ElevenLabs Plans Massive India Investment as Voice AI Adoption Accelerates in Second-Largest Market

ElevenLabs Commits Hundreds of Millions to India Growth

ElevenLabs is preparing a major investment push into India, with co-founder and CEO Mati Staniszewski confirming plans to deploy hundreds of millions of dollars in the country1

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. The London-based AI voice technology company, recently valued at $22 billion, will use these funds to build local teams, develop AI models tailored for Indian languages, and explore mergers and acquisitions opportunities in the market1

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. India has emerged as ElevenLabs' second-largest market globally, and the company is expanding its research, engineering, and deployment teams to capitalize on what Staniszewski describes as a voice-first country that could lead the next phase of voice AI adoption2

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India Becomes Testing Ground for Conversational AI Innovation

The strategic importance of India extends beyond market size for ElevenLabs. Indian enterprise deployments and use cases are directly influencing the company's product development, with successful applications potentially being rolled out to other global markets3

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. At its first India Summit in Bengaluru, ElevenLabs showcased how the country's linguistic diversity and widespread code-switching make it an ideal environment for developing advanced conversational AI that can listen, understand, and complete real-world workflows4

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. The company now works with more than 250 businesses and enterprises across India, with Indian businesses recording 100 million conversations on ElevenAgents over the past year4

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. More than 70% of these conversations occurred in Hindi, Kannada, Tamil, and Telugu, demonstrating strong localization and voice AI adoption in regional languages4

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Aggressive Language Expansion with Eleven v4 Launch

ElevenLabs announced plans to expand its text-to-speech platform to cover all 22 officially recognized Indian languages in the coming months5

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. The company currently supports 14 Indian languages on its latest Eleven v4 model, launched last week as the fastest and most emotive voice generation model yet4

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. This expansion addresses a critical need in a country where linguistic diversity presents both challenges and opportunities for AI agents. Over 25,000 Indian developers and businesses are actively building with ElevenLabs' API each month, representing roughly 2.5x growth over the past year4

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. The platform has been engineered around local deployment requirements, including code-switching capabilities, data residency, and integrations with Indian telephony providers such as Ozonetel, Exotel, and Plivo4

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Enterprise Deployments Show Measurable Business Impact

Indian enterprises across multiple sectors are already achieving significant results with ElevenLabs technology. Razorpay uses ElevenAgents for Hinglish outbound calls to merchants, completing more than 35,000 calls with an approximately 28% connection rate that matches human call centres4

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. CARS24 has deployed 400+ voice agents, automating 3 million minutes of conversations and handling 30% of inbound calls while reducing costs by 50%4

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. TVS Motor uses voice agents across 25+ countries and nine languages, achieving 35% higher lead capture and 80% faster feedback4

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. Urban Company leverages AI agents to support India's gig workforce across seven languages, resolving 55% of partner queries without human intervention4

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. These enterprise deployments demonstrate how conversational AI is moving beyond traditional customer support into sales, operations, education, healthcare, and public services2

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Government Partnerships Signal Public Sector Ambitions

ElevenLabs formalized its first partnership with an Indian state government through a memorandum of understanding with the Karnataka Innovation and Technology Society (KITS)4

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. The MOU, signed by Staniszewski and Karnataka's IT Minister Priyank Kharge, will explore voice AI adoption in Kannada across areas including skilling, citizen services, and grievance redressal, alongside work on responsible AI and voice restoration4

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. A separate national-level MOU was signed with the Coalition of the Willing, working with the Department of Empowerment of Persons with Disabilities and the Ministry of Social Justice & Empowerment to expand access to voice technology for people with speech, hearing, and voice-loss disabilities4

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. ElevenLabs has committed to restoring 1 Million Voices to those who have permanently lost their voice due to conditions including ALS, cerebral palsy, throat cancer, and multiple sclerosis, with five partners supporting the program in India4

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What This Means for India's AI Ecosystem

Staniszewski believes India's significance extends far beyond being a large market, positioning it as potentially the world's voice AI lab2

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. The company's willingness to pursue mergers and acquisitions in India signals confidence in local AI talent and innovation1

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. With the company's Impact program already providing free technology to 75+ NGOs in India, applications are emerging in eldercare, mental health training, and accessibility4

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. As AI agents become increasingly human-like, questions around safety, pricing models, and the pace of AI development remain central to the conversation2

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. The shift from voice generation to full conversational AI capable of completing workflows suggests that India's voice-first culture and multilingual complexity may indeed shape how the world interacts with AI agents in sales, healthcare, education, and beyond.