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Salesforce's AI pivot hasn't gained enough traction to save its stock price, Morgan Stanley says
Salesforce has embraced artificial intelligence as a means to boost its business, but investors should steer clear of the stock until its AI transformation yields more convincing results, according to Morgan Stanley. The investment bank downgraded the software name to equal-weight from overweight.
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Salesforce brings up the rear in the Dow Jones, Morgan Stanley is no longer a buy
In a research note, the broker says Salesforce's recent results paint a 'mixed picture' for the business, pulled between the growing enthusiasm for artificial intelligence on one side and the ongoing deterioration in subscription (SaaS) revenue on the other. While it argues that the San Francisco
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Morgan Stanley downgraded Salesforce from overweight to equal-weight, slashing its price target to $185 from $287. Despite aggressive AI initiatives including Agentforce and the $3 billion Fin acquisition, analyst Adam Wood says strong AI metrics haven't translated to organic growth as legacy portfolio issues persist. The stock has fallen 34% year to date.
Morgan Stanley delivered a sobering assessment of Salesforce stock on Tuesday, downgrading the software giant from overweight to equal-weight and slashing its price target to $185 from $287—suggesting just 6% upside from Monday's close
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. The move sent shares down nearly 4% in premarket trading, adding to a brutal 34% decline year to date as investors question whether AI-driven transformation can offset deteriorating fundamentals2
. Analyst Adam Wood's core concern: while Salesforce is "actively disrupting itself to position for the agentic era," strong Agentforce KPIs have yet to drive an inflection in organic growth as legacy portfolio drags persist1
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Source: Market Screener
Salesforce's AI pivot has been aggressive and visible. The customer relationship management company laid off 4,000 workers last year, replacing some support engineers with Agentforce, its AI-powered customer service bot platform
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. Last month, it acquired AI customer service platform Fin for more than $3 billion as part of a broader acquisition spree focused on emerging technology1
. Yet Morgan Stanley's analysis paints a mixed picture: the San Francisco company faces growing enthusiasm for artificial intelligence on one side and ongoing deterioration in subscription revenue on the other2
. Wood acknowledges Salesforce is making the right agentic pivot towards its headless platform, but cautions that "monetization remains nascent, meaning translation to growth will take time"1
.At roughly 19 times price to earnings, Morgan Stanley sees the stock price as fairly valued with balanced risk-reward, supporting a neutral view
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. "Absent a meaningful acceleration in activity, the stock should continue to trade in a narrow range," the firm warns2
. The range-bound outlook reflects a fundamental tension: while Salesforce attempts to reinvent its model for autonomous agents, momentum in key Agentforce indicators remains insufficient to trigger the growth inflection investors demand2
. The P/E ratio assessment suggests shares are unlikely to break out without concrete evidence of AI-driven growth materializing in financial results.Related Stories
Morgan Stanley's bearish stance contrasts sharply with broader Wall Street sentiment. Of the 53 analysts covering Salesforce, 40 maintain strong buy or buy ratings on the stock, according to LSEG data
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. This divergence highlights the challenge facing investors: determining whether Salesforce's aggressive AI strategy will eventually overcome the drag from legacy businesses, or whether the transition timeline extends too far into the future to justify current valuations. The stock's position bringing up the rear in the Dow Jones reflects broader investor rotation out of software stocks amid fears that AI could render traditional services less relevant1
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. For now, investors should watch whether Agentforce adoption accelerates and whether subscription revenue stabilizes—two critical indicators that could shift the narrative from cautious to constructive.Summarized by
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