JioStar unveils GenAI Media Studio with AI Snapshot and in-app shopping at Reliance AGM

JioStar Launches AI-Native Content Production Platform

Reliance Industries Limited unveiled a suite of AI-powered initiatives for its media and entertainment platform at the Reliance Industries 49th AGM on Friday, with JioStar announcing the launch of JioStar GenAI Media Studio (JAMS). 1

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The end-to-end content production platform integrates artificial intelligence throughout the entire content creation journey, from ideation and storytelling to image, audio, video, and final production workflows. 2

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Akash Ambani announced that JAMS aims to nurture a new generation of creative technologists who can combine storytelling with AI to produce AI-driven premium content across languages and formats for India's diverse audiences. 2

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AI Snapshot and Content Commerce Transform User Experience

Alongside the GenAI Media Studio, JioStar introduced AI Snapshot, a personalized recaps engine that stitches together key moments into customised narratives for individual users. 2

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The company also unveiled Content Commerce features that enable in-app shopping, allowing users to purchase products without leaving their favourite shows or live streams. 1

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These features aim to transform how users discover, consume, and interact with content across the platform. 1

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During FY26, JioHotstar already rolled out several AI-driven features including ChatGPT-powered conversational discovery with recognition of Indian accents and regional languages, and in-app food ordering through a partnership with Swiggy during IPL matches. 2

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Dominant Market Position Fuels AI Expansion

The announcement comes as JioStar consolidates its leadership in India's media market, commanding a 34.7 per cent viewership share in television entertainment, nearly equal to the next three players combined. 3

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With 389 million viewers consuming content daily across genres and languages, JioStar, Jio Studios, and Network18 together form what Ambani described as India's most powerful media ecosystem. 2

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The business posted FY26 revenue of Rs 34,917 crore, EBITDA of Rs 5,842 crore, and net profit of Rs 3,434 crore. 2

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Record-Breaking Digital Reach Sets Stage for AI Integration

JioHotstar averaged 451 million monthly active users during FY26, reaching a scale that Ambani said is among the largest in the world and the largest in India. 2

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During India's victorious T20 World Cup campaign, the platform recorded a world-record 72.5 million concurrent viewers in India, while nine of the ten highest global concurrency records are now held by JioHotstar. 3

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IPL 2026 reached more than 700 million viewers on the platform, underscoring the massive scale of its digital ecosystem. 2

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The platform became the first Indian paid OTT platform to cross one billion downloads and is now available on 99 per cent of connected televisions in India. 2

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More than 100 million unique users have engaged with interactive features, generating over 11 billion interactions. 2

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