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CES 2025: How to buy Dell Pro laptops
TL;DR: Dell announced a refresh of its AI-powered PCs at CES 2025. The new Dell Pro business laptops are now available to purchase. Dell announced a big refresh of its AI-powered PCs at CES 2025, including new hardware, new designs, and new names. The new Dell Pro lineup -- business devices geared
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Dell is refreshing and rebranding all of its PCs: What all the new names mean
"Dude, you're getting a Dell" is about to be more apt than ever. Dell announced a sweeping overhaul of its AI-powered PC portfolio at CES 2025 Monday. More than just a next-generation refresh, the company's upcoming fleet of laptops and desktops will feature new hardware, new designs, and new
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Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
The new devices put a greater focus on AI with a new toolkit, NPU, and other extras for select models. Dell has utilized the XPS and Inspiron brands since the 1990s, but all good things must come to an end. Today, Dell announced its brand-new lineup, which effectively replaces its older offerings
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Dell, Dell Pro, Dell Pro Max branding unveiled at CES 2025
At CES 2025, Dell Technologies introduced new products emphasizing innovation, sustainability, and performance. The updated portfolio includes redesigned devices with enhanced performance, extended battery life, advanced silicon innovations, and AI accelerators. Dell also unified its brand across
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Dell Debuts Revamped PC Lineup At CES 2025
With the new systems, Dell is introducing a 'good, better, best' naming convention that the company hopes will make it easier for customers to find what they are looking for. Dell Technologies has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell,
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Dell Announces Unified Branding With a 3-Category Lineup at CES 2025
New Dell Pro AI Studio reduces AI software development time by up to 75% Dell Technologies is introducing a new and simplified portfolio of devices featuring on-device artificial intelligence (AI) capabilities, the company announced at the Consumer Electronics Show (CES) 2025 in Las Vegas on
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Dell copies Apple's homework: new Dell Pro, Pro Prermium, Pro Plus, Pro Max announced
Dell has officially killed its XPS branding in favor of Apple-esque branding, with the introduction of its new Dell, Dell Pro, and Dell Pro Max branding unveiled at CES 2025. The company has introduced the new Dell Pro Max 14 and 16 laptops that will debut later this year, after we had leaks of
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Dell's XPS Laptops Get a Reboot: Meet the Dell Pro 13 & 14 Premium
Dell has announced the new Dell Pro 13 Premium and Pro 14 Premium laptops. This is an entirely new product line, similar to last year's Dell XPS laptops and Apple's MacBook Pro series. These are designed to be lightweight and stylish, with a focus on AI features. They come with Intel's latest
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Dell kills XPS, Inspiron, Precision, and Latitude brands, reworks PC offerings
Cutting corners: The XPS, Inspiron, and Latitude brands have been integral to Dell's identity since the 1990s. However, starting with its 2025 lineup of laptops and desktops, the company is adopting a simplified naming scheme that reflects three distinct performance and price tiers. Dell's 2025
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RIP XPS, Inspiron, Latitude, Precision. It's now just Dell
Dell has used the annual CES extravaganza in Las Vegas this week to announce a branding shakeup that closely resembles Apple's hardware naming policy. Gone are the XPS, Inspiron, Latitude, and Precision PC brands. All future PCs from Big Mike's Custom PC Barn will be named a "Dell", "Dell Pro",
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Dell Technologies introduces a simplified, AI-focused PC portfolio at CES 2025, rebranding its product lines and emphasizing enhanced performance and sustainability.

At CES 2025, Dell Technologies unveiled a major overhaul of its PC lineup, introducing a simplified branding strategy and emphasizing AI capabilities across its product range
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. The company has consolidated its traditional brands like XPS, Inspiron, Latitude, and Precision into three main categories: Dell, Dell Pro, and Dell Pro Max3
.The new branding aims to streamline the purchasing process for consumers:
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Each category further includes base, Plus, and Premium tiers, offering varying degrees of configurability and performance
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.Dell's new lineup heavily emphasizes AI capabilities:
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The company also introduced Dell Pro AI Studio, an all-in-one toolkit designed to simplify AI model development and management, potentially reducing AI development time by up to 75%
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Dell has reinforced its commitment to sustainability through:
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Dell's rebranding strategy comes in response to consumer feedback, with 74% of participants in a survey reporting that they abandoned tech purchases due to feeling overwhelmed by options
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. The company aims to simplify the buying process while positioning itself strongly in the growing AI PC market5
.Jeff Clarke, Dell's COO and Vice Chairman, emphasized the importance of AI in future computing, predicting that by the end of the decade, 90% of the GenAI opportunity will be in inferencing, with PCs playing a crucial role in this shift
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