Apple Cuts Over 200 Jobs from Vision Pro and Siri Teams as Company Pivots to Smart Glasses and AI

Apple is reportedly cutting hundreds of jobs from Siri, Vision Pro teams

Apple is chopping down the team behind the Vision Pro, its long suffering VR headset, while eliminating positions across a number of other teams, Bloomberg reported. Over 200 positions, all told, have been cut, sources told Bloomberg, with around 100 from the Vision Pro team. The other 100 have impacted the team behind Siri and another called Intelligent Systems Experience, which focuses on the integration of AI into devices. Sources say the company is reshuffling to focus on its newer AI efforts and new devices. Apple confirmed the cuts to Bloomberg, saying it was looking "to evolve our business to deliver the best experiences for our users." It added: "While we will create new roles as part of this change, it will also impact a limited number of existing roles." TechCrunch reached out to Apple for more information. Apple is currently enduring a bumpy period of transition. The company is attempting to fix its position in AI -- while a memory shortage spurred by the AI buildout has also driven up the cost of producing its flagship products. Apple raised prices on Macs and iPads earlier this summer, and the company recently introduced a leasing plan for all of its major hardware products -- an effort to bring in a broader array of customers as it offsets new costs. The company is also currently suing OpenAI, which it has accused of trade theft.

Apple reportedly cut more than 200 jobs across Vision Pro and Siri software teams - Engadget

The Vision Pro layoffs are focused on teams working on gaming and immersive video. Apple has laid off employees in its Vision Pro and Siri teams as it shifts focus to smart glasses and next-gen AI tech, Bloomberg's Mark Gurman reported. The cuts are said to affect around 200 workers, with 100 cuts in the Vision Pro division and another 100 in the Siri and software divisions. The Vision Pro layoffs are focused largely on gaming and immersive video teams, according to the report. The Siri cuts, meanwhile, are aimed at teams working on the old version of the Siri assistant, as the new Siri AI system requires personnel with a different type of expertise. Apple acknowledged that it was making cuts and realigning teams based on a changing product mix. "While we will create new roles as part of this change, it will also impact a limited number of existing roles," the company said. "We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple." The news isn't a large surprise. According to a rumor from last year, Apple shelved a successor to the Vision Pro and is working on Meta-like AI glasses instead. Apple's VP in charge of the Vision Pro recently left for OpenAI, and Apple has reportedly pulled teams away from the Vision Pro to work on its rumored AR glasses. Apple is also shifting away from the Siri of old into the new LLM-based Siri AI that arrived with iOS 27. Immersive video has been a key feature of the Vision Pro since launch. However, Apple reportedly decided that the high cost of producing such content isn't justified, given the limited number of Vision Pro users. The headset never caught fire due to its high $3,699 price and cumbersome user experience. Apple told employees that the Vision Pro and its VisionOS operating system aren't going away, and it still plans a new model for release as early as 2028, Gurman wrote. However, with the company focusing efforts on smart glasses that support neither immersive video nor gaming, cuts to those areas were likely inevitable. Engadget has reached out to Apple for comment.

Apple cuts more than 200 jobs across Siri and Vision Pro

More than 200 roles go across the headset organisation and the Siri and AI software teams, as Apple redirects towards a product it has not yet announced Apple is cutting more than 200 jobs, roughly 100 from the Vision Pro organisation and 100 from Siri and software teams, largely shutting the headset's gaming unit. The company says it is realigning teams and will create new roles. Apple is cutting more than 200 jobs across the teams that build Siri and the Vision Pro. Roughly 100 roles go from the headset organisation and about 100 from Siri and the software groups around it. The company frames it as a reallocation rather than a retreat. Apple says it is realigning teams "to evolve our business" and will create new roles alongside the ones it removes. Two Vision Pro units take the specific damage. The team working on gaming for the headset is largely being shut down, and the group that produces its immersive video is shrinking. The economics of that video explain a lot. Each 3D production requires several crews of employees and contractors, an episode of an immersive series can cost several million dollars, and the audience is small. Apple is not killing the headset. It has told staff that Vision Pro and visionOS continue, and a new model is still under consideration for as early as the end of 2028. The nearer product is on your face rather than over it. Apple has been testing four frame designs for smart glasses that would support neither immersive video nor serious gaming. The Siri cuts are a different kind of change. The assistant is being rebuilt on a new technical architecture, which needs different expertise, so roles are being removed and others created around it. Where Apple is heading is a market with a European centre of gravity. Meta's glasses are made with the Franco-Italian eyewear group EssilorLuxottica, and Meta has now launched its own brand at $299. That is the number Apple has to answer. A Vision Pro costs $3,699, which is roughly twelve pairs of the competition. The reporting has moved quickly and the figures have moved with it. Earlier accounts this week put the Vision cuts at about 60 people, while Bloomberg's tally covers more than 200 across several teams. The shape of the pivot is clear enough regardless. Apple is stepping back from a headset almost nobody bought and towards an eyewear market where the incumbents are European and the price of entry is a tenth of what it charges now.

Apple lays off 200+ across Vision Pro and Siri teams

Apple is cutting jobs across multiple teams, according to a new Bloomberg report. All told, the company has cut more than 200 jobs across teams working on Vision Pro, Siri, and software engineering. In a statement, an Apple spokesperson said the changes were made "to evolve our business to deliver the best experiences for our users." "While we will create new roles as part of this change, it will also impact a limited number of existing roles. We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple." The report says around 100 of the job cuts come from the Vision Pro group. As part of this, Apple is "largely shutting down a Vision Pro team focused on gaming." The company is also scaling back the team working on producing Immersive Video for Vision Pro. Going forward, Apple still plans to produce "a smaller number of videos in-house" and will also encourage third parties to create immersive content. The report continues: The company has told employees that the Vision Pro and its visionOS operating system aren't going away. In the near term, however, Apple is focused on launching smart glasses that wouldn't support immersive video or advanced gaming titles. The company is still considering a new Vision Pro model for release as early as the end of 2028, Bloomberg News has reported. Meanwhile, Apple has also cut around 100 positions from its Siri and software teams. The Siri reorganization is related to the launch of Siri AI, the report says. Apple's new Siri AI platform is built on a revamped technical architecture, which changes "the necessary expertise" required for the Siri team. Apple therefore decided to "eliminate a small number of existing roles, reallocate resources and create new positions supporting the updated Siri." Apple's "Intelligent Systems Experience team" is also impacted by these cuts. The changes to the Intelligent Systems Experience team reflect an effort to reorganize work on AI-powered capabilities. As more groups bring AI functions to apps, features and services, Apple is realigning teams to match priorities and accelerate development. The restructuring will eliminate some existing positions while creating new roles. Today's Bloomberg report builds on an earlier report that said Apple had laid off around 60 employees from the Vision Pro team.

Apple lays off 200 employees to focus on 'new devices' and AI

The Vision Pro team has eliminated 100 jobs, with most of the cuts happening in teams focused on gaming and immersive video, according to the report. Bloomberg says employees were told that the changes are being made to better address how the Vision Pro is being used by its customers. Immersive video, in particular, is an expensive endeavor that has "strained the business given the limited number of active Vision Pro users." The other 100 eliminated jobs were from the Siri and software teams. With the shift from Siri as a voice-activated interface to the new Siri AI, Apple needs to redefine the Siri team with "a change in the necessary expertise." Apple is also reorganizing its Intelligent Systems Experience team to focus its efforts on AI. In response to the report, Apple released the following statement to Bloomberg: While we will create new roles as part of this change, it will also impact a limited number of existing roles. We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple. While job cuts are never a good sign, no one would be surprised by Apple's reasoning behind them. The Vision Pro was released over two years ago (with an M5 update in October 2025), and if it has made an impact, it's in specific niche markets-it has not made an impression with the general public. Reports have said that Apple shifted its focus from developing a low-cost Vision Pro headset to smart glasses that would compete with the likes of Meta. The only thing surprising about the layoffs with the Siri team is that they didn't happen sooner. Siri AI has been in development for quite some time now, so a reorganization seems to be part of the process.

Apple Guts Vision Pro Gaming and Immersive Video Teams, Trims Siri Staff

In addition to cutting dozens of Vision Pro employees who worked on features like immersive video and gaming, Apple is laying off people who worked on Siri and AI, reports Bloomberg. Apple is "largely shutting down" the Vision Pro team focused on gaming, and it is paring down the team that makes immersive video content. Approximately 100 employees who were part of the Vision Products Group have been laid off, with Apple also cutting 100 people from its Siri and software groups. Vision Pro employees were told Apple is realigning its priorities based on how customers are using the device, suggesting immersive video has not worked out. Bloomberg says the immersive videos Apple produces can cost millions of dollars to film, and it has not been cost-effective because so few people actively use the device. Apple plans to make a smaller number of videos in-house and rely on third-party 3D content. On the Siri team, Apple is creating new positions for the shift to Siri AI and prioritizing work on AI features. The company told Bloomberg that it is overhauling some of its teams to "evolve" its business and deliver a better experience for customers. Affected employees will be able to apply for other positions at Apple. While we will create new roles as part of this change, it will also impact a limited number of existing roles. We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple. Despite the cuts to the Vision Products Group, employees were told that the Vision Pro and visionOS operating system are not being eliminated. Apple continues to work on AI smart glasses expected in 2027, but that device will not support 3D gaming or video.

Apple is cutting Vision Pro jobs as smart glasses move up the priority list

Apple is cutting more than 200 jobs across teams working on the Vision Pro, Siri, and AI software as it reshapes some of its biggest hardware and software projects. The Vision Pro side is taking a particularly noticeable hit. Bloomberg reports that roughly 100 jobs are being cut from the organization behind the headset, including staff working on gaming and immersive video. Apple's wider restructuring also reaches its software business. Jobs are disappearing from Siri and the Intelligent Systems Experience team, which is involved in the company's growing AI efforts. Vision Pro is feeling the cuts hardest The layoffs add to a growing list of signs that Apple is scaling back some of its original plans for the Vision Pro. AppleInsider previously reported that at least 60 employees tied to Apple's VR efforts had lost their jobs. Bloomberg's latest report puts the number of affected Vision Pro positions closer to 100. Neither gaming nor Apple's expensive immersive content appears to have given Vision Pro the boost the company hoped for. Bloomberg says individual 3D video episodes can cost several million dollars to make, despite the headset reaching a relatively small audience. Apple is now cutting back on how much of that content it produces itself. Recommended Videos The headset itself is not being abandoned. Employees have reportedly been told that Vision Pro and visionOS will continue, while another Vision Pro model could still arrive as early as late 2028. Apple has other priorities now Smart glasses have increasingly become one of those priorities. Apple's first pair, internally known as N50, could be unveiled at WWDC 2027 before launching later that year. The project has reportedly taken longer partly because Apple is still figuring out how to handle the privacy concerns that come with putting cameras on a pair of glasses. Siri is going through its own shake-up as Apple prepares a new AI-powered version of the assistant. The overhaul is also changing how the company organizes the people working on it. The Vision Pro is not dead, but losing around 100 jobs while Apple puts more attention on smart glasses is another sign that the headset is no longer where the company is placing its biggest bets.

Apple cuts jobs in Siri, Vision Pro immersive video and gaming teams

As part of the changes, the company is largely shutting down a Vision Pro team focused on gaming for the headset and reducing the size of a unit responsible for producing the device's immersive video content, said the people, who asked not to be identified because the personnel moves haven't been announced. Apple Inc. is cutting jobs across teams responsible for the Siri digital assistant and the Vision Pro headset, part of an effort to focus on new devices and artificial intelligence. Apple is also laying off employees in its Intelligent Systems Experience, a team within its software engineering organization responsible for some of the AI features on its devices, according to people with knowledge of the matter. As part of the changes, the company is largely shutting down a Vision Pro team focused on gaming for the headset and reducing the size of a unit responsible for producing the device's immersive video content, said the people, who asked not to be identified because the personnel moves haven't been announced. Altogether, the cuts affect more than 200 people, with about 100 positions eliminated from the Vision Pro organization and another 100 from the Siri and software teams. In a statement, Apple acknowledged that it was realigning some teams "to evolve our business to deliver the best experiences for our users." "While we will create new roles as part of this change, it will also impact a limited number of existing roles," the company said. "We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple." The Siri reshuffling is tied to an upcoming AI-infused version of the assistant, which is built on a new technical architecture. That shift requires a change in the necessary expertise, prompting the company to eliminate a small number of existing roles, reallocate resources and create new positions supporting the updated Siri. The changes to the Intelligent Systems Experience team reflect an effort to reorganize work on AI-powered capabilities. As more groups bring AI functions to apps, features and services, Apple is realigning teams to match priorities and accelerate development. The restructuring will eliminate some existing positions while creating new roles. The Vision Pro changes were described to employees as an effort to realign priorities based on how customers are using the device and to better direct resources toward other future products. Immersive video has been a key selling point for the Vision Pro since its launch. But producing each 3D video requires multiple crews of Apple employees and contractors, and an episode in an immersive video series can cost several million dollars to film. Those expenses have strained the business given the limited number of active Vision Pro users. The Vision Pro was seen as a groundbreaking product when it launched in February 2024, but the cumbersome nature of the headset and its now-$3,699 price have made it a hard sell. Apple isn't abandoning immersive video entirely. The company plans to produce a smaller number of videos in-house while encouraging third-party companies to develop content for the device. Although Apple has maintained a team focused on gaming features for the Vision Pro, the headset has gained limited traction among gamers. The company has told employees that the Vision Pro and its visionOS operating system aren't going away. In the near term, however, Apple is focused on launching smart glasses that wouldn't support immersive video or advanced gaming titles. The company is still considering a new Vision Pro model for release as early as the end of 2028, Bloomberg News has reported. AppleInsider earlier reported that Apple made some job cuts Thursday to its Vision Pro team.

Apple Cuts Vision Pro Roles to Focus on Smart Glasses Push | PYMNTS.com

Amid this shift, Apple is cutting jobs across its teams responsible for the Siri digital assistant, the Vision Pro headset and the Intelligent Systems Experience organization that is responsible for some AI features on devices. The company is largely shutting down a team focused on gaming for the Vision Pro, according to the report. In total, about 100 positions are being eliminated from the Vision Pro organization, and another 100 are being cut from the Siri and software teams, the report said. New positions will be created to support the upcoming AI-infused version of Siri, and new roles will be added to the Intelligence Systems Experience team, per the report. The report said that Apple told employees that the Vision Pro isn't going away, but that the company is focusing on launching smart glasses that won't support immersive video or games. Apple said in the report that it is realigning some teams to "deliver the best experiences for our users." "While we will create new roles as part of this change, it will also impact a limited number of existing roles," Apple said, per the report. Apple debuted the long-awaited Siri AI in June, showcasing an AI-powered personal assistant it said can answer questions from the web and surface relevant information from the user's messages, emails and photos. It was reported in June that Apple had dropped its plans for a successor to the Vision Pro and would focus instead on smart glasses. That report said that incoming Apple CEO John Ternus had signed off on the decision to drop a Vision Pro successor and that Apple was shifting its resources toward "smart glasses with greater mass-market potential." It was reported in February 2024 that early feedback suggested that some users were encountering difficulties with the Vision Pro. Discomfort, headaches and eye strain were among the primary reasons prompting early adopters to return the $3,500 headsets. Aside from discomfort, some users expressed disappointment in the device's perceived lack of productivity relative to its price tag.

Apple lays off 60 VR employees as focus shifts to Siri AI and smart glasses: Report

The company is said to be focusing more on Siri AI and smart glasses. Apple has reportedly laid off employees working on its virtual reality (VR) efforts, marking a major setback for the Vision Pro ambitions. According to a report by AppleInsider, the employees were part of Apple's Vision Group and other teams linked to VR development. The move comes as Apple is said to be changing its focus towards Siri AI and smart glasses. The company is reportedly putting less focus on heavy VR headsets as consumers show greater interest in lighter smart glasses. However, the layoffs do not appear to mean that Apple is ending the Vision Pro product line. Apple reportedly lays off VR team AppleInsider, citing a source, reported that Apple has laid off at least 60 employees connected to its VR development work. The team has not been completely shut down, but its size has been reduced. The changes are reportedly part of a wider restructuring at Apple. The company is said to be focusing more on Siri AI and smart glasses. The Apple Vision Pro was launched as Apple's first major step into spatial computing. It also gave the company a way to develop and improve visionOS with real-world users and developers. However, the headset has faced several challenges. Its high price and heavy design have made it difficult to attract a wider audience. Developer support has also remained limited. Also read: Samsung Galaxy S26 FE vs iPhone 17e vs Pixel 10a: Camera, display, processor and other expected differences Apple Vision Pro is not dead The reported layoffs do not mean that Apple has completely abandoned the Vision Pro. Apple is still expected to work on future versions of the headset, according to the report. The report also noted that Apple recently released visionOS 27 and continues to develop the platform. So, the bigger change appears to be in Apple's priorities. Instead of putting most of its resources into traditional VR headsets, the company is reportedly shifting attention towards smart glasses.