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Google tests letting Gemini call businesses for you
With AI agents like Meta's Muse and Instinct now able to make calls on users' behalf, Google is now letting Gemini call businesses with a new feature called "Call for Me." The feature will initially roll out to Pixel 11 owners who pay for a Gemini subscription in the U.S. It will also require the
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Google's Gemini Can Now Make Calls for You on Pixel Phones
Call for Me -- a feature that's exclusive to the Pixel 11 series -- gives robocalls a new meaning. Google has been trying to have its AI assistant make phone calls on your behalf for almost 10 years. Remember Duplex? It enabled the now-defunct Google Assistant to call restaurants and book tables.
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Gemini can now call businesses for you so you don't have to wait on hold
Google's launching an "early experiment" feature on Pixel 11 that lets users delegate local business calls to Gemini, like making a reservation, checking if a product is in stock, or rescheduling an appointment. According to Google, you don't even need to start the call to have Gemini handle it for
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Pixel 11's Call For Me feature begins preliminary rollout - Engadget
Google has had an AI-driven Hold for Me feature available for several generations of the Pixel smartphone. Starting today, the company's AI will be able to handle an entire phone call for some routine business tasks. Select Pixel 11 owners can ask the Gemini chatbot to make a call within the Gemini
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Google's new Call for Me feature does exactly what it sounds like
The feature is rolling out in early preview to paid Gemini subscribers in the US enrolled in the Phone by Google Public Beta on Pixel 11 devices. Your Google Pixel offers several handy Call Assist features baked right into the Phone by Google app, and that suite is set to grow by one starting
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Google's Pixel phone app can now make calls for you, but there's a catch
Google's big focus for Android this year has been "intelligence" features. As usual, most of its work has gone towards the Pixel series. Now, one of the best reasons to own a Pixel phone is about to get even better: the Phone app. Yes, the Phone app is sneakily one of the best things about owning
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Your Pixel 11 just got a personal assistant that actually makes calls on your behalf
Google's Call for Me feature takes AI convenience to the next level. It's designed to make general calls to businesses on your behalf and converse with the person at the other end, ready to make it so you don't have to speak to another person, if you don't want to. Equally, shop staff will have
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Pixel 11 starts testing 'Call for Me' to have Gemini phone on your behalf
Following Direct My Call and Hold for Me, Google is introducing "Call for Me" on the Pixel 11 series. Reminiscent of Google Duplex, this Gemini Intelligence feature is officially an "early experiment" to let Google handle "routine phone calls" to book appointments, place items on hold, and
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Pixel 11 phones will soon have a new Gemini Intelligence feature that will actually make phone calls on your behalf -- and it's exactly what the introvert in me wants
I've said it countless times: when it comes to genuinely useful AI tools, Google's Pixel phones consistently set the benchmark. I thought past efforts such as Call Screen, Voice Translate, and Gemini Live showcased the power of what AI could do, but this latest Gemini Intelligence feature coming to
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Pixel 11 Gets "Call for Me" Feature to Let Gemini Make Calls For You
Google believes its new Pixel 11 phones are ready to handle more work for you, which means you are ready to trust that Gemini can take care of routine tasks, like phone calls. Yep, you read that correctly - we're at the point where Gemini is going to call on your behalf because you have built
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Google launched Call for Me, an AI-powered feature that lets Gemini make phone calls to businesses on your behalf. Available as an early preview for paid Gemini subscribers on Pixel 11 in the US, the feature can check product availability, reschedule appointments, and navigate automated phone systems while you monitor via live transcript.
Google has launched Call for Me, an AI-powered feature that enables Google Gemini to call businesses on behalf of users
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. Rolling out as an early experiment to Pixel 11 owners, the feature marks a significant expansion of Google's AI-driven automation capabilities in consumer devices. Unlike previous iterations, Call for Me allows the AI assistant to make phone calls and handle complete conversations from start to finish, including sharing user-approved personal information during calls1
.Source: 9to5Google
The feature is currently available to paid Gemini subscribers enrolled in the Phone by Google Public Beta on Pixel 11 series devices in the US
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. Users can initiate calls directly through the Gemini app, asking the AI to handle tasks like checking product availability at a hardware store, rescheduling appointments, or making restaurant reservations4
.When users request a call, Gemini Intelligence introduces itself as an AI assistant and discloses it's calling on the user's behalf
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. The AI can navigate automated phone systems using existing technology from Direct My Call, wait on hold using Hold for Me capabilities, and engage in back-and-forth conversations with real people to ensure requests are handled properly2
.Users maintain full control throughout the process. A live transcript displays the conversation in real-time on the Pixel 11, allowing users to monitor progress and take over at any point
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. The calls are placed using the user's own phone number, dialed directly from their device1
.Google says the feature can handle moderately complex tasks, such as calling a store to place items on hold, moving scheduled appointments to different dates, or reserving specific seating arrangements at restaurants
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. The assistant's voice matches the one used in Gemini Live interactions, regardless of the user's preferred Gemini voice settings2
.Call for Me represents the culmination of nearly 10 years of experimentation with AI-assisted calling at Google
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. The company first demonstrated its vision at an I/O developer conference years ago with Google Assistant calling a salon to make a reservation, complete with natural-sounding "umm's" and "ahh's" to mimic human conversation1
.Last year, Google rolled out "Ask for Me," which let Gemini call businesses to inquire about pricing or services
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. Pixel smartphones have also featured Hold for Me, which alerts users when hold music ends and a real person comes to the line, and Direct My Call, which displays numbers to navigate automated phone systems before they're spoken5
.Source: Droid Life
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The launch comes as AI agents like Meta Muse AI are also developing similar capabilities to make calls on users' behalf
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. This signals a broader industry shift toward AI-driven automation in daily communication tasks. However, the technology faces real-world challenges. Calls are unpredictable, and businesses may hang up assuming it's spam. Questions remain about how well Gemini handles diverse accents or noisy environments, and whether it can gracefully exit conversations when businesses can't accommodate requests2
.Google acknowledges these concerns, stating it's "starting this experiment at a small scale because real-world conversations are nuanced"
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. A Google spokesperson confirmed the company wants to test various cases to improve the feature across accents and noisy environments, and that Gemini will "politely" hang up if businesses can't accommodate user needs2
.The feature won't call emergency services, though users can ask Gemini to call specific numbers if businesses lack a strong web presence
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. Looking ahead, the technology points toward a future where AI assistants routinely handle routine business interactions. Businesses are already experimenting with AI tools to interface with customers, like California pizza chain Pizza My Heart's Jimmy the Surfer chatbot for ordering2
. The next frontier may see AI assistants calling other AI assistants, fundamentally changing how businesses and consumers interact over the phone.Summarized by
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