JioStar unveils GenAI Media Studio with AI Snapshot and in-app shopping at Reliance AGM

JioHotstar's Big AI Push Includes Personalised Recaps and In-App Shopping

The features aim to transform how users discover, consume, and interact with content Reliance Industries Limited (RIL) announced several AI-powered initiatives for its media and entertainment business at the 49th Annual General Meeting (AGM) on Friday. The company outlined new features for JioHotstar, including JioStar GenAI Media Studio (JAMS), which is designed to streamline the content creation process. AI Snapshot, Content Commerce, and Multiview were also announced, with the aim of transforming how users discover, consume, and interact with content. During the annual meeting, RIL also highlighted the growth of its media ecosystem involving JioStar, Jio Studios, Network18, and JioHostar.

JioStar rolls out JAMS, betting on GenAI to reshape premium content production

JioStar, Reliance's media arm, has launched JioStar GenAI Media Studio. This platform uses artificial intelligence to create premium content for India. The initiative was announced at Reliance Industries' AGM. JioStar leads India's media market with a significant viewership share. The platform aims to produce content across various languages and formats for diverse Indian audiences. Listen to this article in summarized format Listen × Subscribe to Unlock AI Briefing and Premium Content New Year Offer 24 Hours Left Subscribe Now Already a member? Sign In What's Included * Exclusive Stories * Daily ePaper Access * Smart Market Tools * Curated Investment Ideas * Ad-lite Experience * Subscription Reliance's media and entertainment arm, JioStar, has launched JioStar GenAI Media Studio (JAMS), an end-to-end, AI-native content production pipeline for Bharat that spans the full journey from ideation and storytelling to image, audio, video and final production workflows. The initiative marks the company's latest push to deploy generative AI at scale in media production and create premium-quality content for India and global audiences. Also read | Reliance Jio eyes India's own satellite broadband network Announcing the initiative at the 49th Annual General Meeting (AGM) of Reliance Industries Ltd on Friday, Akash Ambani said JAMS aims to nurture a new generation of creative technologists who can combine storytelling with AI to produce premium content across languages and formats. He also unveiled a pipeline of AI-led innovations, including AI Snapshot, a personalised recap engine that stitches together key moments into customised narratives, and content-commerce features that allow users to shop without leaving their favourite shows or live streams. The announcement comes as JioStar completes its first full year of operations following the merger, with JioStar, Jio Studios and Network18 together forming what Ambani described as India's most powerful media ecosystem. The business posted FY26 revenue of Rs 34,917 crore, EBITDA of Rs 5,842 crore and net profit of Rs 3,434 crore. JioStar remains India's leading television entertainment network with a 34.7 per cent viewership share -- nearly equal to the next three players combined -- with 389 million viewers consuming its content every day across genres and languages. On digital, JioHotstar averaged 451 million monthly active users during FY26 and has reached a scale that Ambani said is among the largest in the world and the largest in India. Also read | 5G, AI and broadband in starring role in Jio's next chapter The platform has continued to set global streaming benchmarks. During India's victorious T20 World Cup campaign, JioHotstar recorded a world-record 72.5 million concurrent viewers in India, while nine of the ten highest global concurrency records are now held by the platform. IPL 2026 reached more than 700 million viewers on JioHotstar, underscoring the scale of its digital ecosystem. Notably, JioHotstar became the first Indian paid OTT platform to cross one billion downloads and is now available on 99 per cent of connected televisions in India. The platform's micro-content hub, Tadka, launched in April, amassed more than 100 million users in under two months. Further, it rolled out several AI-driven and interactive features during FY26, including ChatGPT-powered conversational discovery with recognition of Indian accents and regional languages, in-app food ordering through a partnership with Swiggy during IPL matches, and engagement tools such as voting, live chats and meme creation. More than 100 million unique users have used these interactive features, generating over 11 billion interactions, Ambani said.

JioStar launches GenAI Media Studio to produce AI-driven premium content in India

JioStar, Reliance's media arm, has launched JioStar GenAI Media Studio. This platform uses artificial intelligence to create premium content for India. The initiative was announced at Reliance Industries' AGM. JioStar leads India's media market with a significant viewership share. The platform aims to produce content across various languages and formats for diverse Indian audiences. Reliance's media and entertainment arm, JioStar, has launched JioStar GenAI Media Studio, an end-to-end content production platform that combines storytelling with artificial intelligence to create premium content for Bharat, marking the company's latest push to use generative AI at scale in media production. Announcing the initiative at the 49th Annual General Meeting (AGM) of Reliance Industries Ltd on Friday, Akash Ambani said the platform would be geared towards producing content across languages and formats for India's diverse audiences by integrating AI throughout the content creation process. The announcement comes as JioStar consolidates its leadership in India's media market. The company commands a 34.7 per cent share of television entertainment viewership, nearly equal to the next three players combined, with 389 million viewers consuming its content every day across genres and languages. JioHotstar averaged 451 million monthly active users during FY26 and has continued to set new streaming benchmarks. During India's victorious T20 World Cup campaign, the platform recorded a world-record 72.5 million concurrent viewers in India, while nine of the ten highest global concurrency records are now held by JioHotstar. IPL 2026 reached more than 700 million viewers on the platform.