Google locks in multi-year partnerships with Arsenal, Barcelona, Bayern, Liverpool and PSG

Google's new deal will put the Pixel 11 and Gemini in front of millions

With the Pixel 11 series now official, features such as Magic Capture, 4K Portrait Video, Pro Stable Video, and 8K Video Boost should make the phones particularly interesting for soccer-focused content. Google is locking in its European soccer footprint by extending multi-year partnerships with five of the world's biggest clubs: Arsenal, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain. Taking on the dual role of Official Consumer AI and Official Smartphone Partner, Google is putting both Gemini and its brand-new Pixel 11 series right at the center of matchday culture. We've already grown accustomed to seeing Pixel devices capture unfiltered, behind-the-scenes content, post-match tunnel interviews, and pitch-side highlights. In a blog post, Google says this renewed push expands those "Shot on Pixel" moments across both men's and women's teams. At the same time, Gemini is being positioned as every fan's tactical companion, ready to dissect mid-game formation shifts or settle post-match stat debates on the fly. The timing couldn't be better as Europe's top domestic leagues gear up. The English Premier League kicks off this Friday with current champions Arsenal hosting Coventry City, followed by Liverpool taking on Newcastle on Sunday, August 23. In Spain, current La Liga champions Barcelona travel to Elche on Sunday, while current UCL champions PSG face Rennes this weekend ahead of Bayern Munich's Bundesliga opener on August 28. As these matches gather pace, expect club media teams to lean heavily on the Pixel 11's upgraded camera hardware. For high-octane stadium action, features like Magic Capture, which automatically extracts crisp, HDR+ still photos while recording video, will ensure no blink-and-you'll-miss-it goal celebration gets lost. That could be particularly useful when a photographer or social-media team has only one chance to capture a goal celebration or a player's reaction. The Pixel 11's Tensor G6 also adds 4K portrait video, while the Pro models get Pro Stable Video and 8K Video Boost. The latter two should be especially useful for polished social clips, interviews, and action footage where stabilization and additional detail matter. For distant action, Pixel 11 Pro and Pro XL can reach up to 120x Pro Zoom, with 5x native zoom and 10x optical-quality zoom. Instant Night Sight also makes low-light photography significantly faster, which should come in handy for evening matches and stadium scenes. Having watched Google steadily build its presence in sports media over recent seasons, this expanded multi-club push feels like a natural evolution. As action across Europe heats up over the coming weeks, keep an eye out for how Pixel 11 and Gemini transform the way we experience matchday content, both on and off the pitch.

Get closer to the game with Gemini and Pixel

We're launching new long-term partnerships with five of the world's most iconic football clubs: Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain. As their Official Consumer AI and Official Smartphone Partner, Gemini and Pixel are coming together to help put fans right at the heart of the action. Supercharging match days with Gemini Football culture is fueled by the stories that define the game, both on and off the pitch. With Gemini as their personal assistant, supporters can dive deeper into match and club insights and stay connected to the moments that matter most. Whether you're dissecting a mid-game formation change in the midst of a European club clash or settling a post-match debate with precise head-to-head history, Gemini's advanced agentic capabilities proactively handle tasks on your behalf and put answers right in your hands, keeping you at the heart of the action. Bringing you a new angle on the game with Pixel As the Official Smartphone Partner, Google Pixel is working with club media teams to capture all the raw, unfiltered moments and emotions behind the scenes of the match. Through our signature "Shot on Pixel" series, club social teams will use Pixel's camera with our AI tools to share fresh, authentic perspectives. Plus, you can already show your colors by customizing your Pixel 11 device with official club wallpapers. Raising the visibility of women's football A fundamental part of these partnerships is our commitment to help closing the visibility gap in women's football. Record-breaking crowds are watching women's tournaments, yet the game still lacks the media coverage and visibility it deserves. By partnering equally across both men's and women's teams, we are putting our technology to work to help change that. Together with the clubs we will capture jaw dropping pitch-side action, produce unforgettable content, and amplify the reach of the women's game globally - driving the visibility needed to help inspire the next generation of players and fans. Across our partner clubs We are incredibly proud to collaborate with Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC and Paris Saint-Germain - clubs that represent the very best of football heritage and community across Europe's top leagues. Together, we will deliver exclusive behind-the-scenes content, matchday insights and new AI-powered fan experiences to bring supporters closer to the stories and stats that define their favorite teams.

Google partners with Arsenal, Barcelona, Bayern, Liverpool and PSG for AI-powered fan experiences

Google announced new partnerships with five major European football clubs. Gemini AI and Pixel smartphones will enhance fan experiences and club content. Supporters will receive AI-powered match insights and behind-the-scenes access. The collaboration also aims to boost global visibility for women's football. This initiative integrates advanced technology into the world of professional sports. Google on Monday announced long-term partnerships with five of Europe's biggest football clubs -- Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC and Paris Saint-Germain (PSG) -- making Gemini and Pixel their Official Consumer AI and Official Smartphone partners. The partnerships will bring Google's Gemini AI and Pixel smartphones into matchday experiences, club content and fan engagement, with supporters getting access to AI-powered match insights, club statistics and behind-the-scenes content. The move comes as Google expands its use of AI across sports. Earlier this year, Google partnered with the International Cricket Council (ICC) for the ICC Men's T20 World Cup 2026, naming Gemini the Official AI Fan Companion and Pixel the Official Smartphone. Also Read: 'Now Google can help with your Googly': says Sundar Pichai as Gemini collaborates with ICC As part of that partnership, Google introduced features including an "Explore Cricket" tab in the Gemini app, AI-generated cricket insights and quizzes, and Pixel-powered views from inside stadiums. The partnership also included the "Craziest Fan Kaun" contest, which used Gemini's image-generation capabilities to let fans create AI-designed fan avatars. Gemini to bring AI-powered match insights Under the new football partnerships, Gemini will act as a personal AI assistant for fans, helping them explore match and club information. Google said supporters will be able to use Gemini to analyse moments such as formation changes during matches, access head-to-head statistics and settle post-match debates. Its agentic capabilities will also allow Gemini to proactively handle tasks on users' behalf. Pixel to capture behind-the-scenes football content Google Pixel will work with the clubs' media teams to capture behind-the-scenes moments, player interactions and matchday content. The clubs will use Pixel's cameras and AI tools as part of Google's "Shot on Pixel" series, offering fans new perspectives on matches and the moments around them. Google also said Pixel 11 users can customise their devices with official wallpapers from the partner clubs. Google targets women's football visibility The partnerships will also focus on increasing the global visibility of women's football. Google said it will work with both men's and women's teams to produce pitch-side content and amplify coverage of the women's game globally. The company said the initiative aims to address the visibility gap in women's football despite growing audiences and record crowds at women's tournaments. With Arsenal, Barcelona, Bayern Munich, Liverpool and PSG, Google said it will deliver exclusive behind-the-scenes content, matchday insights and AI-powered fan experiences designed to bring supporters closer to the teams and stories behind the game.