Klaviyo Opens CRM Platform to Third-Party AI Tools, Adds Plain-Language SQL Query

Klaviyo Opens Platform to Third-Party AI Tools

Klaviyo announced sweeping updates to its CRM platform at its annual customer conference, fundamentally changing how marketers interact with the system.1

1

The company is making its platform accessible through more than 260 Model Context Protocol tools and 490+ APIs that can be used directly from Claude, ChatGPT, or any AI system teams already use.2

2

This headless architecture means marketers can work from inside their preferred AI tools, or an agent can read, write, and go live on its own, without ever opening Klaviyo's interface.2

2

Brands are already building custom reporting dashboards in Cursor or Lovable with live Klaviyo data, and using the Model Context Protocol to automate weekly performance reviews that recommend what needs attention and post findings straight to Slack.2

2

Plain-Language SQL Query Transforms Data Access

Klaviyo introduced SQL functionality within the Klaviyo Data Platform, enabling users to ask questions in plain language that the system converts into SQL queries.1

1

A marketer can ask a question through Composer, Model Context Protocol, or another agent, and Klaviyo translates that prompt into a SQL query, runs it against the brand's own data, and returns the answer along with the SQL query that produced it.2

2

The feature can currently query profiles, events, segments, lists and catalogs, with forms, flows, and custom objects coming soon.1

1

The SQL function is available in preview through Composer and Model Context Protocol.1

1

Klaviyo will also empower brands to add more context and definitions for every metric, including custom properties and metrics.2

2

AI-Powered Personalization and Enhanced Composer Capabilities

The company renamed its Marketing Analytics product to Personalization, consolidating various personalization tools into a single platform layer.1

1

Specialized models now decide customer targeting, what content to show them, and when and where to reach them, for every customer, in real time.2

2

Each model shares the same context across every channel a brand uses, is transparent and configurable.2

2

Composer, used by more than 138,000 Klaviyo users, now includes SQL access, task scheduling, and the ability to save custom workflows.1

1

Skills let teams save proven workflows, like subject line best practices, brand guidelines, or content hierarchy, so Composer doesn't need reminding every time.2

2

Segments can now be edited directly inside Composer.2

2

Customer Agent Expands Language Support and Mobile Access

Customer Agent, which has processed more than 1.3 million messages, now supports more than 100 languages with automatic locale detection through Shopify Markets.1

1

The system delivers the right catalog, pricing, and currency for every region.2

2

Voice will be added as a new channel to Customer Agent, handling a full call start to finish with the full context of a customer's history before it says hello.2

2

Composer is the first functionality available on the new Klaviyo mobile app, so marketers can check in on their work from wherever they are, with additional mobile features planned.1

1

Additional Platform Updates and Market Position

Additional Klaviyo platform updates announced include Customer Hub expanding to bring more web personalization functionality, Clicks to Bricks in preview for targeting shoppers who are actually near physical locations, and a planned Compliance Hub feature to see compliance health instantly and stay ahead of new regulations as brands scale.1

1

2

2

Klaviyo processes more than 4 billion signals daily and reports having more than 205,000 paying customers.1

1

The company provides CRM software with more than 350 integrations for business-to-consumer companies.1

1

These AI-driven enhancements position Klaviyo to compete more effectively as marketers increasingly expect seamless integration between their CRM platform and the AI tools they use daily.