Meta's Muse will call businesses for you, if you pay

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Meta's Muse AI agent now places calls to US businesses for paid subscribers. The feature lands in a crowded field, with mixed results and an open question about disclosure.

Meta's AI assistant Muse can now ring businesses in the United States on a user's behalf, and the feature is out to every paid subscriber. Chief AI officer Alexandr Wang announced the rollout on X on November 12, saying Muse can now handle those calls, moving it out of the limited test Meta ran in September

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The pitch and the price

Wang framed the feature as offloading the calls people dread, and his announcement ran through the list: "insurance? cable? DMV? dinner res? not your problem anymore."

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In practice, a user gives Muse a task by text or voice; the agent finds the business's number, dials, works through automated phone menus, waits on hold and talks to whoever picks up in an AI-generated voice

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Source: Engadget

Source: Engadget

Calling is paid-only. Free users are shut out for now, and the entry point is a $20-a-month plan, with a $100-a-month tier above it, per the pricing most outlets list

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. Wang did signal one expansion downward, saying a feature that gives Muse a dedicated email address will soon reach free users

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. With it, Muse can be looped into important messages without full inbox access.

A crowded field

Muse launched in September 2026 as Meta's first consumer AI agent, per the launch coverage, built for shopping, travel bookings and similar tasks

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. Meta put the app's user count above 10 million last month, a company-supplied figure

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, and it ranks second on the App Store's free-apps chart, per Tom's Guide

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Source: MakeUseOf

Source: MakeUseOf

But calling businesses is not a first for Muse, per the competitive roundups

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. Google's Gemini has offered a "Call for Me" feature on Pixel phones, and the startup Instinct has been trialing a concierge calling service since September, per the same roundups

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. Grok Bot can call businesses and consenting individuals, and Anthropic's Claude can make outgoing calls via add-on connectors

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. Google is also exploring letting Gemini call friends and family to relay messages or fetch information

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. Grok Bot can already do that with consenting individuals; Meta has announced no similar plans for Muse

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Hang-ups, and a question Meta didn't answer

In practice, outcomes are hit-or-miss: plenty of businesses and receptionists cut AI callers off once they work out what they are talking to, sometimes as protection against scams

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. Businesses may eventually ignore Muse calls altogether, per Tom's Guide

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. In one call shared last month by Matt Schlicht, a Meta Superintelligence employee, Muse waited on hold with a Volvo dealership and booked a repair appointment

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. The transcript shows it never said outright that it was an AI

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. As AI voices get harder to tell from human ones, that gets messier

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Source: TechCrunch

Source: TechCrunch

There is a history here, too. Meta previously tested using human contractors to make some Muse calls, and pulled back after employees reportedly flagged the arrangement as a privacy worry

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. It said it would add disclosure and safeguard measures before any wider release

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. Meta has not said whether people are still involved in Muse's calls, or how a business learns it is speaking with an AI

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