Apple Cuts Over 200 Jobs from Vision Pro and Siri Teams as Company Pivots to Smart Glasses and AI
16 Sources
[1]
Apple is reportedly cutting hundreds of jobs from Siri, Vision Pro teams
Apple is chopping down the team behind the Vision Pro, its long suffering VR headset, while eliminating positions across a number of other teams, Bloomberg reported. Over 200 positions, all told, have been cut, sources told Bloomberg, with around 100 from the Vision Pro team. The other 100 have
[2]
Apple reportedly cut more than 200 jobs across Vision Pro and Siri software teams - Engadget
The Vision Pro layoffs are focused on teams working on gaming and immersive video. Apple has laid off employees in its Vision Pro and Siri teams as it shifts focus to smart glasses and next-gen AI tech, Bloomberg's Mark Gurman reported. The cuts are said to affect around 200 workers, with 100 cuts
[3]
Apple cuts more than 200 jobs across Siri and Vision Pro
More than 200 roles go across the headset organisation and the Siri and AI software teams, as Apple redirects towards a product it has not yet announced Apple is cutting more than 200 jobs, roughly 100 from the Vision Pro organisation and 100 from Siri and software teams, largely shutting the
[4]
Apple lays off 200+ across Vision Pro and Siri teams
Apple is cutting jobs across multiple teams, according to a new Bloomberg report. All told, the company has cut more than 200 jobs across teams working on Vision Pro, Siri, and software engineering. In a statement, an Apple spokesperson said the changes were made "to evolve our business to deliver
[5]
Apple lays off 200 employees to focus on 'new devices' and AI
The Vision Pro team has eliminated 100 jobs, with most of the cuts happening in teams focused on gaming and immersive video, according to the report. Bloomberg says employees were told that the changes are being made to better address how the Vision Pro is being used by its customers. Immersive
[6]
Apple Guts Vision Pro Gaming and Immersive Video Teams, Trims Siri Staff
In addition to cutting dozens of Vision Pro employees who worked on features like immersive video and gaming, Apple is laying off people who worked on Siri and AI, reports Bloomberg. Apple is "largely shutting down" the Vision Pro team focused on gaming, and it is paring down the team that makes
[7]
Apple is cutting Vision Pro jobs as smart glasses move up the priority list
Apple is cutting more than 200 jobs across teams working on the Vision Pro, Siri, and AI software as it reshapes some of its biggest hardware and software projects. The Vision Pro side is taking a particularly noticeable hit. Bloomberg reports that roughly 100 jobs are being cut from the
[8]
Apple Cuts 200 Jobs as It Quietly Cuts Back on its Vision Pro Ambitions
Tech giant and iPhone maker Apple recently confirmed that it was cutting roughly 200 roles from its software and hardware divisions, as part of a major push to reduce costs and redirect resources towards other device and software efforts. In what could be described as not too "surprising," the
[9]
Apple cuts jobs in Siri, Vision Pro immersive video and gaming teams
As part of the changes, the company is largely shutting down a Vision Pro team focused on gaming for the headset and reducing the size of a unit responsible for producing the device's immersive video content, said the people, who asked not to be identified because the personnel moves haven't been
[10]
Apple Cuts 150 Siri and Vision Pro Jobs Amid Greater AI Focus | PYMNTS.com
The job cuts are at Apple's Cupertino headquarters and Sunnyvale offices, the report said. Many of the affected jobs are in software engineering and machine learning, specifically on teams working on Apple's Siri digital assistant and the Vision Pro headset projects. Apple also cut 57 jobs in
[11]
Apple cuts more jobs as two major future bets shift
Apple has been one of the few companies to remain largely unaffected by the round of layoffs at Big Tech. But marking another targeted workforce reduction at a company that has largely avoided the sweeping layoffs seen across Big Tech, Apple is cutting more than 200 jobs across teams. These teams
[12]
Apple Cuts Vision Pro Roles to Focus on Smart Glasses Push | PYMNTS.com
Amid this shift, Apple is cutting jobs across its teams responsible for the Siri digital assistant, the Vision Pro headset and the Intelligent Systems Experience organization that is responsible for some AI features on devices. The company is largely shutting down a team focused on gaming for the
[13]
Apple cutting hundreds more jobs in shift toward AI
Apple is cutting more than 200 jobs as the tech giant sharpens its focus on AI and updates its Siri digital assistant. Roughly 100 of the eliminated positions are tied to the Vision Pro team, while another 100 hit groups working on Siri and Intelligent Systems Experience, the division focused on
[14]
Apple Cuts 200+ Jobs as It Bets Big on AI Over Vision Pro Gaming
Apple is cutting more than 200 jobs across teams tied to Siri, artificial intelligence, and the Vision Pro headset, as the company redirects resources toward its AI overhaul and next-generation devices. Roughly 100 positions are being eliminated from the . Apple is largely shutting down the team
[15]
Apple cuts over 200 jobs across Siri and Vision Pro teams to focus on AI and future devices: Report
As part of the layoffs, the tech giant is largely shutting down a team focused on gaming for the Vision Pro. Apple is reportedly cutting more than 200 jobs across teams working on Siri and the Vision Pro headset. The move is part of a wider effort to shift resources towards AI and future products,
[16]
Apple lays off 60 VR employees as focus shifts to Siri AI and smart glasses: Report
The company is said to be focusing more on Siri AI and smart glasses. Apple has reportedly laid off employees working on its virtual reality (VR) efforts, marking a major setback for the Vision Pro ambitions. According to a report by AppleInsider, the employees were part of Apple's Vision Group
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Apple has eliminated more than 200 positions across its Vision Pro and Siri divisions, shutting down the headset's gaming unit and scaling back immersive video production. The cuts signal a strategic shift toward smart glasses and AI-driven products as the company reallocates resources away from its struggling $3,699 headset.
Apple Layoffs Target Vision Pro and Siri Teams
Apple has cut over 200 jobs across its Vision Pro and Siri software teams, marking a significant realignment as the company redirects resources toward smart glasses and next-generation AI technology
1
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. Roughly 100 positions were eliminated from the Vision Pro team, with another 100 cuts affecting Siri and the Intelligent Systems Experience division, which focuses on AI integration into devices4
. Apple confirmed the cuts in a statement, saying it was looking "to evolve our business to deliver the best experiences for our users" while acknowledging it would create new roles alongside the eliminated positions1
.
Source: Digit
Vision Pro Team Faces Deepest Cuts
The Vision Pro layoffs concentrated heavily on teams working on gaming and immersive video production
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. Apple is largely shutting down the Vision Pro gaming unit and significantly scaling back its immersive video team3
. The economics behind this decision are stark: each immersive video episode can cost several million dollars to produce, requiring multiple crews of employees and contractors, yet the audience remains limited given the headset's small user base3
. The $3,699 Vision Pro never gained significant traction with consumers due to its high price point and cumbersome user experience2
. Apple told employees that while Vision Pro and VisionOS aren't being discontinued, the company is considering a new model for release as early as the end of 20282
4
.Strategic Shift Toward Smart Glasses and AI
Apple's strategic pivot is becoming increasingly clear as the company moves away from its struggling headset toward more accessible eyewear. The company has been testing four frame designs for smart glasses that would support neither immersive video nor advanced gaming
3
. According to earlier reports, Apple shelved a successor to the Vision Pro and is working on Meta-like AI glasses instead2
. This positions Apple to compete in a market where Meta has already established a foothold with its $299 glasses made in partnership with Franco-Italian eyewear group EssilorLuxottica3
. The price difference is dramatic: a Vision Pro costs $3,699, roughly twelve times the price of Meta's competing product3
. Apple has reportedly pulled teams away from the Vision Pro to work on its rumored AR glasses, and the company's VP in charge of the Vision Pro recently left for OpenAI2
.
Source: New York Post
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Siri Reorganization Reflects AI Architecture Overhaul
The Siri cuts represent a different kind of transformation. Apple is eliminating roles associated with the old version of the Siri assistant as the new LLM-based Siri AI system requires personnel with different expertise
2
. The new Siri AI platform, which arrived with iOS 27, is built on a revamped technical architecture that changes the necessary skill sets for the team4
. Apple decided to eliminate existing roles, reallocate resources, and create new positions supporting the updated Siri4
. The reorganization of Intelligent Systems Experience team reflects an effort to streamline work on AI-powered capabilities across apps, features, and services4
.
Source: 9to5Mac
Apple's Broader Challenges and AI Push
Apple is navigating a bumpy transition period as it attempts to fix its position in AI while managing increased production costs
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. A memory shortage driven by the AI buildout has pushed up costs for producing flagship products, leading Apple to raise prices on Macs and iPads earlier this summer1
. The company recently introduced a leasing plan for all major hardware products to attract a broader customer base while offsetting new costs1
. Apple is also currently suing OpenAI, accusing the company of trade theft1
. These Apple layoffs signal that the company is reshuffling priorities to focus on its newer AI efforts and new devices, betting that smart glasses and AI-driven products represent a more viable path forward than the Vision Pro's expensive, niche proposition1
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