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Legato raises $7M to corral in-platform vibe coding with SaaS app AI builder - SiliconANGLE
Legato raises $7M to corral in-platform vibe coding with SaaS app AI builder Legato, a company building in-platform artificial intelligence "vibe" application creation for business users, today announced $7 million in seed funding to expand its software-as-a-service product that allows businesses
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Israeli AI startup founded by women entrepreneurs announces $7 million investment round
Israeli Artificial Intelligence (AI) startup Legato announced on Tuesday that it raised $7 million in an investment round led by S Capital VC, with participation from Cerca Partners. The company, founded by female entrepreneurs Dana Rochman and Shlomit Tennenbaum in 2025, focuses on providing AI
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Israeli AI startup Legato raised $7 million in seed funding led by S Capital VC to expand its platform that embeds AI builders directly into SaaS products. Founded by Dana Rochman and Shlomit Tennenbaum in 2025, the company enables non-technical business users to create custom applications through plain language prompts, compressing customizations from months into hours.
Legato, an Israeli AI startup founded by Dana Rochman and Shlomit Tennenbaum in 2025, announced $7 million in seed funding led by S Capital VC with participation from Cerca Partners
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. The company plans to accelerate its R&D efforts and expand its AI team to further develop its platform that brings AI embeds for SaaS platforms directly to non-technical business users2
. Rochman, who serves as CEO, and Tennenbaum, the Chief Product and Technology Officer, are positioning their company at the intersection of vibe coding and practical business needs1
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Source: SiliconANGLE
Unlike traditional no-code tools aimed at developers, the Legato AI builder targets business users who work within specific platforms daily. The company's approach centers on what it calls the "Platform Creator Economy," where users become professional services creators producing bespoke product extensions within their existing platforms
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. "SaaS platforms are realizing that equipping developers and admins with better no-code or vibe-coding builders is no longer enough," Rochman explained. "The next battleground in the vendor AI race will be about empowering business users -- those who understand the needs best -- to create what they need themselves"1
.Legato employs a multi-agent AI system that enables users to build apps, workflows, and AI agents by simply describing requirements in plain language
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. The platform instantly generates production-ready software while maintaining full visibility and governance for the platform2
. This allows business users, partners, and internal teams to collaborate safely on building applications without lengthy professional services cycles. "With Legato, customizations are compressed into hours rather than months, saving time and resources on traditional professional services," said Aya Peterburg, Managing Partner of S Capital VC2
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The company currently works with a range of SaaS platforms spanning CRMs to HR Tech
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. Looking ahead, Legato intends to expand beyond SaaS into sectors including financial services, healthcare, telecoms, and energy2
. This embedded approach represents what the company sees as the next phase of ecosystem growth, enabling platforms to expand organically through their users and partners, with user-driven features distributed through marketplaces and supported by community-curated knowledge1
. The company enters a saturated market alongside competitors like Loveable Labs Inc., Emergent Labs Inc., Google LLC's Opal, and Monday.com Ltd., but distinguishes itself by targeting platform-native creation rather than general development1
.Summarized by
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