HONOR Unveils AI-Powered Watch 5 Ultra and New Ecosystem Strategy at MWC 2025

HONOR's Strategic Shift Towards AI-Driven Ecosystem

At Mobile World Congress (MWC) 2025, HONOR, the global technology brand, unveiled its ambitious ALPHA PLAN, signaling a significant shift in the company's direction. Under the leadership of new CEO James Li, HONOR aims to transform from a smartphone manufacturer into a global leader in AI device ecosystems 1

1

.

The ALPHA PLAN emphasizes a consumer-centric approach and an open ecosystem, demonstrating HONOR's commitment to innovation and user experience. As part of this strategy, HONOR has pledged to provide seven years of Android OS and security updates for its Magic Series smartphones, starting with the HONOR Magic7 Pro 2

2

. This move aligns HONOR with industry leaders like Samsung and Google in terms of long-term software support.

HONOR Watch 5 Ultra: A Technological Marvel

The centerpiece of HONOR's MWC 2025 showcase was the HONOR Watch 5 Ultra, a smartwatch that combines elegant design with cutting-edge technology. Key features of the Watch 5 Ultra include:

• A 1.5-inch AMOLED high-refresh-rate screen with LTPO technology for an always-on display
• Grade 5 titanium case and Sapphire Crystal glass for durability
• 5ATM water resistance
• Support for 100+ sports modes
• Advanced health tracking features including ECG monitoring, heart rate, blood oxygen, and sleep tracking
• AI-powered Healthy Morning Report for daily health insights
• An impressive 15-day battery life on a single charge

Priced at €279, the Watch 5 Ultra positions itself as a strong competitor in the premium smartwatch market 1

1

.

Expanding the AI-Powered Ecosystem

HONOR's MWC 2025 presentation also introduced other AI-enhanced products:

1. HONOR Earbuds Open: Priced at €149, these open-ear earbuds feature real-time AI-powered translation capabilities.

2. HONOR Pad V9: A mid-range tablet with an 11.5-inch display, 144Hz refresh rate, and MediaTek's Dimensity 8350 Elite chipset. It runs on Magic OS 9.0 based on Android 15 and includes AI features like Magic Portal for simplifying multi-step tasks.

3. Cross-ecosystem file sharing: HONOR showcased a new technology enabling seamless file transfers between iOS and Android devices, similar to features offered by competitors.

AI-Driven Software Enhancements

HONOR demonstrated its commitment to AI integration with new software features:

• AI Upscale: A feature designed to restore and enhance old portrait photos.
• AI noise reduction for calls on the HONOR Pad V9.

These innovations highlight HONOR's focus on leveraging AI to improve user experience across its device ecosystem 1

1

.

As HONOR continues to expand its presence in the global market, the company's shift towards AI-driven innovation and ecosystem development marks a significant step in its evolution. While U.S. availability for these new products remains unconfirmed, HONOR's strategic direction suggests a growing emphasis on competing with established players in the AI and smart device sectors.