12 Sources
[1]
The Way of the iPod: Apple's Eddy Cue Says the iPhone May Be Gone in 10 Years
One of Apple's most senior team has said customers may not need an iPhone in 10 years time. Apple's senior vice president of services, Eddy Cue, was speaking during the latest step in the ongoing Google monopoly trial related to control of the search market. "You may not need an iPhone 10 years
[2]
Eddy Cue says we 'may not need' iPhone by 2035 due to AI - 9to5Mac
Eddy Cue is in court today giving testimony as part of Google's antitrust case related to search. And in addition to confirming an upcoming shift toward AI providers in Safari, Apple's services head shared a fascinating quote related to the iPhone's future. During today's court proceedings, Apple
[3]
Apple's Eddy Cue: AI Could Replace iPhone in 10 Years
AI technology is advancing so rapidly that the iPhone could be outdated in the next decade, Apple services chief Eddy Cue said today when testifying in the Google vs. DoJ antitrust case (via Bloomberg). "You may not need an iPhone 10 years from now, as crazy as it sounds," Cue said. He was
[4]
Goodbye, iPhone? Apple's Cue says the phone could be replaced by AI
iPhones remain a crucial part of Apple's business -- arguably the one product above all that people associate with the Cupertino company. But there could come a day when Apple's smartphone is no longer part of the picture. That's not the analysis of some random observer, either -- rather, it comes
[5]
Apple exec suggests you 'may not need' an iPhone in 10 years' time
The statement was made as part of testimony at the Google antitrust remedies trial on May 7 Will we always use smartphones? It's a question every tech fan has asked. It makes sense that technology will keep evolving, but a phone-less reality is a little hard to imagine in a world where these
[6]
I love my iPhone too much to give it up in 10 years, even if Eddy Cue says that might be the future
Experts predict that by 2035, AI will have remade society, altering everything from healthcare to jobs and human interaction, and, if you believe Apple's Senior Vice President of Services, Eddy Cue, it might also signal the end of our deepest tech relationship: the one we have with our iPhone. In
[7]
Apple's Eddy Cue sees the iPhone being replaced by AI
During court testimony over Apple's search deal with Google, Apple executive Eddy Cue threw in a curveball, basically saying we shouldn't assume there will be an iPhone 30 someday. One strongly possible outcome of the Department of Justice's antitrust case against Google is that it may be forced
[8]
There may not be an iPhone in 10 years' time, says top Apple exec
Well, whouda thunk it. A top Apple executive positing the idea that in 10 years from now, the iPhone -- your beloved iPhone (unless you have a beloved Android phone, that is) -- may no longer exist. Before your head explodes at the mere thought of Apple abandoning the iPhone in 10 years' time,
[9]
Apple says why the iPhone may not exist in just 10 years
As an Amazon Associate, we earn from qualifying purchases. TweakTown may also earn commissions from other affiliate partners at no extra cost to you. Apple believes it's possible that we could live in a world where iPhones don't exist, and while you may think that reality is many, many years away,
[10]
iPhone to become extinct in 10 years? Apple exec drops shocking prediction about the World's most popular smartphone
Apple executive Eddy Cue suggests artificial intelligence may replace iPhones in ten years. He testified in a US Department of Justice case. Cue noted AI creates opportunities for new tech entrants. Apple invests in wearables and augmented reality. The iPhone remains Apple's main revenue source.
[11]
Apple SVP Eddy Cue Says People Will 'Not Need An iPhone' In 10 Years, Citing How AI Is Shaping The Technology Landscape - A Claim That Clashes With The Undeniable Grip Of Smartphones
The iPhone has come a long way since its launch in 2007, and the handsets just keep on getting better every year. It appears that the iPhone is not here to stay forever, at least according to Apple's SVP Eddy Cue in his latest remarks in a court hearing. Today, Eddy Cue is in court to give
[12]
In 10 Years, You Might Not Need an iPhone: Apple Chief
Apple is currently facing one of the biggest hurdles in the company's history, with Apple Intelligence failing to take off as expected. However, AI is not the only albatross around the neck of Apple, it is also facing a potential loss of its search engine deal with Google worth $20 billion.
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Apple's SVP of Services, Eddy Cue, suggests that advancements in AI technology could make iPhones obsolete within 10 years, signaling a potential shift in the tech landscape.

In a surprising statement during the Google antitrust remedies trial, Apple's Senior Vice President of Services, Eddy Cue, suggested that the iPhone might become obsolete within a decade due to advancements in artificial intelligence (AI) technology. "You may not need an iPhone 10 years from now, as crazy as it sounds," Cue remarked, highlighting the potential for significant shifts in the tech landscape
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.Cue emphasized that true competition emerges from technological shifts, with AI representing a new frontier that creates opportunities for new entrants in the market. This perspective aligns with the rapid advancements in AI and its potential to reshape various industries, including consumer electronics
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.Drawing parallels to Apple's past, Cue referenced the company's decision to discontinue the iPod in favor of the iPhone. "We killed the iPod ourselves with the iPhone," he stated, underscoring Apple's willingness to cannibalize its own products in pursuit of innovation
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.Despite Cue's forward-looking statements, the iPhone remains Apple's primary revenue driver. In the first quarter of 2025, iPhone sales accounted for 49.1% of the company's $95.4 billion revenue
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. For the 2024 fiscal year, iPhones generated $201.1 billion, representing about 51% of Apple's total revenue4
.While the exact replacement for the iPhone remains uncertain, several possibilities are being explored:
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Cue also revealed that Apple is considering integrating AI-powered search tools from companies like OpenAI, Anthropic, and Perplexity into Safari. This move could potentially challenge Google's dominance in the search market and reshape how users interact with web browsers
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.While Cue's statement about the iPhone's potential obsolescence is speculative, it reflects the tech industry's recognition of AI's transformative power. Apple continues to innovate within the iPhone ecosystem, with plans for foldable devices and all-display models in the coming years
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.As AI technology evolves, the relationship between hardware and software may shift, with AI-driven services potentially taking center stage. Apple's growing services revenue, which now accounts for about a fifth of its total income, suggests a possible future where software and AI capabilities become increasingly important
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