CleverTap Launches CleverAI with Live 1:1 Personalization to Drive Customer Growth

CleverTap Positions CleverAI as Core Growth Strategy

CleverTap launched the next generation of CleverAI on Thursday, positioning the AI-powered personalization platform as a defining element of its growth strategy1

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. Co-founder and CEO Sunil Thomas emphasized that CleverAI is not an incremental product bet, stating the company expects it to become a significant driver of CleverTap's growth moving forward2

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. The customer engagement platform has spent over a decade building the data, intelligence, and infrastructure required to support this advancement2

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Live 1:1 Personalization Redefines Real-Time Decisioning

The new version centers on what CleverTap calls Live 1:1 Personalization, addressing a fundamental limitation in current personalization approaches1

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. Most personalization tools work off a customer's past behavior, which becomes outdated by the time brands act on it1

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. CleverAI combines historical context with what users are doing at the moment to decide what each customer should see next1

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. Co-founder and CMO Anand Jain challenged industry standards, noting that executing a predefined action milliseconds after a trigger does not make the decision real-time if the action was decided beforehand1

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Tesseract Twins Power Moment-by-Moment Decisions

CleverAI operates on two core technologies known as the Tesseract Twins: TesseractDB and the Tesseract Decisioning Engine2

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. TesseractDB serves as a patented datastore that maintains each customer's live and historical context in a unified feature store2

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. The decisioning engine uses this real-time user data to pick actions based on goals and limits set by marketers1

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. Each action's result feeds back into the next decision, creating a continuous learning loop that adapts at the individual level rather than waiting for customer data to sync across disparate systems2

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Pilot Results Demonstrate Measurable Business Impact

CleverTap shared results from pilots with three clients demonstrating the platform's ability to drive customer growth1

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. Axis Bank reduced drop-off in its conversion funnel by 27%1

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. At Eatigo, a restaurant booking platform in Southeast Asia, diners who received personalized recommendations converted at twice the rate according to a controlled experiment1

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. Vietnamese OTT platform VieON saw engagement rise 10%, checkout actions increase 12%, and push notification click-through rates double1

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. The company did not disclose pilot duration or user coverage1

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Focus Shifts from Propensity to Incremental Impact

CleverAI distinguishes itself by focusing on uplift rather than propensity, identifying which users will convert because of an intervention and which intervention will work1

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. Rather than simply finding customers with the highest propensity to act, CleverAI evaluates where an intervention can create incremental impact and determines the most effective action2

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. This approach aims to generate tangible business value by understanding where personalization makes a measurable difference in outcomes2

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Enterprise-Ready Features Address Governance and Transparency

The platform includes explainability features, frequency controls, user-level inspection, and data governance capabilities designed for enterprise requirements1

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. CleverAI incorporates data clean rooms for organizations working with sensitive enterprise data2

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. CleverTap counts Jio, Paytm, Zomato, IKEA, and Domino's among its clients and is backed by Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One1

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. The company believes the next phase of AI in customer engagement will be measured less by automation and more by the incremental business value it creates2

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