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Mukesh Bansal-led Nurix AI acquires Verloop to expand enterprise offerings
Founded in 2024, Nurix develops AI software for enterprises to automate customer support and other business processes. Through this deal, Verloop's chat automation technology and customer base of more than 20 million will be added to Nurix's existing voice AI platform. Myntra and Cult.fit founder Mukesh Bansal-led Nurix AI has acquired conversational AI firm Verloop as it looks to strengthen its voice and chat offerings for businesses in India and the Middle East. However, the companies did not disclose the financial details of the transaction. Founded in 2024, Nurix develops AI software for enterprises to automate customer support and other business processes. Through this deal, Verloop's chat automation technology and customer base of more than 20 million will be added to Nurix's existing voice AI platform. "This acquisition will expand our footprint by four times. We have been focussed a little more on voice AI. But when enterprises look at AI for customer engagement, they want an end-to-end platform. Verloop's chat product, its customer base, and its expertise in languages such as Arabic are important additions to our stack," Bansal told ET. The combined entity plans to offer enterprises AI tools across both voice and chat channels, targeting businesses that are looking to automate customer interactions and operational workflows. Verloop founder Gaurav Singh will become part of Nurix AI's leadership team and work on product strategy and enterprise business. "Over the last decade we've learned that enterprises don't struggle to understand the possibilities of AI, but they struggle to deploy it reliably at scale. Together with Nurix AI, we have exactly the kind of agentic platform we believe the market needs, and can dramatically accelerate how quickly enterprises adopt autonomous AI across the customer lifecycle," Singh said in a statement. While Bansal did not reveal details of its FY26 numbers, he said, "The combined entity will now be just over $10 million ARR (annual run rate)." Nurix already has customers in the US, Middle East, and India and through this acquisition, it will deepen its presence in the Middle East and Asia Pacific region. Nurix AI was incubated in Bansal's startup incubator Meraki Labs and raised one of the largest seed rounds of $27.5 million from Accel, Prosus, and Silicon Valley fund General Catalyst in 2024.
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Nurix AI to Acquire Verloop.io, Expanding Conversational AI Platform Across Voice and Chat
The acquisition strengthens Nurix's enterprise AI agent business with Verloop.io's AI conversational deployment expertise, to create the broadest enterprise AI platform and accelerate AI adoption across India, the Middle East and beyond. Nurix AI today announced the acquisition of Verloop.io, one of India's leading enterprise conversational AI companies, expanding its conversational AI capabilities across voice and chat for businesses in India and the Middle East. The acquisition builds on NuPlay, Nurix's flagship voice AI platform for customer engagement, and adds Verloop.io's chat automation expertise and regional customer base. Verloop.io currently powers more than 20 million+ customer interactions every month., with particular relevance for sectors aligned with Nurix's focus, including financial services and retail. With this acquisition, Nurix AI and Verloop.io are uniquely positioned to help enterprises production-grade AI agents across voice, chat and emerging AI-native channels, delivering measurable business outcomes at scale. Nurix, founded by serial entrepreneur Mukesh Bansal, builds AI agents that help enterprises automate complex workflows and drive measurable business outcomes. Backed by General Catalyst, Accel and Prosus, the company has focused on helping enterprises move beyond AI pilots to production-grade deployments that improve efficiency, reliability and operational performance. "AI is becoming a core operating layer for enterprises, but its value will be measured by real business outcomes, not pilots," said Mukesh Bansal, Founder and CEO of Nurix AI. "Acquiring Verloop.io strengthens our ability to help enterprises move from experimentation to measurable ROI. Their expertise in chat automation, combined with Nurix's work in voice AI, gives us a stronger platform to automate workflows across key customer touchpoints." Founded by Gaurav Singh, Verloop.io built its business around helping enterprises automate customer conversations across digital channels across banking, fintech, retail and telecommunications. As part of Nurix AI, Verloop.io's team and operations will support the company's expansion across chat-led customer engagement use cases, particularly in markets where messaging-first interactions are central to how businesses serve customers. As part of the transaction, Gaurav Singh will join Nurix AI as part of the company's leadership team, helping shape product strategy, enterprise go-to-market and the next generation of AI agents. "Over the last decade we've learned that enterprises don't struggle to understand the possibilities of AI, but they struggle to deploy it reliably at scale. Together with Nurix AI, we have exactly the kind of agentic platform we believe the market needs, and together we can dramatically accelerate how quickly enterprises adopt autonomous AI across the customer lifecycle.", said Gaurav. The acquisition expands Nurix's ability to support enterprises that need AI agents across both synchronous voice interactions and asynchronous chat-led journeys.
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Mukesh Bansal-led Nurix AI has acquired conversational AI firm Verloop to strengthen its enterprise offerings across voice and chat channels. The deal adds Verloop's chat automation technology and customer base of over 20 million monthly interactions to Nurix's voice AI platform, creating a comprehensive solution for businesses in India, the Middle East, and beyond.
Mukesh Bansal-led Nurix AI has acquired conversational AI firm Verloop in a strategic move to expand enterprise offerings across voice and chat channels. While financial details remain undisclosed, the acquisition marks a significant consolidation in India's enterprise AI landscape. Founded in 2024, Nurix AI develops AI software for enterprises to automate customer support and operational workflows, and this deal positions the company to deliver end-to-end AI platforms for businesses across India, the Middle East, and the Asia Pacific region
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Source: ET
The acquisition brings Verloop's chat automation expertise and an established customer base of more than 20 million monthly interactions into Nurix's ecosystem. This integration will complement Nurix's existing voice AI platform, NuPlay, creating a comprehensive solution for enterprise customer engagement. Bansal told ET that "this acquisition will expand our footprint by four times," highlighting the scale of impact this deal represents for the combined entity
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Source: CXOToday
The combined entity plans to offer enterprises AI tools across both voice and chat channels, addressing a critical gap in the market. Bansal explained that while Nurix has been "focussed a little more on voice AI," enterprises seeking AI for customer engagement want comprehensive solutions. "Verloop's chat product, its customer base, and its expertise in languages such as Arabic are important additions to our stack," he noted
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.Verloop founder Gaurav Singh will join Nurix AI's leadership team to work on product strategy and enterprise business. Singh emphasized that "enterprises don't struggle to understand the possibilities of AI, but they struggle to deploy it reliably at scale." The merger aims to create "exactly the kind of agentic platform" the market needs to accelerate autonomous AI adoption across the customer lifecycle
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.The acquisition strengthens Nurix's position in key sectors including financial services and retail, where Verloop has established significant presence. The combined entity will now operate at just over $10 million in annual run rate, according to Bansal [1](https://economictimes.indiatimes.com/tech/startups/mukesh-bansal-led-nurix-ai-acqui res-verloop-to-expand-enterprise-offerings/articleshow/132289635.cms). This scale positions the company to compete more effectively in the enterprise conversational AI market, particularly as businesses move from AI pilots to production-grade deployments.
Nurix AI was incubated in Bansal's startup incubator Meraki Labs and raised one of the largest seed rounds of $27.5 million from Accel, Prosus, and Silicon Valley fund General Catalyst in 2024
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. This strong backing from prominent investors signals confidence in the company's vision to help enterprises automate complex workflows and drive measurable business outcomes.Related Stories
The acquisition significantly deepens Nurix's presence in the Middle East, where Verloop's expertise in Arabic language support provides a competitive advantage. Nurix already serves customers in the US, Middle East, and India, and the combined entity is now uniquely positioned to help enterprises deploy production-grade AI agents across voice, chat, and emerging AI-native channels
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.Bansal emphasized that "AI is becoming a core operating layer for enterprises, but its value will be measured by real business outcomes, not pilots." The acquisition strategy reflects a broader shift in the enterprise AI market, where companies are moving beyond experimentation to seek measurable ROI from their AI investments
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. With this deal, Nurix aims to help enterprises automate workflows across key customer touchpoints, delivering improved efficiency, reliability, and operational performance at scale.Summarized by
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