NetApp Unveils Novus Architecture for Zettabyte-Scale AI Infrastructure and Private AI Deployment

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NetApp introduced Novus, a storage architecture designed for AI factories handling 100,000-plus GPU clusters with 100-TB-per-second performance. The company also announced zero-copy data activation capabilities and expanded partnerships with Iterate.ai and Cisco to help enterprises deploy private AI workloads while keeping data under their control.

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NetApp Targets Massive GPU Utilization with Novus Architecture

NetApp has introduced NetApp Novus, a storage architecture engineered to support AI infrastructure providers operating environments where AI factories can maximize efficiency and utilization of millions of GPUs

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. The new architecture delivers 100-TB-per-second performance and can access over 1 zettabyte of data within a single namespace, addressing the critical bottleneck where GPU utilization often falls to as low as 5 percent due to infrastructure limitations

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. CEO George Kurian described Novus as "the most important new product introduction NetApp has made in a long time," positioning it as an intelligently disaggregated system where every element can be optimized for performance and scaled independently

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The architecture federates namespaces across multiple data clusters by disaggregating metadata from data, operating on standards-based protocols like pNFS while maintaining data storage in NetApp OnTap

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. This approach addresses the escalating demands of AI workloads as operators move from 10,000 GPUs to clusters of 50,000 to 100,000 GPUs, requiring constant line rates of 2 GBs per second per GPU

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. The timing matters because a single GPU on high-bandwidth memory can process up to 8 TBs per second of data, but traditional storage infrastructure cannot keep pace with these demands

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Private AI Deployment Through NetApp and Iterate.ai Partnership

NetApp has partnered with Iterate.ai to package private AI for enterprises through the AIPod Mini, a turnkey appliance pairing NetApp infrastructure with Iterate.ai's Generate platform

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. The system keeps models, hardware, and data under customer control rather than sending information to third-party services, addressing growing concerns about data sovereignty and governance

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. As open-weight models close in on the performance of proprietary frontier systems, enterprises gain credible ways to run generative AI on hardware they own, putting data already sitting in corporate storage at the center of private AI conversations

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The AIPod Mini ships with over 200 agent templates, more than 200 skills, and access to over 800 tools out of the box

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. Real-world deployments demonstrate measurable impact: one insurance deployment reduced accident-report analysis from eight hours to eight minutes, while a healthcare implementation identified $17.4 million in denied claims for a hospital with $150 million in annual billing

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. The healthcare workflow chains three agents that read payer contracts, examine incoming denials, and draft resubmissions, with hospitals typically collecting 80 percent to 85 percent of what they bill insurers

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FlexPod Converged Infrastructure Expands for AI Workloads

NetApp and Cisco are repositioning FlexPod, their converged infrastructure franchise, as a pretested answer to AI's complexity as enterprises push AI workloads from pilots into production

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. Over 16 years, the joint franchise has served 10,000 enterprise customers and generated $21 billion in ecosystem value

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. The partners expanded FlexPod for AI deployments in June, offering validated designs that give customers best-in-class products without the integration burden

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AI workloads behave differently from traditional applications that shaped data center design for decades, drawing on storage, networking, compute, and security simultaneously in ways that can delay deployments

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. The validated infrastructure approach addresses this by providing alignment at product level, service, support, and ecosystem integration, allowing customers flexibility with certainty that systems will work at scale

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. More joint work on FlexPod AI is coming, with new companies expected to join the partnership

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Zero-Copy Data Activation for Agentic AI

NetApp announced zero-copy data activation capabilities enabling enterprises to accelerate agentic AI adoption with secure, in-place data activation

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. The heterogeneous metadata capability of NetApp AI Data Engine (AIDE) helps organizations discover, understand, govern, and operationalize data where it lives, while expanded integration with Commvault connects the NetApp Platform with recovery orchestration workflows to detect attacks earlier and recover cleaner data faster

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Most enterprise data estates were built for human-paced workflows, fragmented across file, object, cloud, on-premises, and sovereign environments with inconsistent governance controls

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. Traditional approaches that copy, move, and transform data before use create latency, cost, compliance risk, and potentially stale answers by the time they reach models or agents

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. NetApp's approach activates data in place with required governance, resiliency, and openness, helping customers deliver near-term storage and governance outcomes while building toward AI-ready data capabilities including semantic search, knowledge graphs, and decision context

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Data Infrastructure Attracts New Enterprise Buyers

AI has pulled data infrastructure into conversations with buyers who never had to think about storage before, creating opportunities for NetApp to retell its story to audiences with no preconceptions

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. The company has spent three years reframing its storage legacy around Intelligent Data Infrastructure, which now serves as an internal organizing principle beyond just product or brand campaign

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. Website traffic from net-new names increased approximately 50 percent year over year after keynote announcements, with many visitors holding data-focused titles like chief data officer rather than traditional storage roles

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AI accelerates multiple data trends simultaneously, from jurisdictional data sovereignty to cyber resilience and hyperscaler control over compliance and workloads

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. Rather than locking customers into one stack, the NetApp Platform reaches data wherever it already lives, positioning the company's storage heritage as proof of experience rather than baggage

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. Organizations are asking who can best help them activate their data, with NetApp emphasizing it already operates across environments without requiring customers to enter walled gardens

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