Google Tests "Ask for Me" AI Feature to Make Phone Calls on Users' Behalf

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On Fri, 31 Jan, 12:02 AM UTC

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Google is experimenting with an AI-powered feature called "Ask for Me" that can make phone calls to local businesses on behalf of users, gathering information about services, pricing, and availability.

Google Introduces "Ask for Me" AI Feature for Automated Business Inquiries

Google has unveiled an experimental AI-powered feature called "Ask for Me" that aims to revolutionize how users interact with local businesses. This new tool, currently available through Google Search Labs, allows the AI to make phone calls on behalf of users to inquire about services, pricing, and availability 1.

How "Ask for Me" Works

When users search for eligible services like "oil change near me" or "nail salons nearby," they may see an "Ask for Me" button. Upon clicking, users are prompted to fill out a form with specific details about their request. Google's AI then calls local businesses to gather the required information and provides a summary to the user via email or text within approximately 30 minutes 2.

Current Limitations and Availability

The feature is currently limited to inquiries about nail salons and auto shops in the United States, supporting services such as oil changes, tire and brake replacements, emissions tests, and manicure/pedicure appointments 3. It's available for English-language queries on both desktop and mobile platforms for users who have opted into Google Search Labs.

Technology Behind "Ask for Me"

The feature is powered by Google's Duplex technology, which has previously been used for making restaurant reservations and updating business information online 4. This AI system is designed to handle natural language conversations and navigate various scenarios that may arise during a phone call.

Business Perspective and Opt-Out Option

For businesses receiving these calls, Google has implemented measures to ensure transparency and control. At the start of each call, the AI system clearly identifies itself as an automated system calling on behalf of a potential customer 5. Businesses have the option to opt out of receiving these AI-generated calls through their Google Business Profile settings or by simply requesting not to be called again during an interaction.

Potential Impact and Concerns

While the feature promises convenience for users, particularly those with social anxiety or time constraints, it raises questions about the increasing automation of human interactions. There are concerns about how businesses will adapt to handling AI-generated inquiries and whether this might lead to an overload of automated calls 1.

Future Prospects

As an experimental feature, "Ask for Me" has the potential to expand to other types of services and regions in the future. Google is closely monitoring its performance and user feedback to refine and possibly broaden its capabilities 2.

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