms, including TV, social media, and digital channels, during the back-to-school period 1

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Central to the campaign is the new M4 MacBook Air, demonstrated running resource-intensive applications such as AutoCAD and Xcode without lag. This emphasis on performance highlights Apple's commitment to providing tools that can handle the multitasking demands of modern students 2

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Source: Digit

Introduction of Apple Intelligence

Alongside the "Lessons" campaign, Apple is rolling out Apple Intelligence, a suite of on-device AI features available across supported Apple devices. These tools include:

1. Writing Tools: Ability to summarize and tweak text
2. Clean Up: A photo editing function for removing unwanted elements
3. Custom Genmojis: Personalized emoji creation
4. Image Playground: Quick visual content creation
5. Mail summaries: Condensing long email threads
6. Visual lookups: Camera-based object recognition
7. Built-in ChatGPT access: Integration with Siri and writing features 1

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Device Compatibility and Availability

Apple Intelligence is currently available on devices equipped with Apple silicon, including:

• iPhone 15 Pro and newer models
• iPads with A17 Pro or M1 chip and later
• Macs with M1 chip and later 2

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Apple has announced plans to expand device and language support in the near future 1

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Future Updates and WWDC 2025

Source: ET

Apple is expected to deliver significant updates across macOS and iOS at the upcoming Worldwide Developers Conference (WWDC) on June 9th, 2025. These updates may further enhance the AI capabilities and overall performance of Apple devices 1

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Education Pricing and Availability

While no new student offers have been introduced with the "Lessons" campaign, Apple continues to offer education pricing through the Apple India Education Store. This pricing is available to eligible students and educators, providing an opportunity for academic users to access Apple products at more affordable rates 2

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