Toast Inc and Google Maps integrate AI-powered food ordering through Ask Maps conversational feature

Toast stock rises on AI-powered Google Maps ordering feature By Investing.com

Investing.com -- Toast (NYSE:TOST) shares rose 2.75% Thursday after the company announced an expanded integration with Google that enables AI-powered food ordering through Google Maps. The integration allows diners to order directly from Toast restaurants through Ask Maps, a conversational AI feature within Google Maps. When users request restaurant recommendations or specific food through voice or text, Ask Maps can display a Toast restaurant's menu and complete the order process. Toast is a co-developer of the Universal Commerce Protocol for Food, an open standard defining how AI agents discover, order from, and check out with restaurants across platforms including Search, Maps, and Gemini. The company is working with Google and other industry leaders to shape how agentic ordering functions for food and beverage. For Toast restaurants, orders placed through Ask Maps flow through Toast's first-party ordering system, allowing operators to grow order volume without third-party commission fees. The integration positions Toast restaurants directly within the Ask Maps experience where users search for meals. To drive early adoption, Toast is offering a promotional incentive where customers who place an order through Ask Maps will receive $5 in Toast Cash for their next order at any participating Toast restaurant. The promotion can be redeemed through the Toast Local app. The feature is expected to launch in late August, enabling guests to place orders at Toast restaurants using Ask Maps in the Google Maps app. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Toast integrates ordering feature into Google Maps AI By Investing.com

BOSTON - Toast (NYSE:TOST) announced an integration with Google that enables direct food ordering from Toast restaurants through Ask Maps, the conversational AI feature in Google Maps, according to a company statement. The integration allows users to search for restaurant recommendations or specific food items through voice or text in Google Maps and complete orders from Toast restaurants within the same interface. Orders placed through Ask Maps flow through Toast's first-party ordering system without third-party commission fees. Toast is a co-developer of the Universal Commerce Protocol for Food, an open standard designed to enable AI agents to discover, order from, and complete transactions with restaurants across platforms including Search, Maps, and Gemini. "This integration with Google is a direct extension of that work, bringing a new agentic ordering experience to a discovery moment guests already rely on," said Kelly Esten, Chief Marketing Officer and Chief Operating Officer of Enterprise at Toast. To encourage adoption, Toast will fund a promotional offer providing $5 in Toast Cash to customers who place orders through Ask Maps. The credit can be used toward future orders at participating Toast restaurants through the Toast Local app. The promotion requires a minimum order of $30 paid online via express checkout. The feature is expected to launch in late August for Toast restaurants. Toast operates a technology platform for restaurant and retail businesses, integrating software, payments, financial technology solutions, and hardware. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Toast, Inc. and Google Expand Integration to Enable Agentic Food Ordering on Google Maps

Toast, Inc. announced an expanded integration with Google that brings agentic food ordering to Ask Maps, a conversational AI feature within Google Maps. This new experience is powered by an ongoing partnership between Toast, Inc. and Google. Toast, Inc. is a co-developer of the Universal Commerce Protocol (UCP) for Food, an open standard that's defining how AI agents discover, order from, and check out with restaurants across surfaces like Search, Maps, and Gemini, which will help evolve the conversational experience in Ask Maps in the future. Working alongside Google and other industry leaders, Toast, Inc. is helping shape how agentic ordering works specifically for food and beverage, so that as the protocol expands, restaurants stay in control of their sales, menu, pricing, and guest relationships.