E2E Cloud Launches TIR AI/ML Platform for Media & Entertainment Industry

E2E Cloud Unveils TIR: A Game-Changing AI Platform for Media & Entertainment

E2E Cloud, a leading Indian public cloud company, has launched TIR, an innovative AI/ML platform set to transform the media and entertainment (M&E) industry. This homegrown GenAI ecosystem aims to simplify and enhance every stage of content creation, from ideation to post-production 1

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Comprehensive AI-Powered Solutions

TIR offers a wide range of AI-driven tools designed to streamline various aspects of content creation:

• Script writing
• Animation
• 3D rendering
• Image generation
• Text-to-video testing

These features enable studios, creators, and production houses to work more efficiently and at scale, potentially revolutionizing their workflows 1

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Made in India, Built for Scale

Tarun Dua, Managing Director of E2E Networks, emphasizes the platform's significance: "AI is no longer an option -- it's the creative partner every M&E professional needs. With TIR, we offer a plug-and-play AI stack for various open-source models, enabling studios to build their own AI agents, from ideation to post-production. It's made in India, built for scale, and ready for the future of content creation" 1

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Industry Support and Partnerships

TIR has garnered support from industry leaders, including NVIDIA. Richard Kerris, VP of Media & Entertainment at NVIDIA, states: "With NVIDIA GPUs at its core, TIR gives M&E professionals in India and beyond the power to accelerate every stage of production, from ideation to final render. It's dynamic and scalable, unlocking new creative frontiers faster than ever before" 2

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Real-World Impact

The platform is already making waves in the creative industry. Arpit, Co-Founder of Mango Creators, shares his experience: "With TIR, we've unlocked creative workflows we couldn't even imagine before. It's like having an AI assistant for every stage of the content pipeline -- from ideation to final render. It's fast, flexible, and surprisingly easy to use -- especially for a team that's always racing against deadlines" 2

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Accessibility and Future Prospects

E2E Cloud is offering exclusive free credits and discounts to M&E professionals attending WAVES 2025, allowing them to explore the TIR playground. This intuitive environment enables users to experiment with open-source GenAI models, deploy them with tokens, or integrate their own models 2

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As the M&E industry evolves with GenAI at the forefront, TIR aims to eliminate infrastructure bottlenecks and simplify model deployment processes. This allows professionals to focus on their core creative tasks while leveraging powerful AI capabilities 2

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E2E Cloud's commitment to empowering the next generation of developers, researchers, and creatives is evident in its Sovereign Cloud Platform and advanced GPU infrastructure, which includes NVIDIA Hopper GPUs and NVIDIA L40S 2

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