Just Eat Takeaway.com Partners with Rokt to Enhance AI-Powered Retail Media Programme

Just Eat Takeaway.com Expands Retail Media Programme with AI Technology

Just Eat Takeaway.com, one of the world's largest online food delivery marketplaces, has announced a global partnership with Rokt, a leading e-commerce company specializing in AI and machine learning technologies. This collaboration aims to enhance Just Eat's retail media offering and improve customer experience across its portfolio of brands 1

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Leveraging AI for Targeted Advertising

The partnership will utilize Rokt's AI-powered e-commerce technology to enable Just Eat Takeaway.com to offer relevant post-purchase messages to its 82 million active customers. This initiative will be implemented across all of Just Eat Takeaway.com's brand apps and websites, including Just Eat in the UK and Lieferando in Germany 2

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Expanding Reach and Revenue Opportunities

By partnering with Rokt, Just Eat Takeaway.com will be able to:

1. Launch retail media offerings on order confirmation pages across all its portfolio brands for the first time.
2. Enable both endemic and non-endemic advertisers to reach customers with tailored messages.
3. Tap into Rokt's global advertising network to unlock new revenue streams.

Rachel Gómez, Director of Retail Media at Just Eat Takeaway.com, emphasized the company's excitement in leveraging Rokt's technology to expand their retail media programme and enhance customer satisfaction 1

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Rokt's AI-Driven Approach

Rokt's e-commerce network has powered over 6 billion transactions across hundreds of leading e-commerce businesses. Their technology allows merchants to:

1. Leverage first-party data for more relevant customer experiences.
2. Maintain control over the types of offers displayed to customers.
3. Present tailored messages on order confirmation and tracking pages when customers are most engaged.

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Impact on Advertising Reach

The partnership significantly expands Rokt's network, providing advertisers access to:

• 90% of all food delivery customers in the UK
• 60% of the UK population under the age of 40
• Just Eat Takeaway.com's massive consumer audience across 19 countries

Marc Allsop, Head of EMEA at Rokt, highlighted the company's exponential growth in the UK and Europe, with the number of transactions they power more than tripling year over year 1

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Broader Implications for E-commerce and AI

This partnership represents a growing trend of major e-commerce platforms integrating AI-powered advertising solutions. It demonstrates the increasing importance of personalized, context-aware advertising in the digital marketplace, potentially setting new standards for customer engagement and revenue generation in the e-commerce sector.