HMD 2660 Flip Senior Edition Launches With AI Companion Mary for Older Adults at £79.99

HMD 2660 Flip Senior Edition Brings AI Companion to Feature Phone Market

Human Mobile Devices has launched the HMD 2660 Flip Senior Edition, a feature phone designed specifically as a phone for older adults that integrates an AI companion called Mary directly into its interface1

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. The device builds on the standard 2660 Flip model introduced in March 2025, adding conversational AI capabilities through a partnership with inTouch, a senior services company specializing in AI-driven companionship3

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. This HMD feature phone represents a shift toward embedding assistive technology directly into hardware rather than requiring separate app installations.

AI Companion Mary Engineered for Cognitive Engagement

The phone with AI companion features Mary, an assistant engineered specifically to address communication needs of seniors through cognitive engagement techniques3

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. Mary utilizes simplified language, adopts a measured speaking pace, and accommodates extended conversational pauses to match the interaction style preferred by older users2

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. The AI companion Mary can discuss topics including nature and history, narrate stories, host memory games, and retain details from previous conversations to personalize ongoing interactions2

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. A dedicated button on the clamshell design provides immediate access to the service, which operates 24/7 without requiring separate logins after initial activation2

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Subscription Model and Pricing Structure

The HMD 2660 Flip Senior Edition is priced at £79.99 (roughly Rs. 10,100) in the UK and ships in Cosy Black2

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. The purchase includes a five-hour trial of the inTouch AI companion service2

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. Beyond this initial allocation, continued access requires a subscription model priced at £16.90 (roughly Rs. 2,100) per month, which can be cancelled at any time2

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. The monthly subscription does not auto-renew, and core telephony features remain functional if users decline the service3

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. This pricing positions the device as an accessible entry point for seniors seeking companionship technology without smartphone complexity.

Technical Specifications and Hardware Platform

The feature phone retains the core hardware of the standard 2660 Flip with a 2.8-inch QVGA main display and 1.77-inch QQVGA secondary screen1

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. It runs on Series 30+ OS powered by a Unisoc T107 single-core processor paired with 64MB of RAM and 128MB of internal storage, expandable up to 32GB via microSD card1

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. The device includes a 0.3-megapixel rear camera with LED flash, 3.5mm headphone jack, FM radio, and MP3 player1

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. The removable battery provides 1,450mAh capacity rated for up to 8.1 hours of talk time2

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. Connectivity includes 4G VoLTE, Bluetooth 5.0, and USB Type-C charging, while an IP54 rating offers protection against dust and splashes1

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. The device measures 198.9 x 55 x 19mm when closed and weighs 136.4g1

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Market Implications for Senior-Focused Technology

This launch signals growing attention to the senior technology market, where simplicity and purpose-built features matter more than cutting-edge specifications. By embedding AI directly into a feature phone rather than requiring smartphone navigation, Human Mobile Devices addresses a key barrier for older adults who may find app ecosystems overwhelming. The partnership between HMD and inTouch, established in March 2026, demonstrates how hardware manufacturers are collaborating with specialized AI developers to create targeted solutions3

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. Watch for whether other manufacturers adopt similar embedded AI approaches, and whether subscription pricing for conversational AI services becomes standard in assistive technology products. The device's availability through HMD's UK shopfront suggests initial market testing before potential broader rollout3

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