Meta Launches Paid Subscription Plans for Facebook, Instagram, and WhatsApp with AI Tiers

Meta Wants You to Pay for Instagram, Facebook, and WhatsApp Now

Meta is rolling out paid Instagram Plus, Facebook Plus, and WhatsApp Plus plans worldwide as of today. Instagram Plus is priced at $3.99 per month, Facebook Plus is priced at $3.99 per month, and WhatsApp Plus is priced at $2.99 per month. According to TechCrunch, the paid plans provide features like profile customization, super reactions, and story insights. Instagram Plus lets users see how many people have rewatched a Story, and it adds unlimited audience lists for Stories for creating groups other than Close Friends. Users can spotlight a story once a week for extra views, use Super Heart animated reactions, choose custom app icons, add customized fonts to a profile bio, extend a story beyond 24 hours, and search a story viewer list to see who is watching. Subscribers will also be able to post straight to their profiles without having the post show up in their followers' feeds, and they will be able to stealthily "preview" Instagram stories without showing up as a viewer. Facebook Plus includes most of the same features as Instagram Plus, while WhatsApp Plus includes app themes, custom ringtones, more pinned chats, list customization, and premium stickers. Meta head of product Naomi Gleit said the company is also exploring new subscription plans for creators and businesses, along with plans for AI users. The new plans are being offered under "Meta One" branding that combines subscription offerings from multiple Meta platforms. The $7.99 Meta One Plus plan and the $19.99 Meta One Premium plan are aimed at Meta AI users. Both plans unlock higher compute queries, reasoning, and image/video generation, but Premium offers more capacity, including deeper reasoning for complex tasks. A Meta One Essential plan priced at $14.99 per month is designed for creators and businesses. It includes a verified badge, impersonation protection, better analytics, and a linksheet that lets users link to their online profiles on the web and on other social media networks. The $49.99 Meta One Advanced plan includes the Essential options plus features in the Facebook feed, optimized scheduling tools, notifications when others reuse a creator's content, higher rankings in Instagram and Facebook search, a bolder Follow button on Reels, and automatic follow invitations for people who engage with a creator or brand's content. Meta is going to start testing the AI Meta One plans in Singapore, Guatemala, and Bolivia next month. The business plans will be tested in Saudi Arabia, Morocco, Thailand, and Bangladesh starting later this week. Gleit described Meta One as a place that brings Meta subscriptions "together" across all Meta apps. She said Meta's new plans were "just the beginning with a lot more value to come."

Meta Launches Paid Facebook, Instagram, WhatsApp Subscription - Meta Platforms (NASDAQ:META)

New 'Plus' Plans For Core Apps The company is rolling out consumer-facing subscriptions under "Plus" plans, priced at a few dollars per month. Meta said the goal is to offer additional functionality for heavy users while keeping core services free. The company also indicated that more features will be added over time. Meta Keeps Verified Program Separate Meta also said that its existing Meta Verified subscription, which focuses on account verification, impersonation protection and support, will continue separately for now and is not being replaced by the new Plus offerings. Meta One To Unify Subscription Strategy The company is testing a broader subscription framework called "Meta One," which will eventually serve as the hub for its paid services across apps and AI tools. AI Subscriptions Offer Tiered Access Meta will test two AI plans: Meta One Plus at $7.99 per month and Meta One Premium at $19.99. The premium tier offers greater computing power for complex queries, along with expanded image and video generation capabilities. Testing begins next month in select countries, including Singapore, Guatemala and Bolivia. Creator And Business Plans Expand Monetization Meta is also testing professional subscription tiers. The Essential plan costs $14.99 monthly and includes verification and enhanced profile tools. The Advanced plan, priced at $49.99, adds boosted visibility in feeds and search, deeper analytics, scheduling tools and content reuse tracking. Meta said the initiative is still experimental but signals a shift toward diversified revenue streams beyond advertising. Price Action: Meta closed at $635.26, up 3.74% and slipped 0.40% in pre-market trading to $632.74, according to Benzinga Pro. Benzinga Edge Stock Rankings place META in the 88th percentile for Growth, while the stock shows a positive short-term trend but remains weak over the medium and long term. Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Photo courtesy: Shutterstock Market News and Data brought to you by Benzinga APIs To add Benzinga News as your preferred source on Google, click here.

Meta Begins Rollout of Subscription Plans for Apps and AI | PYMNTS.com

Subscription plans called Instagram Plus, WhatsApp Plus and Facebook Plus are rolling out globally, Meta Head of Product Naomi Gleit said in a Wednesday (May 27) post on Instagram. "These subscription plans offer richer ways to express and connect across our apps, with more fun features to be added," Gleit said. TechCrunch reported Wednesday that the monthly cost of these plans will be $3.99 for Instagram Plus, $3.99 for Facebook Plus and $2.99 for WhatsApp Plus. The report added that Meta will continue offering Meta Verified, which centers on verification, impersonation protection and extra support. In addition to the subscription plans for the three apps, Meta will later start offering plans for creators, businesses and Meta AI power users, Gleit said in her post on Instagram. "We're also testing new subscription plans that offer premium features for those who want to unlock more from our apps and AI glasses," Gleit said. "We're starting with plans that give people who use Meta AI more to work with. More capacity; bigger, more complex requests; and more room to create." "For businesses and creators, we're offering premium tools that allow you to enhance presence, supercharge content, automate tasks and protect your brand," Gleit said. Bloomberg reported Thursday that the consumer subscriptions for Meta AI will include Meta One Plus at $7.99 per month and Meta One Premium at $19.99 per month. The subscription plans for businesses and creators will include Meta One Essential at $14.99 per month and Meta One Advanced at $49.99 per month, according to the report. Meta may also combine subscription plans under the name Meta One, Gleit said in her post. "While we're still testing and learning, eventually we see Meta One as the one place that brings our subscriptions together across all of our apps," Gleit said. "This is just the beginning, with a lot more value to come." PYMNTS reported in April that Meta was leaning into AI and subscriptions to future-proof its ecosystem as it increases its spending for AI data centers and embeds the technology more deeply throughout its family of apps.

Meta rolls out Instagram, Facebook and WhatsApp Plus subscriptions globally

Meta has announced new paid subscription plans for Instagram, Facebook, and WhatsApp as part of its push toward premium features and AI-focused services. The new plans, called Instagram Plus, Facebook Plus, and WhatsApp Plus, are designed to offer additional tools and customization options across Meta's apps, alongside the company's broader shift toward subscription-based services under the "Meta One" branding. Meta's Head of Product, Naomi Gleit, said users may start seeing the company's subscription offerings come together under the Meta One name in the future. She also said more features will be added over time. The new Plus subscriptions add customization, engagement, and personalization features across Meta's apps while keeping the standard experience free for regular users. Instagram Plus and Facebook Plus focus mainly on profile and Story features, including: Meta is also adding features such as: WhatsApp Plus focuses on messaging personalization and includes: Meta says these subscriptions will continue to exist alongside Meta Verified and are not replacing its existing verification service, which focuses on verification, impersonation protection, and support features. Alongside the consumer subscriptions, Meta is also preparing AI-focused plans that will offer: Meta says the higher-tier AI plan will provide more compute capacity for heavy usage. The company also plans to expand some AI-related benefits to AI glasses users in the future. Meta is also testing creator and business-focused subscription plans with features such as: Meta One Advanced subscribers may also get access to clickable links in Instagram posts and Reels. The move comes as Meta increases investment in AI infrastructure and looks to diversify revenue beyond advertising. The company is positioning subscriptions as paid upgrades for users seeking additional tools and features across its apps and AI services. Meta says Instagram Plus and Facebook Plus are priced at USD 3.99 (Rs. 384 approx.) per month, while WhatsApp Plus costs USD 2.99 (Rs. 288 approx.) per month. Meta is also preparing Meta One subscription plans across AI, creator, and business categories: Creator and business subscription plans are expected to begin testing in: The company says the Plus subscriptions are rolling out globally, while additional Meta One plans will expand gradually over time.

Meta Subscription: Facebook, Instagram, WhatsApp users will now have to pay to use all features

Meta also introduced paid Meta AI plans with higher limits and more advanced AI tools. Meta has officially introduced a new range of paid subscription plans for Facebook, Instagram and WhatsApp as the company expands its push towards premium social media and AI experiences. The announcement was made by Meta's Head of Product Naomi Gleit through a video shared on Instagram, where she explained that the new plans are designed to help users connect, create and personalise their experience across Meta's apps. Reports suggest that the subscriptions will include creator-focused tools, profile customisation options and deeper audience insights. Alongside social media subscriptions, Meta has also launched paid plans for its Meta AI platform, offering higher usage limits and advanced AI features for users who rely heavily on AI tools and content creation. Meta introduces paid plans for Facebook, Instagram and WhatsApp Naomi Gleit, Meta's Head of Product, shared a video on Instagram where she announced the new subscription plans by Meta. In the video she explained that with these subscription plans the tech giants want to give users richer ways to connect, create and personalise their experience across Meta's apps. The Instagram Plus and Facebook Plus plans are expected to cost $3.99 per month, which roughly converts to around Rs385 in India. While the WhatsApp Plus may cost $2.99 monthly, which is approximately Rs 290. However, do note that Meta is yet to officially confirm the India pricing. Reports also suggest that the premium social media plans will include advanced analytics, audience reach tools, profile customisation options and story rewatch insights. These features are mainly expected to attract creators, influencers and users looking for more visibility on the platforms. Also read: Google DeepMind CEO says AGI may arrive by 2030, calls current AI agents a practice run WhatsApp Plus may focus on personalisation With the introduction of WhatsApp Plus, the company is reportedly focusing more on personalisation features. Furthermore, the users may also get premium stickers, custom themes and personalised ringtones to make the app experience feel more unique. Not only that, but the company is also expected to introduce more premium tools for creators and businesses in the near future as Meta is planning to gradually expand its subscription offerings across platforms. Also read: Google launches AI Threat Defence to challenge Anthropic Mythos and OpenAI Daybreak Meta AI subscriptions were also announced Meta has also introduced paid plans for its Meta AI chatbot platform alongside its social media subscriptions. The Meta One Plus AI plan will cost $7.99 per month, around Rs 775, and is designed for users who regularly create AI images or videos or use reasoning tools. A more advanced Meta One Premium plan priced at $19.99, roughly Rs 1,940, will offer higher usage limits and expanded AI capabilities. Meta says free access to Meta AI will remain available, but users may face limits after heavy usage unless they subscribe. The company has not revealed the exact limits yet.