ISG Digital Business Summit to Explore AI's Impact on Customer Experience

AI's Growing Influence on Customer Experience

The Information Services Group (ISG) is set to host its Digital Business Summit, a two-day event focusing on the transformative impact of artificial intelligence (AI) on customer experience (CX). Scheduled for June 21-22 at the Westin New York at Times Square, the summit will bring together industry leaders and experts to explore the latest trends and strategies in AI-driven CX 1

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Key Themes and Discussions

The summit will delve into various aspects of AI's role in enhancing customer experience. Attendees can expect discussions on:

1. The impact of generative AI on CX
2. Strategies for implementing AI in contact centers
3. Balancing automation with human interaction
4. Leveraging data and analytics for personalized experiences

Prashant Kelker, ISG partner and chief strategy officer, emphasized the importance of AI in CX, stating, "AI is revolutionizing the way businesses interact with their customers" 2

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Featured Speakers and Sessions

The event will showcase a lineup of prominent speakers, including:

• Mandy Dhaliwal, CMO of Boomi
• Jill Ransome, CMO of Rocket Software
• Anupam Singhal, SVP of Persistent Systems

These industry leaders will share insights on topics such as the role of AI in marketing, sales, and customer service 1

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AI-Powered CX Strategies

The summit will explore how businesses can leverage AI to:

1. Enhance customer engagement
2. Improve operational efficiency
3. Drive innovation in product and service offerings
4. Create more personalized and seamless customer journeys

Attendees will gain valuable insights into the practical applications of AI in CX and learn from real-world case studies presented by industry pioneers 2

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The Future of AI in Business

As AI continues to evolve rapidly, the summit will also address the future implications of this technology for businesses. Discussions will cover:

1. Emerging AI trends and their potential impact on CX
2. Ethical considerations in AI implementation
3. The role of AI in shaping business strategies and competitive advantage

The ISG Digital Business Summit aims to provide attendees with actionable insights and strategies to navigate the AI-driven future of customer experience 1

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