EU Big Tech Regulation expands to cloud and AI services as regulators investigate Amazon, Microsoft

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The European Union is expanding its Digital Markets Act (DMA) to cover cloud and artificial intelligence services, marking a significant shift in regulatory focus. EU regulators are investigating whether Amazon and Microsoft should be designated as gatekeepers for their cloud computing operations, aiming to ensure fairer competition in these rapidly growing digital sectors.

EU Big Tech Regulation Shifts Focus to Emerging Technologies

The European Union is preparing to extend Digital Markets Act oversight to cloud and artificial intelligence services, signaling a new phase in its efforts toward reining in Big Tech. EU regulators announced Tuesday that after observing positive outcomes in other digital areas since the Digital Markets Act (DMA) became applicable in May 2023, they now plan to ensure fairer competition in Big Tech across these rapidly evolving sectors

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. The Digital Markets Act currently targets major technology companies including Alphabet, Amazon, Apple, Booking.com, ByteDance, Meta Platforms, and Microsoft, imposing obligations on these designated gatekeepers to prevent them from abusing their market dominance

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Source: ET

Source: ET

Cloud Computing Services Regulation Under Investigation

Regulators are now investigating whether Amazon and Microsoft should be labelled gatekeepers for their cloud computing services under the DMA framework, examining whether the legislation can effectively tackle anticompetitive practices in this sector

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. This EU Commission investigation represents a critical expansion of regulatory oversight into infrastructure that powers much of the modern digital economy. "The DMA was designed to be future-proof and adapt to emerging challenges, for example in AI and cloud," European Union antitrust chief Teresa Ribera said in a statement

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. The Commission, acting as the EU competition enforcer, stated its aim was to make cloud and AI services "fairer and more contestable"

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Artificial Intelligence Services Regulation Takes Shape

The Commission will examine whether certain AI services should be designated as virtual assistant core platform services, potentially bringing them under the same regulatory framework that governs other digital platforms

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. This move addresses growing concerns about market dominance in artificial intelligence services regulation, as AI increasingly becomes embedded in everyday digital experiences. Brussels is exploring the possibility of classifying certain AI services as core platforms, similar to virtual assistants, while adapting regulation to technological shifts

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. The stated objective is to make these markets more open and equitable as AI capabilities expand across the technology landscape.

Source: Reuters

Source: Reuters

Industry Pushback and Privacy Concerns

Apple criticized the report, saying it failed to account for the DMA's impact on user privacy, security, and innovation concerns. The company warned that risks to EU users include more exposure to harmful content via alternative distribution, disruption to seamless experiences, sharing highly sensitive information with untrusted third parties, and delays in receiving the latest features and technologies available elsewhere

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. Despite these objections, the Commission maintains that the existing framework remains fit for purpose and has no plans to change the criteria used to designate companies as DMA gatekeepers or modify the list of obligations

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Progress and Future Enforcement

Regulators reported that the DMA has allowed users to transfer their data more easily when switching to rival services and devices, while enabling device makers to achieve greater interoperability with Big Tech operating systems

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. However, the Commission clarified it would not mandate interoperability between designated social networks, stating "there is no clear demand for interoperability between designated social networks"

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. Pan-European consumer lobbying organization BEUC urged the Commission to strengthen enforcement especially in new digital areas, suggesting that while progress has been made, more robust action may be needed to address emerging challenges in cloud and AI markets

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. As these investigations proceed, technology companies and users alike will be watching to see how antitrust laws evolve to address the unique competitive dynamics of cloud infrastructure and AI platforms.

Source: Market Screener

Source: Market Screener

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