Higgsfield raises $400M Series B, valuation quadruples to $5.4B in 8 months with $700M revenue

Higgsfield raises $400M Series B, quadrupling its valuation in 8 months to $5.4B

Higgsfield announced Monday that it has raised a $400 million Series B at a $5.4 billion valuation. This new round is just eight months after nabbing a $1.3 billion valuation. Higgsfield, founded by former Snap exec Alex Mashrabov in 2023, lets users create AI images and videos. It made headlines this past year for premiering AI-generated movies at both Cannes and in New York. It has tools like the Cinema Studio to help filmmakers direct AI films and the Marketing Studio for marketing and advertising teams. In a release announcing the round, the company touted $700 million in annualized revenue and 30 million users across 200 countries. One growing market for the company has been enterprises. It is now working with 390 of the Fortune 500, it said. Mashrabov told TechCrunch that Higgsfield expects "enterprise adoption of video AI to become much more deeply embedded in everyday marketing and creative workflows." The fresh capital will fund the usual business needs like hiring and product development. But it will also help pay for compute. "Video is one of the most compute-intensive domains in AI," Mashrabov explained. Just one minute of video is like processing 60,000 words. Securing reliable compute capacity has therefore become a necessary expense to remain competitive with others in the industry like Synthesia and Runway. DST Global led the latest round, with many other investors piling in including Goldman Sachs Alternatives, Valor Capital, and Tribe Capital.

Higgsfield valued at $5.4bn as Goldman and Intel back AI video start-up

Higgsfield, an AI video generation platform, has raised $400mn at a $5.4bn valuation from investors including DST Global, Goldman Sachs, Liberty Global and Intel, as the two-year-old start-up expands its push into corporate subscriptions. The fundraising comes eight months after the company, founded by former Snap executive Alex Mashrabov, raised $80mn at a $1.3bn valuation amid growing adoption of its technology by businesses. The AI platform, which launched in 2025, reached $700mn in annualised revenue in August, up from $20mn about a year earlier. Higgsfield has attracted more than 30mn users across 238 countries and territories, with the US its largest market. "The new funding will help us accelerate our move upmarket. Today, most of our revenue comes from businesses, which is a significant change from January, when business customers accounted for less than 25 per cent of revenue," Mashrabov told the FT. Higgsfield sits at the intersection of social media marketing, entertainment and the creator economy, where a new generation of creators is using AI to produce more polished visual content. More recently, it has shifted its focus towards corporate marketing clients. "At Snapchat, the face filters I built were primarily used by teenagers for entertainment. At Higgsfield, we are transforming how larger businesses run marketing campaigns," Mashrabov said. Goldman Sachs has estimated that the global creator economy, encompassing about 50mn people, could grow from $250bn in 2023 to $480bn by 2027, fuelled by influencer marketing and short-form video advertising. Global spending on digital advertising is forecast to reach $1.1tn by 2030, growing at an annual rate of 8.6 per cent, according to The Business Research Company. Since May, Mashrabov said, brands including Dollar Shave Club had begun building AI-driven marketing systems that used Higgsfield to create multiple videos each day, rather than a single campaign asset. "Dollar Shave Club's CMO has spoken about using Higgsfield and there are hundreds of similar nationwide direct-to-consumer brands using AI not just to make one video but multiple videos a day," said Mashrabov. He said social media teams were using AI to keep pace with the rapid turnover of online content while reducing their dependence on expensive creative agencies. The technology could both lower marketing costs and help brands sell more products by producing fresh videos at scale, he added. The round will allow Higgsfield to continue investing in enterprise products, security and computing power. "Compute is scarce and the funding will enable us to make substantial compute reservations so that we can offer a best-in-class service," said Mashrabov. Higgsfield has also supported AI-generated films, a use of the technology which has unsettled some in Hollywood over its potential effect on creative jobs. The company is increasingly targeting corporate customers using its tools to produce marketing content. The other investors include Tribe Capital, Smash Capital, Fifth Wall, Valor Capital, Liberty Global Tech Ventures, Mirae Asset Capital and NTT DOCOMO Ventures. Goldman is making the investment through its Equity Growth fund.

Higgsfield's valuation soars fourfold to $5.4 billion in six months on AI content demand

Aug 17 (Reuters) - AI startup Higgsfield saw its valuation quadruple in about six months to $5.4 billion after raising $400 million in its latest funding round, as demand for AI-generated marketing and media content grows. DST Capital led the Series B funding, with participation from Growth Equity at Goldman Sachs Alternatives, Tribe ⁠Capital and Intel Capital among others. Accel, Menlo Ventures and GFT Ventures were among existing investors that also participated in the round. Here are some details: Reporting by Prathik Jayaprakash in Bengaluru; Editing by Vijay Kishore Our Standards: The Thomson Reuters Trust Principles., opens new tab

Higgsfield Series B: $400mn, and agencies should look up

The Higgsfield Series B raised $400mn at a $5.4bn valuation, four times what the AI video startup was worth in January. Its annualised revenue run rate went from about $20mn to $700mn in a year. Most of that money now comes from businesses, not creators. Higgsfield has raised $400mn at a $5.4bn valuation. DST Global led the round. Goldman Sachs, Intel Capital, and Liberty Global Tech Ventures all took part, alongside Tribe Capital, Smash Capital, Fifth Wall, Valor Capital, Mirae Asset Capital, and NTT DOCOMO Ventures. The company was valued at $1.3bn in January. That is roughly four times higher in eight months. We reported in July that Higgsfield was in talks at $5bn. It closed above that. The number that matters is not the valuation Higgsfield says its annualised revenue reached $700mn this month. A year earlier the figure was about $20mn. Read that carefully, because it is a run rate rather than booked annual revenue. It takes current performance and extrapolates forward. A company growing this fast will flatter itself by that measure, and a company that stalls will look worse than its accounts. Even so, the direction is not in doubt. At $5.4bn against a $700mn run rate, the multiple is under eight. By the standards of AI valuations in 2026, that is restrained. Consumer to enterprise, again The Higgsfield Series B is really a story about who is paying. In January, business customers accounted for less than a quarter of revenue. Most of it now comes from businesses. "The new funding will help us accelerate our move upmarket," founder Alex Mashrabov told the Financial Times. That crossover should look familiar. OpenAI told shareholders this month that its enterprise revenue had overtaken consumer. Two AI companies of very different sizes crossed the same line within weeks of each other. Higgsfield now says it serves 390 of the Fortune 500. When we covered its enterprise agents in June, the claim was 78% of the Fortune 500. Those are the same number, stated two ways. What the money is actually buying The detail worth holding onto is not the round. It is what customers do with the product. Since May, Mashrabov says, brands including Dollar Shave Club have been building systems that generate several marketing videos a day. Not one asset per campaign. Several a day, continuously. Reuters lists the tools behind it: Soul 2.0 for image generation, and Keyframes for storyboards. Global users have doubled since January. Mashrabov is explicit about what this displaces. Social media teams are using the tools to keep up with the churn of online content while reducing their reliance on expensive creative agencies. That is the business underneath the valuation. An agency retainer is a recurring cost that a subscription can replace, and the people who lose that work are not in the press release. It also runs a free training programme, Higgsfield Academy, which it says has drawn more than 400,000 course visitors and 67,000 completed lessons. Teaching people to use a tool is cheaper than selling it to them. The cap table is doing work Look at who bought in. Intel Capital sells compute. Liberty Global Tech Ventures and NTT DOCOMO Ventures sell connectivity and distribution. Smash Capital was co-founded by Kevin Mayer, formerly of Disney, which puts media on the register too. Higgsfield describes these as strategic investments spanning compute, connectivity, distribution, media, and advertising. That is a company buying its supply chain and its route to market at the same time as it raises cash. Accel, Menlo Ventures, and GFT Ventures all followed on. So did Natalia Vodianova Arnault, the model and investor, who joins as an adviser. The founder, and where he built it Mashrabov ran generative AI at Snap. Before that he co-founded AI Factory, the computer vision company behind Snapchat's face filters and Cameos, which Snap bought in 2019. "At Snapchat, the face filters I built were primarily used by teenagers for entertainment," he told the FT. He said the company is now changing how larger businesses run marketing campaigns. The platform launched in 2025 and has passed 30 million users across 238 countries and territories. The United States is its largest market. Co-founder and chief technology officer Yerzat Dulat is running a STEM programme across eight rural schools in Central Asia, which is a reminder that this is not a Palo Alto story by origin. Three things that could go wrong Compute is the first, and Mashrabov named it himself. He told the FT that compute is scarce, and that part of the raise will fund reservations so the service holds up. That is a cost line which grows with success. The second is the layer Higgsfield occupies. It builds on models it does not own. Our own reporting found that China quietly won AI video at the model level, which leaves application companies dependent on whoever is cheapest and best that quarter. The third is the reception. Higgsfield has supported AI-generated films, and that has unsettled parts of Hollywood worried about creative jobs. A company selling faster, cheaper video production to brands is selling the same thing that makes an industry nervous. The market they are betting on Goldman Sachs reckons the creator economy covers about 50 million people, and could grow from $250bn in 2023 to $480bn by 2027. Global digital advertising spending is forecast to reach $1.1tn by 2030. Those are the numbers that make a $5.4bn valuation look small rather than large. They are also forecasts, and forecasts are how AI rounds get priced. The test is narrower than the market size. Higgsfield says users of its agentic products grew 42-fold in three months after a launch in May, generating more than 20 million pieces of content a month. If those customers are still there in a year, the run rate becomes revenue. If the churn shows up first, $700mn was a peak rather than a floor.

Higgsfield raises $400 million Series B at $5.4 billion valuation

The AI video platform said its annualized revenue reached $700 million this month, up from $20 million a year earlier Higgsfield announced a $400 million Series B financing round on Monday at a $5.4 billion valuation, more than quadrupling its $1.3 billion valuation from its Series A funding round. DST Global led the round, with participation from Tribe Capital, Growth Equity at Goldman Sachs $GS Alternatives, Smash Capital, Fifth Wall, Valor Capital, Intel $INTC Capital, Liberty Global Tech Ventures, Mirae Asset Capital, and NTT DOCOMO Ventures, the company said. Existing investors including Accel, Menlo Ventures, and GFT Ventures also participated.

Higgsfield raises $400M at $5.4 billion valuation to scale video and image generation platform

Higgsfield raises $400M at $5.4 billion valuation to scale video and image generation platform Generative artificial intelligence video and image creation platform for professionals Higgsfield Inc. today announced that it raised $400 million in early-stage funding, quadrupling the company's valuation to $5.4 billion since its previous funding round in January. The Series B round was led by DST Global, with participation from Tribe Capital, Growth Equity at Goldman Sachs Alternatives, Smash Capital, Fifth Wall, Valor Capital, Intel Capital and over half a dozen existing investors. Higgsfield is best known for what the company calls a visual reasoning engine for generating and editing media - especially cinematic video, images and voice/audio - using text prompts or references. The company helps professionals with AI tools that deliver visual effects and AI motion, character and scene consistency, and packages that offer what it calls best-in-industry tools on a dedicated cloud platform. "Every business needs visual content, but creating it at the quality, speed and scale companies demand remains complex and expensive," said co-founder and Chief Executive Alex Mashrabov. "AI is fundamentally changing that. The next wave of value will be created by the applications that put this technology to work." Under the hood, Higgsfield aggregates AI models including its own proprietary video, image and audio models such as Soul 2.0, its proprietary photorealistic model focused on fashion/editorial imagery and persistent characters, and leading AI models such as Veo 3.1, a powerful video generation model from Google LLC. The company said it serves more than 30 million users globally across 238 countries and territories, with the United States representing its largest market. AI agents are one of the company's largest market drivers, with autonomous capabilities a major force behind adoption of the platform's products and tools among new customers. Higgsfield recently launched Supercomputer in May, an agentic AI product that automates workflows, runs agents and skills. The company said that after the launch, agentic tool use on the platform increased by 42-fold in just three months, leading to more than 20 million content generations per month. Customers of Higgsfield include 360 of the Fortune 500 list and the company said its enterprise customer base spans advertising and marketing, media and entertainment, broadcasting, fashion, retail, consumer, technology, finance and pharmaceuticals.

Higgsfield Raises $400 Million for AI Video Platform | PYMNTS.com

The company achieved that valuation as it raised $400 million in a Series B funding round, Higgsfield announced Monday (Aug. 17). The startup says it will use the new funding to expand its time and scale its go-to-market efforts as it courts new business customers. "Every business needs visual content, but creating it at the quality, speed and scale companies demand remains complex and expensive," Alex Mashrabov, a former Snap executive and co-founder/CEO of Higgsfield, said in a news release. "AI is fundamentally changing that. The next wave of value will be created by the applications that put this technology to work, and Higgsfield is leading that shift in visual media. We're building the platform businesses use to create high-quality content faster and more efficiently, positioning Higgsfield at the center of a multi-trillion-dollar global market." According to the release, the new funding more than quadruples Higgsfield's valuation of $1.3 billion. The company has more than 30 million customers and has seen increased adoption of its agentic artificial intelligence (AI) products, which "automate complex, multi-scene visual production," the release added. In an interview with the Financial Times about the funding round, Mashrabov said the company's business customer base has ballooned since January. Those clients make up the bulk of Higgsfield's revenue, up from less than 25% at the start of the year. He said the company has recently begun to concentrate more on corporate marketing clients. "At Snapchat, the face filters I built were primarily used by teenagers for entertainment. At Higgsfield, we are transforming how larger businesses run marketing campaigns," Mashrabov told the FT. In related news, PYMNTS wrote last week about AI systems' increasing prominence in product discovery. If this trend continues, the report said, "the advertising model retailers have spent two decades building starts to strain." Retail media networks have typically relied on human attention, with sponsored listings, search placement and visual promotions aimed at persuading people who are scrolling a page. Chris Selland, founder of Differential Factor and a lecturer at Northeastern University's D'Amore-McKim School of Business, sees that competition going somewhere else entirely. "AEO is the new battleground for digital shelf space," Selland told PYMNTS, using the term for AI engine optimization. He envisioned a future where product selection happens via an API call and not a shopper browsing a page.

Higgsfield's valuation soars fourfold to US$5.4 billion in six months on AI content demand

AI startup Higgsfield saw its valuation quadruple in about six months to US$5.4 billion after raising US$400 million in its latest funding round, as demand for AI-generated marketing and media content grows. DST Capital led the Series B funding, with participation from Growth Equity at Goldman Sachs Alternatives, Tribe Capital and Intel Capital among others. Accel, Menlo Ventures and GFT Ventures were among existing investors that also participated in the round. Here are some details: * The AI-native platform, serving creators, marketers and studios, said its annualized revenue reached US$700 million this month. * The company, known for proprietary tools like Soul 2.0 for image generation and Keyframes for storyboards, plans to use the funding for global sales and management operations, alongside investments in infrastructure, research and hiring. * Higgsfield's enterprise customer base spans advertising and marketing, entertainment and broadcasting among others, with global users doubling since January to over 30 million. * The company was valued at more than US$1.3 billion in January after raising more than US$130 million across its Series A financing rounds.