Meta Muse AI Agent Secures 83,000 US Downloads Despite Privacy Concerns and Trust Issues
51 Sources
[1]
Meta's AI agent Muse is now the No. 2 app in the US
Meta is beginning to win over Wall Street following Tuesday's launch of its new AI app, Muse. The tech giant's push into agentic AI is also a hot topic on X among industry players. Now, early numbers offer better insight into how popular Muse actually is among its target market of U.S.
[2]
Meta Releases Muse, a Personal AI Agent With Privacy 'Built Into It'
Meta announced Tuesday the release of Muse, a personal AI agent that people can message to automate digital tasks in a secure cloud environment, all while relying on security and privacy that the company says is "built into it" from the start. Meta says Muse is rolling out today for iOS and
[3]
Meta debuts its Muse AI agent. Will consumers trust it?
Less than two weeks after Meta agreed to a massive $18 billion multistate settlement in a lawsuit over social media's consumer harms, the company announced its biggest bet on consumer AI to date -- and one that requires significantly more trust than social media ever did. On Tuesday, the company
[4]
Meta's New AI Agent Wants to Get Personal With You - CNET
Katelyn is a reporter with CNET covering artificial intelligence, including chatbots, image and video generators.... Read full bio This seems to be the year of AI agents, and Meta is diving into the game. The company on Tuesday announced a new agent program called Muse, which CEO Mark Zuckerberg
[5]
Sure, Meta's AI Muse works, but it sure creeps me out
Meta has launched its new Muse assistant, marking the company's first real foray into AI-powered productivity tools. The company says its AI agent can "take the busywork off your plate" by helping you with online shopping, emails, trip-planning, and more. I decided to try out the new tool and see
[6]
Meta launches AI agent that can access other apps to send emails, make payments
NEW YORK, Sept 8 (Reuters) - Meta (META.O), opens new tab rolled out on Tuesday a long-touted AI assistant that can autonomously send emails, sell a car and book travel on a person's behalf, despite internal concerns that the technology mismanages its access to sensitive personal data. The
[7]
Meta bets on AI agent Muse to catch up in AI race
Meta is making another push to bring artificial intelligence to the masses with Muse, a personal assistant it says can put AI in the hands of virtually anyone. The product is the latest step in a multi-billion dollar strategy overhaul designed to revitalize the company's ailing position in the AI
[8]
How to get started with Meta's new AI agent, Muse - Engadget
If you do want Muse to be able to make a purchase on your behalf, you will need to set up a link to a credit card, which you can find in the "wallet" section of settings. The good news is that this connection is facilitated by Stripe so Muse never actually gets access to your full card number. It's
[9]
Meta launches personal AI agent, Muse, emphasizes safety and privacy
Meta launched on Tuesday a personal artificial intelligence agent, Muse, for people 18 and over who are looking for help with day-to-day tasks like schedules, shopping and, in the company's words, turning "long-term goals into action plans." The parent company of Instagram and Facebook is
[10]
Meta pushes into personal AI agents as company faces public reckoning over privacy and safety
* Meta unveiled its Muse personal agent app that comes in a free tier or a monthly subscription costing $20 or $100 depending on usage. * The debut comes during a particularly fraught time for the company and the broader tech and AI industry. * Meta AI chief Alexandr Wang said the app runs within
[11]
Meta Introduces Muse, an A.I. Agent That Can Send Your Emails and Book Your Travel
Sign up for the On Tech newsletter. Get our best tech reporting from the week. Get it sent to your inbox. Meta on Tuesday rolled out Muse, an artificial intelligence agent that acts as a personal digital assistant by autonomously using software apps and websites on behalf of people. It is one of
[12]
Zuckerberg's Muse pitch comes with a jab at labs hoarding AI
Pitching Muse, Meta's new personal agent, on the Sources podcast, Mark Zuckerberg said a few labs controlling AI worries him more than wide access. He called rivals sitting on advanced models "quite dangerous," admitted Llama 4 went off course, and made a privacy promise Meta has yet to
[13]
Meta tackles agentic AI with the launch of Muse
Access is initially opening to iOS and Android users in the US. Meta has been taking strides to step up its AI game in recent months, launching Muse Glimmer and Muse Spark earlier this year. Now it's time for the company to make its big agentic push with the introduction of just straight-up
[14]
Meta reveals its AI agent that can shop, send emails and plan trips on your behalf - Engadget
Meta has revealed its long-promised personal AI agent that requires "no technical experience" to set up. Called Muse, Meta says the agent is able to complete a wide range of actions on users' behalf, including online shopping, drafting and sending emails, planning trips and other
[15]
Meta AI launches Muse personal agent, including a new mobile app for iPhone
Meta AI just launched a brand-new iPhone app called Muse from Meta. Similar to Grok Bot in presentation, Muse is a personal AI agent that handles tasks for you. It follows the recent trend of AI companies creating personified characters to make AI agents more relatable and friendly, mimicking chat
[16]
Meta just launched an AI that can actually run your life online -- here's what Muse can do
Meta has launched Muse, a new personal AI agent designed to work across the apps and services you already use. Unlike a chatbot that gives you an answer and waits for another prompt, Muse can open a browser, fill out forms, send emails, book travel, make purchases and continue working on a task
[17]
Meta launches Muse, a personal AI agent that books, buys and negotiates for you
Meta has launched a personal AI agent that will read your email, book your travel, fill in your forms, negotiate on your behalf, and pay for the results with your card. The company that built the world's largest behavioural advertising business also says none of what you tell it will reach the ad
[18]
Meta wants you to trust its Muse AI with your calendar, reminders, and bank accounts
Muse will be able to handle tasks, manage emails, and track expenses on users' bank accounts. Meta has been steadily rolling out updates to its AI services in recent months. The company decided to take on Gemini with Muse Spark and also released a local AI model last month. Now, it seems Meta is a
[19]
I tried Meta's new Muse AI agent -- it's incredibly useful, but handing it my digital life felt deeply uncomfortable
Meta's new Muse AI platform would like the keys to your digital life to help run it for you. Muse is a personal AI agent that Meta built to complete tasks on your behalf, including sending emails, filling out forms, shopping, and pretty much any other activity with an online component. The AI is
[20]
Meta debuts Muse, its long-planned personal AI agent
Why it matters: The product, long in development, was touted as a key next step by CEO Mark Zuckerberg in his recent 6,500-word manifesto. Driving the news: Muse, as the agent is known, exists in a chat interface, similar to a text thread. * It's designed to be more proactive and long-running
[21]
Meta launches personal AI agent, Muse, emphasizes safety and privacy
Meta launched on Tuesday a personal artificial intelligence agent, Muse, for people 18 and over who are looking for help with day-to-day tasks like schedules, shopping and, in the company's words, turning "long-term goals into action plans." The parent company of Instagram and Facebook is
[22]
Meta launches Muse AI agent for email, travel, and purchases
Muse runs on a dedicated virtual machine in Meta's cloud, called Muse Secure VM, which hosts both the agent and a user's personal data. It is powered by Muse Spark, Meta's latest AI model. Users can interact with it through a standalone app on iOS and Android, via the web at muse.ai, or through
[23]
Mark Zuckerberg's Muse personal AI agent is a work accessory designed by people who don't do real work
Just when it seemed the creeping presence of technology into our daily routine couldn't get any worse, Meta has launched Muse, a new way for AI to take control of your life. Described as "The World's First Personal AI Agent Built for Everyone", Muse looks to be an hybrid work and home life AI
[24]
Meta debuts its 'secure by design' personal AI agent Muse
Meta Platforms Inc. is betting that people will be more willing to adopt artificial intelligence agents if they're simpler to use and they can be trusted. The social media giant has just announced Muse, a personal AI agent that people can communicate with through a dedicated app and get it to
[25]
Meta wants its new AI agent to run your digital life
Muse can use your email, payment information, and online accounts to complete tasks autonomously. First, Meta has to convince users to trust it. Meta unveiled on Tuesday its new personal AI agent, Muse, which it says can actively perform tasks on behalf of users. CEO Mark Zuckerberg announced Muse
[26]
Meta's new AI app Muse tops 83,000 iOS downloads in the US
Meta's new AI app Muse has passed 83,000 iOS downloads in the United States since its Tuesday launch, according to data from market intelligence firm Sensor Tower. Muse is currently available only in the U.S. Sensor Tower's data showed the app had reached No. 2 on Apple's App Store Top
[27]
Meta launches personal AI agent, Muse, emphasizes safety and privacy
Meta launched on Tuesday a personal artificial intelligence agent, Muse, for people 18 and over who are looking for help with day-to-day tasks like schedules, shopping and, in the company's words, turning "long-term goals into action plans." The parent company of Instagram and Facebook is
[28]
Meta's New AI Can Book Your Trips and Pay Your Bills For You
Meta just launched an AI assistant that can book your travel, send your emails, and even shop for you. The catch is that the free version only goes so far. Meta wants up to $100 a month if you want it to do more. The new tool is called Muse. Meta rolled it out Tuesday as a standalone app for
[29]
Meta Launches Personal AI Agent, Muse, Emphasizes Safety and Privacy
Meta launched on Tuesday a personal artificial intelligence agent, Muse, for people 18 and over who are looking for help with day-to-day tasks like schedules, shopping and, in the company's words, turning "long-term goals into action plans." The parent company of Instagram and Facebook is
[30]
Meta Muse AI Agent Launched: Secure VM, WhatsApp Support, More
* Muse can handle tasks across apps for users * The agent can continue working after users close the app * Users can control Muse's app access and permissions Meta has launched Muse as a consumer-facing personal AI agent designed to handle tasks rather than simply respond to prompts. The agent
[31]
Meta's Muse Wants to Become the Interface for Your Digital Life
Personal A.I. agents change the bargain between users and technology. Meta's Muse shows why the next control point may be the interface people trust to act for them. For the first phase of generative A.I., the transaction was relatively simple: we asked a chatbot a question and decided whether to
[32]
Meta launches Muse personal AI agent
Meta has introduced Muse, a personal AI agent that can shop online, send emails, plan trips and handle other tasks on a user's behalf. Muse has dedicated apps and a website, and Meta said it can manage more complex tasks than the company's existing Meta AI assistant by working independently once a
[33]
Meta's free Muse AI app can do more than answer questions, and you can use it through WhatsApp too
Meta has unveiled Muse, an advanced personal AI agent tailored to simplify your life. Muse is adept at project management and strategically planning your long-term aspirations. Operating within a secure virtual environment, it prioritizes user data safety. Additionally, it facilitates online
[34]
Meta rolls out personal AI assistant Muse
This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Muse runs on Muse Secure VM, a dedicated, virtual machine (VM) that houses both the agent and a person's data. The AI is designed around the way people already
[35]
Meta's Muse AI Agent Promises to Handle Your Digital Life -- but Internal Tests Reportedly Revealed Privac
On Tuesday, Meta Platforms, Inc. (NASDAQ:META) launched Muse, an AI agent designed to autonomously manage tasks across users' digital lives. However, internal testing has reportedly uncovered security vulnerabilities and reliability problems. Meta Muse AI Agent Can Send Emails, Book Travel Muse,
[36]
Meta launches AI agent that can access other apps to send emails, make payments
Meta rolled out on Tuesday a long-touted AI assistant that can autonomously send emails, sell a car, and book travel on a person's behalf, despite internal concerns that the technology mismanages its access to sensitive personal data. The company's Muse agent, known internally as Hatch, is the
[37]
Meta begins closed testing of Muse AI assistant
Meta's AI assistant Muse has moved beyond internal testing into a limited closed test, with access expected to be controlled through a waitlist and invite codes. Testing Catalog reported that Muse had entered a limited closed alpha stage, though the report also described the app as being in closed
[38]
Meta: Meta Muse: Why is this new AI agent raising privacy concerns?
Meta introduced Muse, an AI assistant designed for task execution and personal assistance. This agent can send emails, book travel, and fill online forms for users. Muse operates across various applications, remembering details and working without constant human instructions. While Meta emphasises
[39]
Meta's Muse Can't Order a Pizza Without Help | PYMNTS.com
Muse lives on a dedicated, secure virtual machine and takes real actions across a person's apps rather than just answering questions, according to a Meta blog post. "Everyone will have an exceptionally capable personal agent that understands you, your goals, and everything you care about," Meta
[40]
Meta Launches Muse, an AI Agent Designed to Work for You 24/7
Initially available to adults in the US through a dedicated app and WhatsApp, Muse represents Meta's latest push into the rapidly evolving AI-agent market, where technology companies are competing to build systems capable of completing tasks rather than simply generating responses. Meta is taking
[41]
Meta rolls out Muse personal AI agent with memory and task automation
Meta has introduced Muse, a personal AI agent designed for everyday use. The company intends Muse to help users work toward personal tasks and goals. How Muse works Muse runs on Muse Spark, Meta's model built for real-world agentic work. Users can interact with Muse through the app or directly
[42]
Meta Targets Mass Market Automation With New Muse AI Agent | PYMNTS.com
Muse is designed to be simple to use. Users can communicate with the personal AI agent in the Muse app or in WhatsApp as if they were messaging another person, and they can tell it what needs to get done, according to the post. Muse is powered by Meta's Muse Spark model and runs on a dedicated
[43]
Mark Zuckerberg's Meta launched Muse AI agent that can look at your old saved Instagram reels on a recipe and send you a grocery list; check what else it can do
Meta has launched Muse, a personal AI agent that can act on saved Instagram content, manage everyday errands, and handle payments on a person's behalf. The rollout comes even as internal Meta tests flagged security lapses and reliability issues with the tool, according to Reuters. Scroll through
[44]
Meta launches Muse, an AI agent that acts across apps; India not in rollout - MEDIANAMA
Meta has launched an AI agent that acts on a user's behalf. Muse sends emails, fills in forms, negotiates and makes purchases, and keeps running after the app is closed. It is rolling out in the United States on iOS, Android and muse.ai. India is not in the rollout, and Meta has not said when it
[45]
Meta Muse: The AI Agent Designed to Take Action
Meta Muse is an AI agent from Meta designed to move beyond simple conversations. Instead of only answering questions, Muse focuses on understanding user goals and taking actions. Its development reflects Meta's broader push toward AI systems that can interact with digital environments and complete
[46]
Meta launches personal AI agent, Muse, emphasizes safety and privacy
Meta launched on Tuesday a personal artificial intelligence agent, Muse, for people 18 and over who are looking for help with day-to-day tasks like schedules, shopping and, in the company's words, turning "long-term goals into action plans." The parent company of Instagram and Facebook is
[47]
Meta stock wavers as Zuckerberg unveils 'Muse' autonomous AI assistant By Investing.com
Investing.com -- Meta Platforms (NASDAQ:META) shares saw a choppy trading session -- initially popping 1% before sliding into the red -- following the reveal of Muse, a proactive personal AI agent built to execute digital chores on your behalf. Powered by Meta's new real-world task model, Muse
[48]
Meta AI assistant: Meta launches AI agent that can access other apps to send emails, make payments
The company's Muse agent, known internally as Hatch, is the centerpiece of CEO Mark Zuckerberg's plan to supply "personal superintelligence" to the billions of people who use Meta's services daily. Meta rolled out on Tuesday a long-touted AI assistant that can autonomously send emails, sell a car
[49]
Meta Launches Muse AI Agent, Can Send Emails, Book Travel: How It Works
Meta launched Muse, a personal AI agent, on September 8, 2026. Muse can send emails, book travel, and complete everyday tasks for users through the Muse app or WhatsApp. The company built it to help people finish real-world chores with less effort, and it is powered by Muse Spark, Meta's most
[50]
Meta launches Muse, its AI agent capable of acting on users' behalf
Meta on Tuesday launched Muse, an artificial intelligence agent able to autonomously carry out tasks such as sending emails, making payments, selling a car or booking a trip, in the United States. Known internally as Hatch, Muse is a central element of Mark Zuckerberg's "personal superintelligence"
[51]
Meta introduces Muse AI agent that can send emails and book travel on your behalf: Here is how it works
HIGHLIGHTS Meta has introduced Muse, a personal AI agent. Meta Muse can take action on a user's behalf. The AI agent is powered by Muse Spark. Meta has introduced Muse, a personal AI agent designed to help people complete everyday tasks with less effort. The company says Muse can do more than
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Meta launched Muse, its personal AI agent designed to automate digital tasks like shopping and email management. The app hit 83,000 iOS downloads and ranked No. 2 on the App Store. But the launch trails behind Threads' 4.3 million first-day downloads and raises questions about consumer trust given Meta's privacy track record and an $18 billion settlement.
Meta Muse Climbs to No. 2 on App Store With 83,000 Downloads
Meta's AI agent Muse secured over 83,000 iOS downloads in the United States following its Tuesday launch, pushing it to the No. 2 position on the App Store's Top Charts
1
. The personal AI agent represents one of Meta's biggest bets on consumer AI to date, built by Meta Superintelligence Labs under CEO Mark Zuckerberg's vision that agentic AI will transform how everyday users navigate the internet2
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Source: Phandroid
The app is available through dedicated iOS and Android apps, the website Muse.ai, and directly through WhatsApp messaging, with Meta's AI glasses integration coming soon
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. Users can try Muse for free up to 100 million tokens per week, with subscription tiers at $20-per-month for Power and $100-per-month for Maximum plans as usage increases3
4
.Launch Numbers Trail Behind Meta's Previous AI Releases
While Muse climbed from 4th position on Wednesday to No. 2 by today, its launch pales compared to other recent Meta app debuts
1
. Threads captured more than 4.3 million U.S. downloads on its launch day, and the Meta AI app saw 108,000 U.S. downloads during its debut1
. ChatGPT topped half a million installs in the U.S. in less than a week after its arrival, averaging 83,300 downloads daily—a number that took Muse twice the time to achieve1
.On Android, Muse has only achieved a rank of No. 338 in the Productivity category on Google Play's app marketplace
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. The slower uptake may reflect growing consumer skepticism about Meta's handling of user data, particularly given the launch timing just days after Meta agreed to a massive $18 billion multistate settlement in a lawsuit over social media's consumer harms3
.Automate Digital Tasks With Built-In App Connectors
The AI-powered productivity assistant works by connecting to users' apps and services that are part of everyday workflows, including email, calendars, payments, health and fitness apps, smart home devices, dining, shopping, music and events
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. Powered by Meta's Muse Spark AI model, the agent ships with built-in connectors for several services, with plans to add more over time3
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Source: Fast Company
Muse can send emails, book travel, lower bills, fill out forms, create plans, turn recipe reels into grocery lists, send party invitations, and make purchases
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. For online shopping, Muse leverages Stripe Link for checkout, which issues a single-use card number so agents aren't entering a person's real financial information across the internet2
. Meta says Muse is the first AI agent covered by Link's purchase protections for agents, which guarantees no-fee returns2
.Secure Virtual Machine Architecture Addresses Privacy Concerns
Meta claims Muse runs in its own dedicated secure computer with its own browser, called Muse Secure VM, which offers various privacy, safety, and security protections over customers' data
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. The architecture isolates each user's activity in a virtual machine to keep untrusted data from the web and any integrations separate from the part of the agent that can actually take action on a user's behalf2
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Source: Axios
A separate Sentinel system runs on that same virtual machine but is kept apart from Muse at the system level, acting as a virtual traffic cop that looks out for everything moving out of the VM
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. David Singleton, Meta Superintelligence Lab's vice president of engineering for consumer products, notes that check-in prompts for humans come directly to the user and aren't filtered through the model, to protect against prompt injection attacks2
.Meta is also developing Confidential VM, designed so each VM runs in a trusted execution environment where users manage their own access keys locally on their devices, meaning no one else, including Meta, can access that user's agent VM
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. This work involves Moxie Marlinspike, creator of the end-to-end encrypted messaging app Signal2
.Related Stories
Trust Issues Shadow Meta's Entry Into Agentic AI Market
Despite Meta's documentation of security measures, the company faces significant trust issues given its history with data collection and privacy violations
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. Early testing revealed unsettling experiences with how much information Muse autonomously gleaned about users5
. One tester found that Muse rattled off very specific interests ranging from anime and CrossFit to Labrador retrievers and '90s nostalgia—many of the same topics that frequently pop up in Instagram Reels feeds5
.When asked where it obtained this information, Muse explained it read it through Instagram's API data, which surfaces more than the UI does
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. While Singleton notes that Meta is barred by policy from accessing user data, it would still be technically possible2
. Users can opt out of allowing their data to be used for training2
.Competition Heats Up in Consumer AI Agent Space
Meta is not alone in its pursuit of consumer-facing agentic AI. The competition includes Google's Gemini Spark, Anthropic's Claude Cowork, and particularly Instinct, a new AI agent that works over text messages and was recently valued at $2.5 billion
1
. Despite security concerns and an overly broad privacy policy, Silicon Valley insiders have been raving about Instinct's capabilities1
.Instinct has rolled out email addresses for all its users this week and announced it's building its own social network where one person's Instinct agent can talk to those belonging to their friends to coordinate plans
1
. The company also launched integrations with Stripe and 1Password, and a location-sharing feature so the agent can take on actions that require knowing current location1
. With $350 million at its disposal and the speed at which it's shipping new features, Instinct appears positioned as the one to beat in the simple-to-use agents market aimed at everyday people1
.Watch whether Meta can overcome its reputation challenges and convert early interest into sustained adoption as the agentic AI era takes shape. The company's ability to demonstrate genuine privacy protections and rebuild consumer trust will determine whether Muse becomes a meaningful player in this emerging market or another cautionary tale about moving fast without securing user confidence first.
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