ChatGPT Launches Virtual Try-On Feature to Transform AI-Powered Shopping Experience
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ChatGPT can now virtually try on clothes for you
OpenAI is again experimenting with how its conversational AI assistant, ChatGPT, can help users as they shop online. On Thursday, the company announced the global launch of two new shopping features, including a way to virtually try on clothing and accessories and a new favoriting function that can
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ChatGPT now has a virtual changing room.
You can now select images or listings for clothes that appear in the chatbot, tap "Try on," and then upload images of yourself to see what you'd look like wearing the apparel. Sound familiar? That's because Google introduced a near-identical AI try on feature over a year ago. [Image: In this
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ChatGPT can now help you virtually try on clothes - Engadget
OpenAI is adding to ChatGPT's suite of shopping features by letting the AI chatbot generate virtual try-on photos with images you upload. The concept is identical to a feature Google added to Search in 2025, which similarly lets users upload photos and see themselves in a variety of clothes. You
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ChatGPT just borrowed one of Google Shopping's best tricks
ChatGPT gained basic shopping features in April of last year, and although the AI tool's shopping recommendations haven't always been completely reliable, with recent reports of it surfacing fake stores and fraudulent storefronts, OpenAI isn't backing away. It is continuing to build out ChatGPT's
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You can now virtually try on clothes with ChatGPT before you buy them -- here's how it works
ChatGPT can already help you figure out what to wear, whether you're shopping for a new season, getting ready for an event or trying to look a little more polished for an important meeting. Now it can go a step further and actually show you what those clothes might look like on you. OpenAI has
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OpenAI launches virtual try-on in ChatGPT
OpenAI announced on Thursday the global launch of two ChatGPT shopping features: virtual try-on for clothing and accessories, and Favorites, which lets users save products for later. The virtual try-on feature lets users upload a selfie or full-body photo to see how clothing or accessories might
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OpenAI Adds Virtual Try-On Feature to ChatGPT | PYMNTS.com
"Virtually try on clothing and accessories: A 'Try on' button will appear on product listings for clothes and accessories in ChatGPT," OpenAI said in the note. "Select it, then take or upload a selfie to generate a virtual try-on with ChatGPT images. Your reference photo is saved for future
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ChatGPT Gets Virtual Try-On Feature: How AI Could Change Online Shopping
Online fashion shopping is getting a new AI-powered feature. OpenAI has introduced a virtual try-on tool in ChatGPT that lets users see how clothes and accessories could look on them before making a purchase. The feature adds a new 'Try On' button to eligible clothing and accessory listings in
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ChatGPT now lets you try clothes on yourself virtually with AI, here is how
You can also save your favourite products and check them again later. OpenAI is making online fashion shopping more visual with a new virtual try-on feature inside ChatGPT. The tool lets users upload a selfie or full-body photo and see how selected clothes or accessories could look on them before
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OpenAI rolled out virtual try-on capabilities for ChatGPT globally, allowing users to upload photos and visualize how clothing looks on them. Powered by ChatGPT Images 2.5 model, the feature includes a Favorites function to save products. The move mirrors Google Shopping's approach but raises questions about whether users will adopt ChatGPT for fashion discovery.
ChatGPT Introduces Virtual Try-On Powered by Images 2.5 Model
OpenAI launched two new AI-powered shopping features for ChatGPT globally on Thursday, including a virtual try-on capability and a Favorites function
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. Users can now upload a selfie or full-body photo to visualize how clothing and accessories might look on them, with the feature appearing as a "Try on" button in ChatGPT's shopping results1
. The functionality leverages the newly launched ChatGPT Images 2.5 model, which OpenAI claims produces more natural lighting, richer textures, follows editing instructions more reliably, and reduces image generation latency1
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Source: TechCrunch
The virtual try-on feature works seamlessly across desktop and mobile apps. When ChatGPT surfaces clothing recommendations, users can tap the "Try on" button, upload photos, and the AI tool generates an image showing them wearing the item
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. Users aren't limited to ChatGPT's recommendations either—they can share a link to any clothing item or upload a photo of an outfit they like, and the tool will show what it would look like on them4
.OpenAI Shopping Features Expand Beyond Basic Product Discovery
The new Favorites function allows users to save products they discover to a Library in the app for later reference, with these items stored alongside try-on images
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. Users can organize finds into custom folders, making it easier to track potential purchases5
. ChatGPT can help users shop in multiple ways: describing a style and asking it to shop for pieces to complete the look, or uploading photos of celebrities' outfits to find items available for purchase1
.This positions ChatGPT to compete in areas that Pinterest and Google have dominated as sources for fashion inspiration and product discovery that convert to sales for online retailers
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. The updates arrive as AI assistants explore consumer use cases around shopping, though OpenAI already had to pivot from an earlier instant checkout feature that didn't perform well1
.Privacy Considerations and Data Usage for Online Shopping Experience
Reference photos users share are saved so ChatGPT can generate more try-ons later
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. By default, any images uploaded from a personal account can be used for training unless users opt out3
. Users can manage their reference photos by navigating to Settings > Personalization > Reference photos, where they can add, replace, or delete images at any time4
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.OpenAI's support page cautions that virtual try-on images might not accurately represent the product or user's appearance, and they can't determine whether a particular size will actually fit well
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. The company advises users to check merchant measurements, product details, and return policies before buying4
.Related Stories
Following Google Shopping's Lead in E-Commerce Innovation
The concept is nearly identical to a feature Google Shopping introduced over a year ago, which similarly lets users upload photos and see themselves in various clothes
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. Google launched its virtual try-on feature in 2025, establishing a precedent in AI-driven shopping features1
. Whether ChatGPT will become users' first choice for this type of activity remains to be seen, especially given Google's established presence in this space1
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Source: PYMNTS
Recent reports indicate ChatGPT's shopping recommendations haven't always been completely reliable, with instances of it surfacing fake stores and fraudulent storefronts
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. Despite these challenges, OpenAI continues building out ChatGPT's shopping capabilities, having gained basic shopping features in April of last year4
.Revenue Implications for Personalized Shopping Technology
While OpenAI isn't an online marketplace on the scale of Amazon, the company has started taking a cut of certain transactions completed in ChatGPT through its Instant Checkout feature
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. The company also offers ads inside chats that merchants can use to advertise products and services3
. Neither revenue source seems sufficient to cover the significant costs OpenAI spends training and running its AI, but the consistent rollout of new shopping features over the past year signals the company believes these capabilities could make a meaningful difference eventually3
. The ability to upload photos to visualize clothing before purchase represents a significant step in personalized shopping technology, though consumer technology adoption patterns will determine whether ChatGPT can carve out meaningful market share in e-commerce and product discovery.References
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