Netflix Pioneers Generative AI in Visual Effects for Original Content

Netflix starts using GenAI in its shows and films | TechCrunch

Companies developing video AI models and tools often talk about working with Hollywood studios to make certain workflows possible. On Thursday, Netflix said that it has started using AI in movies and shows it produces. Speaking at the company's post-results conference call, the company's co-CEO,

When Will You See AI-Generated Content on Netflix? It's Possible You Already Have

A graphic-novel adaptation from Argentina already used AI to generate final footage, Netflix's CEO says. How soon will it be before Netflix subscribers begin to see movies and TV show that were made with generative AI technology? According to CEO Ted Sarandos, it's already happened. In a video

Netflix admits it used generative AI in a big sci-fi hit to cut costs

Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Netflix used generative AI to create a scene in the sci-fi series The Eternaut -- a first for one of the streamer's original shows or films.

Netflix just revealed AI-generated footage in a popular show for the first time - did you spot it?

Without realizing it, you may have already seen Netflix's first foray into AI-generated content. In its latest company earnings call, Netflix co-CEO Ted Sarandos revealed that AI created part of a scene of a building collapsing in the new Netflix series The Eternaut, a post-apocalyptic drama about

Is Anything Real? Netflix Is Now Using Generative AI Tools for Visual Effects

Netflix is now using AI-powered text-to-video generators to cut visual effects (VFX) costs, co-CEO Ted Sarandos revealed in an earnings call this week. Sarandos didn't name the AI tools but said they were used to show the collapse of a building in the Argentinian show The Eternaut. "Using

Netflix says it used GenAI in Argentine TV series

LOS ANGELES, July 17 (Reuters) - Netflix (NFLX.O), opens new tab said on Thursday that it used generative artificial intelligence to produce visual effects that appeared for the first time on screen in one of its original series, employing a technology that has been a source of anxiety throughout

Netflix is already using generative AI in its original shows

Netflix admitted during its earnings call on Thursday that it used generative AI to create VFX in The Eternaut, a Netflix original from Argentina that was released in April 2025. The company's co-CEO Ted Sarandos said that generative AI was specifically used for a VFX shot in the post-apocalyptic

Netflix enlists AI for first time to cut costs and boost creativity

Netflix says it has used visual effects created by generative artificial intelligence (AI) on screen for the first time in one of its original TV shows. The streaming giant's co-CEO Ted Sarandos said AI, which produces videos and images based on prompts, was used to create a scene of a building

Generative A.I. Destroys a Building in Its Netflix Debut

To make a building collapse in Buenos Aires, Netflix creators turned to generative artificial intelligence for the first time onscreen. Ted Sarandos, one of Netflix's chief executives, said during the company's second-quarter earnings call on Thursday that the technology was a strong tool for

Netflix Is Doubling Down on Ads and Dabbling in AI

The streaming giant says ]The Eternaut] is its first show to use AI for visual effects. When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television commercial. Fast-forward 14 years, and Netflix is now working on growing its own ad

Netflix admits to using GenAI to cut costs

Some days it feels like Netflix is doing everything it can to ensure users aren't happy with the service, from its new poorly-received UI to its push into ads. And thanks to the company's recently published Second Quarter 2025 Earnings Interview, we now know the company is already using generative

For the first time, Netflix uses GenAI for VFX in original series

Netflix has begun using artificial intelligence to produce scenes in its original content, marking a first for the streaming giant. The company revealed this development during its second-quarter earnings call recently. Co-CEO Ted Sarandos said the platform had "the very first GenAI final footage

Netflix just gave its reasons for using generative AI in a TV show -- and it could be a watershed moment

AI video has come a long way in recent years. As the quality has risen, so have people's concerns about its implications for the creative industries. Now, it looks like the tech is making its way further into Hollywood with Netflix giving it its blessing. In an earnings call, Netflix co-CEO Ted

Netflix Admits to Using AI Video in a Show for the First Time

Netflix has confirmed the use of generative AI in one of its original productions. While it is being reported that it's the first time the company has used the technology, that is likely not true. However, the news that the streaming giant turned to generative AI to create a video of a building

Netflix admits to using AI in one of its shows

Netflix isn't pretending to play coy about AI anymore. The streaming giant confirmed during its latest earnings call that it leaned on generative AI to create visual effects for The Eternaut, an Argentine post-apocalyptic drama. According to reporting from Engadget, co-CEO Ted Sarandos revealed

Netflix uses generative AI in one of its shows for first time

Firm says technology used in El Eternauta is chance 'to help creators make films and series better, not just cheaper' Netflix has used artificial intelligence in one of its TV shows for the first time, in a move the streaming company's boss said will make films and programmes cheaper and of better

Netflix uses generative AI VFX in a show for the first time, as CEO says 'the cost just wouldn't have been feasible for a show on that budget'

The Eternaut, an Argentine sci-fi show, used generative artificial intelligence to create VFX of a building collapsing Netflix used AI-generated visual effects for the first time in a TV show or movie this year, and co-CEO Ted Sarandos is pretty pleased with the result. Speaking to investors on

Disney and Netflix are quietly using the same generative AI startup - here's why the rest of Hollywood is circling

An increasing number of studios are experimenting with the tech Disney is reportedly the latest Hollywood studio to quietly use the same generative Artificial Intelligence (AI) tool as Netflix - and it's easy to see why others have been attracted to the controversial tech as they cite time and

Netflix chief champions generative AI: Why that could spell trouble for artists

The AI revolution in Hollywood is here, whether you like it or not. Instead of running from generative artificial intelligence (GenAI), Netflix embraces it. After Netflix revealed its impressive second-quarter earnings, co-CEO Ted Sarandos shared the streamer's plans involving AI and how the

Netflix Uses Generative AI in TV Show for First Time - Decrypt

There is widespread concern among film industry professionals over the threat posed by AI to their jobs. Netflix has used artificial intelligence in one of its TV shows for the first time. AI-powered tools were deployed during the production of "The Eternaut," an Argentinian drama that shows the

Netflix Admitted to Using Generative AI in an Original Series, and I Think I Found It

The writing's been on the wall for a while. Unless you haven't seen a movie for the past decade or more, you know how important VFX has become to the creation of TV shows and movies. Those VFX come at a very high cost, and take a lot of man hours to produce. With generative AI video getting so good

'We remain convinced that AI represents an incredible opportunity': Netflix used AI special effects in original series instead of paying VFX artists

If the VFX in one scene of The Eternaut look off, it's probably because they were made with AI. "Using AI powered tools, they were able to achieve an amazing result with remarkable speed," Netflix co-CEO Ted Sarandos said in a July 17 earnings call. He was referring to the recent Argentinian

Netflix slipped something new into your favorite show

For the first time, A hit Netflix show used something unusual to craft a final scene: AI. On its quarterly earnings call, the company's co-CEO Ted Sarandos highlighted the use of generative AI in the sci-fi series El Eternauta (The Eternaut), which debuted on April 30. The post-apocalyptic series

Netflix just used generative AI for the first time in a new show

Netflix has implemented visual effects generated by artificial intelligence (AI) for the first time in its original series, The Eternauts. Co-CEO Ted Sarandos highlighted that AI helped create a building collapse scene in the show, according to BBC. This technology enabled production teams to

Netflix Co-CEO Says the Company Used AI on a TV Show for the First Time: 'Completed 10 Times Faster'

Netflix used AI to shape one of its TV shows for the first time, marking a significant milestone in the technology's involvement in film. Netflix co-CEO Ted Sarandos said on Thursday that the company used footage generated by AI in the 2025 Argentine science fiction series "El Eternauta" ("The

Netflix Might Be Using Runway's AI Video Tools in Content Production

Walt Disney is reportedly also testing Runway's AI video tools Netflix is reportedly testing the use of artificial intelligence (AI) tools in content production. As per the report, the California-based streaming giant is using Runway AI's video tools, but it is not clear in what capacity the

Netflix May Have Added AI Scenes in This Popular Sci-Fi Show

This is the first time Netflix has admitted to using AI scenes Netflix has reportedly admitted to using artificial intelligence (AI) videos for one of its sci-fi shows. As per the report, the streaming giant generated a scene in the series 'The Eternaut' to show a collapsing building. The company

Netflix chief claims generative AI will make their content "better", and a show with a near-perfect Rotten Tomatoes score is already using it

Netflix CEO Ted Sarandos thinks that generative AI won't just make the streamer's shows and movies cheaper to make - it'll make them better, too. "We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper," Sarandos said during

Netflix uses AI to speed up movie production and launch new features

Netflix is using Artificial Intelligence in film and television production. Ted Sarandos shared this during an earnings call. AI helped create a building collapse scene in 'El Atonata' faster and cheaper. AI is also used for search, ads, and content personalization. Interactive AI ads will launch

Generative AI is more than just a cost saver for us: Netflix Co-CEO Ted Sarandos - The Economic Times

Netflix co-CEO Ted Sarandos believes generative AI is more than just a tool to reduce costs; he sees it as a way to boost creativity in film and TV production. During the company's post-earnings conference call, Sarandos said that Netflix featured "the very first GenAI final footage to appear on

Netflix Ushers in a New Creative Era with Generative AI Debut in 'El Eternauta'.

For the first time in its history, Netflix has officially used generative AI in a fictional show, El Eternauta. This groundbreaking moment isn't just about visual effects -- it's a larger signal that AI is being integrated as a core creative partner in global content production. The implications

Netflix doubles down on AI amid soaring profits and controversy

Netflix has officially confirmed that it has used generative AI in a finished original production for the very first time -- specifically in the Argentine sci-fi series El Eternauta. In a spectacular scene where a building collapses in Buenos Aires, the entire effect was created using AI via

Netflix Says It Used Generative AI In One Of Its TV Shows 'El Eternauta' For The First Time, Helping 'Creators Make Films And Series Better' While Also Saving On Costs

Not bringing in generative AI for movies and TV shows was just delaying the inevitable, because the world's biggest streaming platform, Netflix, has admitted that it leveraged the technology for one of its latest TV series titled El Eternauta. In addition to saving heaps of money, the company

Netflix's Ted Sarandos Says AI Will Make Movies and TV "Better, Not Just Cheaper"

Erin Westerman Named President at Lionsgate Motion Picture Group Amid Studio Shake-Up Netflix co-CEO Ted Sarandos sees generative artificial intelligence tools expanding creativity during the making of movies and TV series and not just being a cost-cutting option for studios. "We remain convinced

Netflix just normalised AI for VFX - and I'm devastated

So it's official. Netflix has announced they've used gen AI in El Eternauta, their Argentinian sci-fi series, to create a building collapse sequence. Ted Sarandos, Netflix's co-chief executive, was practically giddy with excitement, telling analysts that this represents "an incredible opportunity

Netflix says it used GenAI in Argentine TV series

LOS ANGELES -- Netflix said on Thursday that it used generative artificial intelligence to produce visual effects that appeared for the first time on screen in one of its original series, employing a technology that has been a source of anxiety throughout Hollywood. Co-CEO Ted Sarandos hailed AI

Netflix Embraces Generative AI for Visual Effects, Sparks Industry Debate

AI Takes the Spotlight: Netflix Uses Generative Tech for Groundbreaking VFX Streaming giant Netflix is now officially in the era of generative artificial intelligence content production, representing a significant shift in how original series are created. Netflix AI Content is reshaping how

Netflix accelerates production and cuts costs with generative AI

Industry professionals see AI as a tool to enhance creativity, not to replace human artists. recently unveiled a revolutionary use of artificial intelligence in its series The Eternaut. For the first time, generative AI was used to create visual effects, specifically a scene in which a building

Netflix confirms AI use to produce shows '10x faster' and of better quality - VnExpress International

"We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper," Sarandos said Thursday, following the U.S. streaming giant's second-quarter results, as reported by The Guardian. AI was employed in the making of "The Eternaut," an

Netflix and Disney explore using Runway AI: How it changes film production

While boosting efficiency, AI in film raises ethical concerns about job loss and storytelling authenticity. Picture a world where a low-budget sci-fi series delivers blockbuster-level visual effects, or a director previews a fully realized scene before a single frame is shot. This is the promise