Dell Unveils Revamped AI-Powered PC Lineup at CES 2025

CES 2025: How to buy Dell Pro laptops

TL;DR: Dell announced a refresh of its AI-powered PCs at CES 2025. The new Dell Pro business laptops are now available to purchase. Dell announced a big refresh of its AI-powered PCs at CES 2025, including new hardware, new designs, and new names. The new Dell Pro lineup -- business devices geared towards professionals -- are now available to purchase directly from Dell. So, if you've been looking to upgrade your laptop, there's no better time than now to do it. Dell's new Pro lineup includes the Pro 13 Premium laptop (available for $1,829), the Pro 14 Premium laptop (available for $1,899), the Pro 16 Plus laptop (available for $1,699), and the Pro 14 Plus laptop or 2-in-1 (available for $1,649). The Dell Pro Plus 13 arrives on Feb. 25. In our breakdown of Dell's CES announcement, Mashable's Haley Henschel noted that the "Dell Pro PCs are posited as the company's new flagship machines and unofficially succeed its Latitude line of business computers. Thin and light, they opt for classy over clunky without sacrificing durability: Dell says one 13-inch model withstood three times as much wear and tear as an HP EliteBook 640 G11 in internal testing." On top of that, the Dell Pro Premium laptops also feature "Core Ultra Series 2 processors that supposedly offer 36 better multithread performance, 82 percent better graphics rendering performance, and 3.5 times faster AI performance than a Latitude laptop." These Dell laptops are well worth the investment if you've been looking for an upgrade for work. Check them out right now at Dell.

Dell is refreshing and rebranding all of its PCs: What all the new names mean

"Dude, you're getting a Dell" is about to be more apt than ever. Dell announced a sweeping overhaul of its AI-powered PC portfolio at CES 2025 Monday. More than just a next-generation refresh, the company's upcoming fleet of laptops and desktops will feature new hardware, new designs, and new names under the same all-encompassing brand. Dell PCs now fall into three categories called Dell, Dell Pro, and Dell Pro Max, each representing a different use case: everyday tasks, business, or demanding apps, respectively. Within each category, individual variants are further differentiated by three subcategories representing varying degrees of configurability. There will be starter-level base models, mid-range Plus models for "scalable performance," and high-end Premium models for "the ultimate in mobility and design," according to a Dell press release. This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision monikers since the 1990s. In consolidating its branding, Dell hopes to make it easier for consumers to figure out which device will best match their needs, streamlining the oft-complicated experience of buying a PC. The decision follows on the heels of an April 2024 consumer survey in which 74 percent of participants said they scrapped a purchase "simply because they felt overwhelmed," the release states. The new Dell extended universe will launch with a slew of laptops in the first half of 2025. The Mashable team hasn't tried any of them yet -- Dell didn't have a booth at CES -- but we'll get our hands on demo units soon. Geared toward everyday multitasking, a Dell PC is the machine the average user will buy. The base Dell and Dell Plus tiers can be thought of as the spiritual successors to the cheap, entry-level Inspiron and Inspiron Plus series, respectively, while the Dell Premium tier pulls from the advanced features and stylish looks of the now-defunct XPS family. The first wave of Dell devices stars four Plus-tier Copilot+ PCs with Intel Core Ultra Series 2 processors, including two hybrid laptops with 360-degree hinges: the Dell 14 Plus ($1,099+), the Dell 14 Plus 2-in-1 ($999+), the Dell 16 Plus ($1,149+), and the Dell 16 Plus 2-in-1 ($999+). Dell says they have a thin new design and a battery life that's up to 39 percent better than some of its Inspiron series laptops with previous-gen Core Ultra Series 1 CPUs. All four of them begin shipping on Feb. 18. Later this year, Dell will flesh out this category with more variants powered by AMD and Qualcomm Snapdragon X series CPUs. Additional models in the base and Premium tiers are also slated to join the ranks. Dell Pro PCs are posited as the company's new flagship machines and unofficially succeed its Latitude line of business computers. Thin and light, they opt for classy over clunky without sacrificing durability: Dell says one 13-inch model withstood three times as much wear and tear as an HP EliteBook 640 G11 in internal testing. They also come with modular USB-C ports that can be replaced if damaged -- a first for a business laptop. The first Dell Pro releases span all three tiers. Helming the upper slot are the Dell Pro 13 Premium and Dell Pro 14 Premium, the slimmest and lightest options in the Pro family. At a starting weight of just 2.36 pounds, they're a third of a pound lighter than the 13-inch Apple MacBook Air. They're also the quietest business laptops Dell has ever made thanks to a new dual-fan thermal design. The Dell Pro Premium models boast Core Ultra Series 2 processors that supposedly offer 36 better multithread performance, 82 percent better graphics rendering performance, and 3.5 times faster AI performance than a Latitude laptop. On the battery life front, Dell says they last up to 21.5 hours per charge. The Dell Pro 14 Premium tacks on a tandem OLED display -- another commercial laptop first -- which will probably bring that number down a bit. Both models sport an 8MP webcam with HDR. The Dell Pro 13 Premium and Dell Pro 14 Premium are available starting Jan. 6. The initial Dell Pro portfolio also includes the Dell Pro Plus 13, 14, and 16, which are billed as "the world's most scalable mainstream business laptop[s]." They come in chamshell and convertible styles; with different USB, HDMI, and Thunderbolt port options (plus WiFi 7 and 5G); and with Core Ultra Series 2 or AMD processors. Models with Intel Core Ultra 200V CPUs will be available first on Jan. 6 for the Dell Pro Plus 14 and 16, then on Feb. 25 for the Dell Pro Plus 13. The AMD variants are due sometime within the next six months. Rounding out the current Dell Pro laptop lineup are the Dell Pro 14 and Dell Pro 16, two base tier models. They come equipped with low-power displays that can help stretch their battery lives further. Core Ultra Series 2 configurations will be available by March or April, and AMD versions some before July. Dell's new Pro Max machines cram more power into the sleek-but-durable design of the Dell Pro family. They usurp the company's Precision series of desktop computers, targeting professionals who need high-octane PCs capable of handling intense tasks -- think video rendering and AI inferencing. The first Pro Max models out of the gate will be the Dell Pro Max 14 and Dell Pro Max 16, which have Core Ultra Series 2 and AMD Ryzen or Threadripper CPU options. The 16-inch model is configurable with a QHD+ touschreen display and up to Nvidia RTX 2000-series graphics. Stay tuned for their Intel launch in March or April and their AMD debut in the first half of 2025.

Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy

The new devices put a greater focus on AI with a new toolkit, NPU, and other extras for select models. Dell has utilized the XPS and Inspiron brands since the 1990s, but all good things must come to an end. Today, Dell announced its brand-new lineup, which effectively replaces its older offerings with a more streamlined product line. Products that previously fell under the XPS and Inspiron families will now be branded simply as Dell devices, while Latitude-level devices will transition to the Dell Pro family. Finally, the higher-end Dell Precision family is being replaced by the Dell Pro Max family. Let's take a closer look at the reasoning behind this rebranding, as well as the new models being unveiled at CES 2025. The Dell Pro family offers a much wider range of options, but let's start with what they have in common. Every model features a display ranging from 13.3 inches to 16 inches with a 16:10 aspect ratio, and the majority of models offer only FHD+ resolution, except for the Dell Pro 13 and 14 Premium, which have QHD+ variants. Nearly every model includes storage options up to 2TB, but SOC-integrated RAM is the default choice initially, typically ranging from 16GB to 32GB. The good news is that a few models will eventually offer variants with single-channel and/or dual-channel RAM instead. The Dell Pro family also avoids NVIDIA or AMD graphics -- at least for now -- as every newly announced Dell Pro model uses Intel Arc graphics. Dell is promising improved battery life across the entire Dell Pro line, as well as cutting-edge AI technology. This includes not only front-facing features like CoPilot Plus but also more advanced tools such as Dell Pro AI Studio, a comprehensive AI toolkit built with businesses in mind and exclusive to the Premium family. The Dell Pro family is also adopting new modular USB-C ports designed for better durability and easier replacement. Personally, I haven't run into USB-C port issues with my own laptop, but this addition is still a nice extra that enhances the device's potential longevity. Pricing for the Dell Pro family has yet to be announced, but the Dell Pro 14 Plus and Dell Pro 16 Plus are expected to be available on January 6, followed by the Dell Pro 13 Plus on February 25. The rest of the family should arrive between March and April. Desktop availability details are still pending. Dell is also releasing Pro Max desktops that are scalable and tailored for various industry applications, including light AI workloads. These will be available in micro, slim, and tower form factors, with RTX and AMD graphics options. The Dell Pro Max family is expected to launch in March or April 2025, but further details are yet to be confirmed.

Dell, Dell Pro, Dell Pro Max branding unveiled at CES 2025

At CES 2025, Dell Technologies introduced new products emphasizing innovation, sustainability, and performance. The updated portfolio includes redesigned devices with enhanced performance, extended battery life, advanced silicon innovations, and AI accelerators. Dell also unified its brand across PCs, displays, accessories, and services to offer a more streamlined and consistent customer experience, acknowledging that purchasing a PC can be overwhelming due to factors such as brand, performance, and storage. A survey cited by Dell revealed that 74% of consumers abandon tech purchases because of this complexity. To address this, Dell introduced a unified branding system with three main categories: This approach ensures consistency across their entire portfolio, from PCs and displays to accessories and services, the company stated. Dell's new AI-powered PCs feature built-in NPU technology, optimized for specific workloads. The company has expanded its processor lineup, introducing Intel Core Ultra (Series 2) chips alongside AMD Ryzen processors and continuing collaborations with Qualcomm Technologies. This expanded hardware offering enhances Dell's Copilot+ PC experience, optimizing AI performance. With these new devices, users can: To meet the rising demand for AI, Dell introduces Dell Pro AI Studio, an all-in-one toolkit that simplifies AI model development and management, regardless of hardware variations. By offering validated tools and frameworks, it reduces AI development time by up to 75%, cutting deployment from six months to six weeks. Part of the Dell AI Factory, the platform provides comprehensive AI solutions and partnerships, helping businesses scale AI across different environments, from personal PCs to data centers. The Dell Pro lineup offers a sleek, professional design tailored for business professionals. These laptops rank among the smallest and lightest in their class, engineered to endure daily use with designs that withstand three times more hinge cycles, drops, and bumps compared to competitor models. The Dell Pro 13 and 14 Premium models are lightweight, high-performance laptops, weighing just 2.36 pounds and providing up to 21.2 hours of battery life -- 51% more than previous models. They deliver performance enhancements, including 36% faster multithread, 19% faster single-thread, and 82% faster graphics rendering. An 8MP HDR camera improves video calls, while a dual-fan thermal design ensures quiet operation. The Dell Pro 14 Premium also features a Tandem OLED display, 24% more power-efficient and 49% lighter than traditional OLEDs, with a chassis made from 90% recycled magnesium. The Dell Pro Plus models are available in 13-, 14-, and 16-inch sizes, offering scalable configurations ideal for diverse business IT needs. They include reliable connectivity options like USB, HDMI, Thunderbolt, 5G, and Wi-Fi 7. Constructed with 50% recycled, low-emissions aluminum, these laptops are MIL-STD-tested for durability. Narrow bezels and a 16:10 aspect ratio enhance productivity with more screen space. The base Dell Pro models provide essential performance for everyday tasks, available in 14- and 16-inch sizes. They come in platinum silver and dark gray finishes, with low-power displays that extend battery life. The Dell Pro desktops, available in micro, slim, and tower forms, are equipped with the latest Intel Core Ultra and AMD Ryzen processors. These desktops also feature Neural Processing Units (NPUs) for AI-optimized performance across various tasks. The Dell Pro Max lineup caters to users needing high-end performance for demanding tasks such as animation, video rendering, and AI inferencing. With robust thermal designs, the Pro Max range includes Intel Core (Series 2, U SKUs) and AMD Threadripper processors, along with professional-grade graphics. The Pro Max 14 and 16-inch models offer top-tier performance in a portable design, featuring a 16:10 aspect ratio and QHD+ resolution displays. They support NVIDIA RTX 2000 Ada Generation Laptop GPUs, making them suitable for professionals in design, architecture, and AI. These scalable desktop systems are designed for industries like architecture, design, and data analysis. Equipped with NVIDIA RTX professional graphics and AMD options, they handle intensive workloads with ease. New Copilot+ devices, including the Dell 14 Plus and Dell 16 Plus, blend productivity with versatility. Powered by Intel Core Ultra (Series 2, V SKUs) processors, these devices are available in traditional and 2-in-1 configurations, offering longer battery life and slimmer profiles. Dell reinforces its commitment to sustainability through innovative modular designs and the increased use of recycled, low-emission materials. The Modular USB-C Port offers enhanced durability -- up to four times more than conventional ports -- and facilitates easier repairs, reducing e-waste. This modular approach extends to mainboards and I/O boards, simplifying repairs while protecting critical components. Additionally, Dell Pro and Pro Max laptops now feature batteries with 80% less cobalt, supporting resource sustainability. Dell introduces a holistic peripheral management solution, allowing IT administrators to manage displays, peripherals, and docks from a single console. This system enhances security and ensures devices remain resilient against evolving cyber threats. Dell's sustainability efforts extend to packaging, with 96.4% of materials used in FY24 being recycled, reused, or renewable. By 2030, Dell aims to ship all PC docks and backpacks in 100% recycled or renewable packaging.

Dell Debuts Revamped PC Lineup At CES 2025

With the new systems, Dell is introducing a 'good, better, best' naming convention that the company hopes will make it easier for customers to find what they are looking for. Dell Technologies has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell Pro Max. "We're announcing a simplified portfolio that unifies our PC brand under the Dell name. It's going to make it easier for our customers to do business with us, while also building on the industry's broadest lineup of AI PCs," said company founder and CEO Michael Dell in a media briefing ahead of the announcement. Worry not, gamers. "Alienware continues as Alienware," Dell said. "Bad to the bone." The Dell, Dell Pro, and Dell Pro Max is a "good, better, best" naming convention that Dell hopes will make it easier for customers to find what they are looking for. The technology giant announced the changes at CES 2025 on Monday. The idea is to remove doubt about each product's capabilities ahead of a projected PC refresh that should see swaths of the world's 1.5 billion PCs currently running replaced by newer and faster models, said Jeff Clarke, Dell's chief operating officer and vice chairman. " We're excited to announce at this event today the 'Dell' brand, for school, for fun, for work," said Clarke. "'Dell Pro,' professional grade, think of this in the IT managed environment, and then 'Dell Pro Max,' the maximum performance, think workstations, think CAD engineering, think some of the high-performance applications that we've been associated with. It's clear, it's simple, it's concise." Each category has its own good, better, and best configuration inside. So, the Dell category has a "Base, Plus, and Premium" configuration, as does the Dell Pro, and the Dell Pro Max. " We want customers to spend their valuable time thinking about workloads they want to run on a PC, the use cases they're trying to solve a problem for not what sub brand, not understanding and figuring out our nomenclature," Clarke said. Clarke said customers have also told Dell Technologies they want to work with a trusted brand, which is why they buy the Round Rock, Texas-based company's PCs for their businesses and homes. "Companies buy our products because of the name Dell," he said. "It's our most leveraged asset when it comes to branding. And we're taking that leveraged asset and really we're going to tie it to our AI PCs as the top line brand. And we're going to make it easy for our customers to find what they're looking for." Clarke estimates that by the end of the decade, 90 percent of the GenAI opportunity will be in the form of inferencing or as he calls it "AI in production." He said with 50 percent of the world's data created at the edge and small models improving it puts the PC in a winning position for enterprises who need to harness AI's potential. "Inferencing is going to go as close as possible to where the data is created, at the edge towards the PC," Clarke said. "The PC is the closest thing to end users. It's the closest thing to their intent."

Dell Announces Unified Branding With a 3-Category Lineup at CES 2025

New Dell Pro AI Studio reduces AI software development time by up to 75% Dell Technologies is introducing a new and simplified portfolio of devices featuring on-device artificial intelligence (AI) capabilities, the company announced at the Consumer Electronics Show (CES) 2025 in Las Vegas on January 6. It gets rid of all the branding such as Inspiron and XPS, and puts the Dell branding front and centre as part of three PC categories -- Dell, Dell Pro, and Dell Pro Max. As per the company, each of them caters to users with different hardware requirements. Dell announced the details of the new unified branding in a newsroom post. As per the company, devices simply branded Dell will be designed for play, school, and work. Meanwhile, Dell Pro-branded devices will cater to users aiming to achieve professional-grade productivity and those branded Dell Pro Max are designed to deliver maximum performance. The Dell and Dell Pro product lines are not limited to just laptops and PCs but also extend to displays, accessories, and services, according to Dell. However, the company emphasises that it will continue with the Alienware branding for gaming-centric laptops, PCs, and peripherals which has now become synonymous with the industry. Dell also announced new devices as part of its AI PC portfolio across the Dell, Dell Pro, and Dell Pro Max categories at CES 2025. The new Dell AI PCs come with an in-built neural processing unit (NPU) and Intel Core Ultra Series 2 processors. Alternatively, consumers can also opt for AMD units with AMD Ryzen chips. The new Dell Pro AI Studio has been introduced as the newest addition to the Dell AI Factory to make AI development for PCs an easier process. It is an AI toolkit which leverages NPU technology and features Dell-validated tools, frameworks, templates, and models. The company says developers and IT administrators can build and manage AI software swiftly and efficiently irrespective of the underlying hardware. The Dell Pro AI Studio is claimed to cut down the development and deployment time by up to 75 percent.

Dell copies Apple's homework: new Dell Pro, Pro Prermium, Pro Plus, Pro Max announced

Dell has officially killed its XPS branding in favor of Apple-esque branding, with the introduction of its new Dell, Dell Pro, and Dell Pro Max branding unveiled at CES 2025. The company has introduced the new Dell Pro Max 14 and 16 laptops that will debut later this year, after we had leaks of the Dell Pro Max 18 workstation laptop not too long ago. The new Dell Pro Max 14/16 laptops feature high-end performance in a portable, lightweight, and modern design. The new Dell Pro Max 16 laptop features a 16-inch display with up to QHD+ resolution, support for NVIDIA RTX 2000 workstation graphics, and enough power to drive AI inferencing, rendering, and creative applications. On the CPU side, Dell will be using up to Intel's new Core Ultra 9 "Arrow Lake" CPUs. The Dell Pro Max 14 drops the GPU down from workstation level to an NVIDIA RTX 5000-class Pro series GPU. To make it easier for you: the XPS lineup now lives inside of the new "Dell Premium" brand, while the Dell Pro Plus and Dell Pro Premium brands ar just as confusing. The Dell Pro Max desktop systems are available in Plus and Premium options, but if it's "Max" then what is with that, Dell? Here's what to expect from the Dell Pro Max 14/16 laptops, and new Dell Pro Max Desktop PCs: Dell explains on its website: "The AI PC market is quickly evolving. Silicon innovation is at its strongest and everyone from IT decision makers to professionals and everyday users are looking at on-device AI to help drive productivity and creativity. To make finding the right AI PC easy for customers, we've introduced three simple product categories to focus on core customer needs - Dell (designed for play, school and work), Dell Pro (designed for professional-grade productivity) and Dell Pro Max (designed for maximum performance)". Dell's new Pro 13 and 14 Premium are available today, with the Dell 14 and 16 Plus arriving on February 18 starting from $999, and the Dell Pro Max 14 and Pro Max 16 will arrive in March 2025.

Dell's XPS Laptops Get a Reboot: Meet the Dell Pro 13 & 14 Premium

Dell has announced the new Dell Pro 13 Premium and Pro 14 Premium laptops. This is an entirely new product line, similar to last year's Dell XPS laptops and Apple's MacBook Pro series. These are designed to be lightweight and stylish, with a focus on AI features. They come with Intel's latest processors and offer improvements in both design and performance. The laptops are made from 90% recycled magnesium, making them very light -- just 2.36 lbs (1.07 kg) for the 13-inch version and 2.52 lbs (1.14 kg) for the 14-inch version. ✕ Remove Ads The Dell Pro 13 and 14 Premium laptops have an optional touchpad with built-in video conferencing controls, an 8MP + IR camera with HDR technology to improve video calls, and better speaker placement for clearer audio. These laptops are powered by Intel Core Ultra 200V series processors, which include integrated AI capabilities with improved battery endurance. The displays have a 16:10 aspect ratio and can go up to QHD+ resolution, with a Tandem OLED display option coming for the 14-inch model later this year. Additionally, the keyboard features a special design that saves battery and has a Mini-LED backlight. ✕ Remove Ads The Dell Pro 13 and 14 Premium laptops have various security features, like TPM 2.0, Intel ME Verification, and optional hardware authentication packages. Dell claims these laptops are some of the most secure and easy-to-manage commercial PCs on the market, based on their own analysis and validation from Principled Technologies. The Dell Pro 13 and 14 Premium stands out because of its mix of features rather than just one standout quality, but we'll have to wait and see if it's enough against increased competition from Apple. However, these new laptops are part of a larger Dell ecosystem, so the smaller features work well with Dell monitors and accessories, all managed through the Dell Display and Peripheral Manager app. Source: Dell

Dell kills XPS, Inspiron, Precision, and Latitude brands, reworks PC offerings

Cutting corners: The XPS, Inspiron, and Latitude brands have been integral to Dell's identity since the 1990s. However, starting with its 2025 lineup of laptops and desktops, the company is adopting a simplified naming scheme that reflects three distinct performance and price tiers. Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The devices feature a new naming convention designed to clearly signal their intended market segments. The Inspiron, Latitude, and XPS brands will be replaced with Dell, Dell Pro, and Dell Max. The simple "Dell" name will indicate relatively affordable laptops and desktops for school, work, and leisure. Meanwhile, Dell Pro systems will target professional IT users, while the highest performance levels are reserved for Dell Pro Max. Dell introduced its first XPS laptop in 1993, followed by the debut of the Latitude XP in 1994 and the launch of the Inspiron series with the Dell Inspiron 7000 in 1998. While last year's XPS, Inspiron, and Latitude devices will remain available until inventory runs out, most of Dell's future PCs will adopt the new, streamlined naming system. Despite these changes, Dell will continue to offer its Alienware gaming brand. The three new tiers will also include subcategories indicating screen size and form factor. For example, 14-inch and 16-inch Dell Pro Plus laptops are currently available for around $1,700. Premium models are closer to $2,000, and rugged variants with durable shells occupy the highest price bracket despite featuring older Intel Core Ultra 100 processors. Other upcoming laptops, desktops, and monitors using the new naming scheme are expected soon. Dell has also embraced the growing trend of AI-enabled PCs. The Dell Pro desktops will be the company's first pre-built towers to include NPUs for handling onboard generative AI workloads. Additionally, Dell announced a new development kit for AI models optimized for NPUs. The company claims its new Pro AI Studio - featuring Dell tools, frameworks, templates, and models - can reduce development and deployment times by up to 75 percent. The company also revealed three new 4K monitors that will ship in the coming weeks. The new 32- and 27-inch UltraSharp Thunderbolt Hub displays, retailing for $950 and $700, respectively, on February 25, support Thunderbolt 4, USB-A, USB-C, and RJ45 ports with 140W power delivery. Meanwhile, a new 32-inch QD-OLED display with a 120Hz refresh rate will be available on March 27 for $800.

RIP XPS, Inspiron, Latitude, Precision. It's now just Dell

Dell has used the annual CES extravaganza in Las Vegas this week to announce a branding shakeup that closely resembles Apple's hardware naming policy. Gone are the XPS, Inspiron, Latitude, and Precision PC brands. All future PCs from Big Mike's Custom PC Barn will be named a "Dell", "Dell Pro", or "Dell Pro Max". Each of those ranges will have three subsets: Base, Plus, and Premium. This approach will apply to all future Dell personal computers - from laptops to desktops - other than the Alienware brand used for gaming hardware. The system slinger pitches its three tiers as offering buyers a simple explanation of system power. A "Dell" is for low-end computing and browsing, "Pro" is the business range, and "Pro Max" hardware targets high-end users who need maximum grunt and don't mind paying for it. "To make finding the right AI PC easy for customers, we've introduced three simple product categories to focus on core customer needs - Dell (designed for play, school and work), Dell Pro (designed for professional-grade productivity) and Dell Pro Max (designed for maximum performance)," said Kevin Terwilliger, a veep in Dell's client product group. "We've also made it easy to distinguish products within each of the new product categories. We have a consistent approach to tiering that lets customers pinpoint the exact device for their specific needs. Above and beyond the starting point (Base), there's a Plus tier that offers the most scalable performance and a Premium tier that delivers the ultimate in mobility and design." To illustrate the new naming protocol, Dell announced a bunch of hardware using the new monikers. Among the new kit was a couple of lower-end 14- and a 16-inch Dell Plus laptops with Intel Core Ultra processors and up to 32GB of RAM and 2TB of storage. It also announced two laptops in the Dell Pro Base range: a 13- and a 14-inch model each initially powered by Intel Core and Core Ultra processors with between 8GB and 64GB of RAM, up to 2TB of storage, and Windows 11 or Ubuntu Linux bundled. There are three Pro Plus laptops, in 13-, 14-, and 16-inch sizes, all running, for the moment, on Intel Core Ultra processors. Again, users can specify up to 64GB of RAM and up to 2TB of storage, and the two smaller units can be had in a 2-in-1 form factor with a touchscreen option, as well as a clamshell design. Future Dell Pro PCs will sport AMD Ryzen AI Pro processors. That's a big deal for AMD, which has not previously found a home in Dell's business-oriented machines. The collab will commence in the northern spring. "We're incredibly proud to collaborate with Dell," gushed Jack Huynh, GM of the computing and graphics group at AMD. For those after a powerful 13- or 14-inch mobile workstation, the Dell Pro Premium line comes with Nvidia RTX 500 and 2000 graphics hardware, along with up to 4TB of storage. "Dell's strategy to shift to simple, descriptive naming across its PC, ecosystem solutions and services portfolio brings significant value to customers amidst a complex and evolving AI PC landscape," said Pat Moorhead, boss of analyst house Moor Insights & Strategy, in a canned statement. "Alongside new silicon options from AMD, in addition to Intel and Qualcomm, and new PC designs, Dell is well positioned to offer choice and help organizations futureproof for the AI era." ®