GoDaddy Study: Indian Women Entrepreneurs Embrace AI, Lead Households Financially

Indian Women Entrepreneurs Lead Households and Embrace AI

GoDaddy's 2025 Global Entrepreneurship Survey has unveiled compelling insights into the landscape of women entrepreneurship in India. The study reveals that 37% of Indian female small business owners are now the primary income earners for their households, marking a significant shift in traditional economic roles 1

1

Growing Presence of Women in Indian Entrepreneurship

The survey highlights that over a quarter (27%) of small businesses in India are women-owned, with an impressive 74% of these having been launched in the last five years. This statistic underscores the resilience and determination of women entrepreneurs, especially considering the challenging economic climate brought on by the COVID-19 pandemic 1

1

Confidence and AI Adoption

Women entrepreneurs are not just running businesses; they're excelling with remarkable confidence. A staggering 90% of those surveyed expressed belief in their capabilities, demonstrating their well-founded strength in the business arena. Moreover, nearly four in five (79%) agree that AI will help their small businesses compete with larger, better-resourced companies in the coming year 2

2

AI Tools Saving Time and Boosting Productivity

The study reveals that Indian women entrepreneurs are saving an average of 12 hours per week by using AI tools such as GoDaddy Airo®, an AI-powered platform that simplifies website creation, logo design, and digital marketing strategies. This time saved equates to over one working day per week, which these entrepreneurs are utilizing for creative ideation (63%), skill enhancement (55%), and future business planning (46%) 2

2

Resilience Amid Economic Uncertainty

Despite mixed emotions about the current Indian economy, with only 38% feeling very optimistic, women entrepreneurs remain resilient. An overwhelming 81% believe their business will grow in the next 3-5 years, surpassing the confidence levels of their male counterparts (77%) 1

1

Related Stories

Women in AI represent just 10% of Indian startup founders despite higher course completion rates

Women in Tech See Generative AI as Crucial for Career Growth, but Face Readiness Gap

Women Raising Their Skills Game in Drive to Thrive in the Workforce

Women Recognize the Importance of AI for Career Advancement, Despite Lower Interest

Embracing Digital Tools for Growth

Women entrepreneurs are finding fulfillment in creating their own income sources (58%), supporting their families (52%), and learning new skills to run their businesses (44%). The adoption of digital tools, particularly AI-powered solutions, is playing a crucial role in their success 1

1

Impact on Quality of Life

Entrepreneurship is significantly enhancing the quality of life for these women, with 79% of respondents stating that it has offered them a sense of fulfillment and empowerment, along with the opportunity to pursue their passions 1

1